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Promasidor Nigeria
Promasidor Nigeria Limited is a consumer packaged goods company headquartered in Isolo, Lagos. It is a subsidiary of South Africa based Promasidor Holdings. The firm's major brands include Cowbell milk, Loya milk, Sunvita cereal, Onga seasoning and Top Tea beverages. The firm introduced the sale of powdered milk in sachets which was later followed by competitors. The firm is a leading producer of milk in Nigeria. History Promasidor Nigeria Limited began operations in Nigeria in March 1993 under the business name of Wonder Foods. Cowbell milk was the first product introduced to the country and it was initially sold at a size similar to the market leader, Peak milk. However, sales generated by the firm's 400 gram powdered milk was not encouraging. To compete with the other milk brands, the firm imported larger packages of milk which are then sold to wholesalers who then scoop the milk from the larger package into smaller polythene bags for resale. This sales and distribution m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Packaged Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lagos
Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 following the Government of Nigeria, government's decision to move their capital to Abuja in the center of the country. The Lagos metropolitan area has a total Population and housing censuses by country, population of roughly 23.5 million as of 2018, making it List of urban areas in Africa by population, the largest metropolitan area in Africa. Lagos is a major African financial center and is the economic hub of Lagos State and Nigeria at large. The city has been described as the cultural, financial, and entertainment capital of Africa, and is a significant influence on commerce, entertainment, technology, education, politics, tourism, art, and fashion. Lagos is also among the top ten of the world's fast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Packet (container)
A packet is a small bag or pouch, made from paper, foil, plastic film or another type of packing material, often used to contain single-use quantities of foods or consumer goods such as ketchup or shampoo. Packets are commonly opened by making a small rip or tear in part of the package, and then squeezing out the contents. Uses Condiments distributed in packets include ketchup, mustard, mayonnaise, salad cream, HP sauce, relish, tartar sauce, vinegar and soy sauce. They provide a simple and low-cost way of distributing small amounts of condiment with ready-to-eat packaged food such as hot dogs, French fries, or hamburgers, and are common in fast food restaurants. The packets produce less contamination and mess than freely available condiments dispensed into small disposable cups or other containers, especially if the food will be in transit before dining. Potpourri fragrances are also sold in sachets. Potpourri sachet envelopes are filled with scented herbs and flowers o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nigeria
Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of Guinea to the south in the Atlantic Ocean. It covers an area of , and with a population of over 225 million, it is the most populous country in Africa, and the world's sixth-most populous country. Nigeria borders Niger in the north, Chad in the northeast, Cameroon in the east, and Benin in the west. Nigeria is a federal republic comprising of 36 states and the Federal Capital Territory, where the capital, Abuja, is located. The largest city in Nigeria is Lagos, one of the largest metropolitan areas in the world and the second-largest in Africa. Nigeria has been home to several indigenous pre-colonial states and kingdoms since the second millennium BC, with the Nok civilization in the 15th century BC, marking the first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FrieslandCampina
Royal FrieslandCampina N.V. is a Dutch multinational dairy cooperative which is based in Amersfoort, Netherlands. It is the result of a merger between Friesland Foods and Campina on 30 December 2008. The European Commission approved this merger on 17 December 2008, on the condition that the new company divest some activities. It is the world’s largest dairy co-operative and one of the top 5 dairy companies in the world with annual revenue of 11 billion euros (2016). FrieslandCampina has branch offices in 33 countries and employs a total of 21,927 people. Its main brands are Friesche Vlag (or Frisian Flag in Indonesian market), Chocomel, Fristi, Friso, Dutch Lady, Milner, Campina, Landliebe, Optimel, Mona and "Mix'it". FrieslandCampina’s products are sold in more than 100 countries. History Royal FrieslandCampina is organized as a cooperative, with roots going back to 1871. It has grown through mergers and takeovers. In late 1997, four Dutch dairy cooperatives merged to f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nestle Nigeria Plc
Nestle Nigeria Plc is a publicly listed food and beverage specialty company headquartered in Lagos. It's mostly owned by a holding company based in Switzerland and have ties to the company Tolaram Group. The company was founded in 1961 and conducted trading under the name of Nestle Products Nigeria Limited. It has its main factory in Agbara Industrial Estate, Ogun State. The firm manufactures breakfast cereal, baby food products, food seasoning and hydrolyzed plant protein mix. The firm was listed as one of the largest 100 companies in Africa by Africa Business magazine. History The company began business under the trade name of Nestle Products Nigeria, in 1969, the name was changed to Food Specialties Limited. It began trading on the Nigerian Stock Exchange in 1979 following an indigenization promotion decree. In 1991, the company's name was changed to Nestle Foods Nigeria and ten years later it became Nestle Nigeria PLC. At inception, the firm's operation was in distribution ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Milo (drink)
Milo ( ; stylised as MILO) is a chocolate-flavoured malted powder product produced by Nestlé, typically mixed with milk, hot water, or both, to produce a beverage. It was originally developed in Australia by Thomas Mayne (1901–1995) in 1934. Most commonly sold as a powder in a green can, often depicting various sporting activities, Milo is available as a premixed beverage in some countries and has been subsequently developed into a snack bar, breakfast cereal and protein granola. Its composition and taste differ from country to country. Milo maintains significant popularity in a diverse range of countries throughout the world, particularly in Australasia, Asia, Africa, and Latin America. History In 1934, Australian industrial chemist and inventor Thomas Mayne, who was working at Nestlé, developed "Milo" and launched it at the Sydney Royal Easter Show. Mayne came up with his formula for Milo combining malt extract (made from malted barley), full cream milk powder, coco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cadbury Nigeria Plc
Cadbury Nigeria Plc is a food, sweets and drink company headquartered in Lagos, Nigeria and traded on the Nigerian Stock Exchange. Cadbury Nigeria Plc is a subsidiary of Mondelez International, one of the largest snacking companies in the world. The firm's flagship product is Bournvita and it competes with brands from Nestle, GlaxoSmithKline and Promasidor. They specialised in production and sales of food products. Their activity is organized around 2 families of product: Confectionery and beverages: Bournvita, Tom Tom, Ahomka,Ginger, Hacks and Buttermint brands. Cocoa-based products: cocoa powder, cocoa butter, cocoa liqueur and cocoa cakes. Empowerment and initiatives At a media discussion held at the company's headquarters in Lagos on October 5, 2022, Cadbury Nigeria Plc, a subsidiary of Mondelez International and the manufacturer of the renowned cocoa beverage Bournvita, presented outstanding participants of the annual Tech Boot Camp since its commencement. Since the boot ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kiosk
Historically, a kiosk () was a small garden pavilion open on some or all sides common in Iran, Persia, the Indian subcontinent, and in the Ottoman Empire from the 13th century onward. Today, several examples of this type of kiosk still exist in and around the Topkapı Palace in Istanbul, and they can be seen in Balkan countries. The word is used in English-speaking countries for small booths offering goods and services. In Australia they usually offer food service. Freestanding computer terminals dispensing information are called interactive kiosks. Etymology Etymological data points to the Middle Persian word ''kōšk'' 'palace, portico' as the origin, via Turkish language, Turkish ''köşk'' 'pavilion' and French ''kiosque'' or Italian ''chiosco''. History and origins A kiosk is an open summer-house or pavilion usually having its roof supported by pillars with screened or totally open walls. As a building type, it was first introduced by the Seljuks as a small building a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
