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Profit Impact Of Marketing Strategy
The Profit Impact of Market Strategy (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the emphasized principles is that the same factors work identically across different industries. The business management authors Tom Peters and Nancy Austin wrote that PIMS "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage". History The PIMS project was originally initiated by senior managers of General Electric who wanted to know why some of their business units were more profitable than others. Under the direction of Sidney Schoeffler, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tom Peters
Thomas J. Peters (born November 7, 1942) is an American writer on business management practices, best known for '' In Search of Excellence'' (co-authored with Robert H. Waterman Jr.) Life and education Peters was born in Baltimore, Maryland. He went to Severn School, a private, preparatory high school, graduating in 1960. Peters then attended Cornell University, receiving a bachelor's degree in civil engineering in 1964, and a master's degree in 1966. He returned to academia in 1970 to study business at Stanford Business School receiving an MBA followed by a PhD in Organizational Behavior in 1977. The title of his dissertation was "Patterns of Winning and Losing: Effects on Approach and Avoidance by Friends and Enemies." Karl Weick credited Peters' dissertation with giving him the idea for his 1984 article: "Small wins: Redefining the scale of social problems." While at Stanford, Peters was influenced by Jim G. March, Herbert Simon (both at Stanford), and Karl Weick (at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mintzberg
Henry Mintzberg (born September 2, 1939) is a Canadian academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, Quebec, Canada, where he has been teaching since 1968. Early life Mintzberg was born in Montreal, Quebec, Canada, the son of Jewish parents Myer (a manufacturer) and Irene (Wexler) Mintzberg. He completed his undergraduate degree in mechanical engineering at the Faculty of Engineering of McGill University. He completed his Master's degree in Management and PhD from the MIT Sloan School of Management in 1965 and 1968, respectively. Career In 1997, Professor Mintzberg was made an Officer of the Order of Canada. In 1998 he was made an Officer of the National Order of Quebec. He is now a member of the Strategic Management Society. In 2004, he published a book entitled ''Managers Not MBAs'' which outlines what he believes to be wrong with management ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerard J Tellis
Gerard is a masculine forename of Proto-Germanic origin, variations of which exist in many Germanic and Romance languages. Like many other early Germanic names, it is dithematic, consisting of two meaningful constituents put together. In this case, those constituents are ''gari'' > ''ger-'' (meaning 'spear') and -''hard'' (meaning 'hard/strong/brave'). Common forms of the name are Gerard (English, Scottish, Irish, Dutch, Polish and Catalan); Gerrard (English, Scottish, Irish); Gerardo (Italian, and Spanish); Geraldo (Portuguese); Gherardo (Italian); Gherardi (Northern Italian, now only a surname); Gérard (variant forms ''Girard'' and ''Guérard'', now only surnames, French); Gearóid (Irish); Gerhardt and Gerhart/ Gerhard/ Gerhardus (German, Dutch, and Afrikaans); Gellért ( Hungarian); Gerardas ( Lithuanian) and Gerards/Ģirts ( Latvian); Γεράρδης (Greece). A few abbreviated forms are Gerry and Jerry (English); Gerd (German) and Gert (Afrikaans and Dutch); Gerrit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Benchmarking
Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others. Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes in relation to best-practice companies' processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Model
A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture. Context The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategies
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the imple ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.qn, date=June 2018 Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning. Michael Porter identifies three principles underlying strategy: * creating a " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Car Manufacturing
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such as in France up to 40 % to countries like Slovakia). It is also the industry with the highest spending on research & development per firm. The word ''automotive'' comes from the Greek ''autos'' (self), and Latin ''motivus'' (of motion), referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860-1930), first came into use with reference to automobiles in 1898. History The automotive industry began in the 1860s with hundreds of manufacturers that pioneered the horseless carriage. For many decades, the United States led the world in total automobile production. In 1929, before the Great Depression, the world had 32,028,500 automobiles in use, and the U.S. automobile industry produced over 90% of them. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nancy Austin
Nancy Kimball Austin (born c. 1949) is an American writer and business consultant, best known for co-writing the bestsellers ''A Passion for Excellence'' (1985) and ''The Assertive Woman'' (1975). Her books have sold approximately one million copies, and been published in seven languages. Biography Austin was born c. 1949 in Portland, Oregon, the oldest of three children. Her parents were both from Seattle, Washington – her father was in mortgage banking, and her mother was a homemaker. Austin received a BA and 1977 MBA from UCLA, became a member of the Alpha Phi sorority , and was affiliated with the Neuropsychiatric Institute, where she was part of a team that was brought together to study and improve the community mental health system in California. She married Bill Cawley c.1975, becoming stepmother to his 8-year-old son, Jeff. 1975 was also the year that she wrote ''The Assertive Woman'', which continues to be in print 30 years later. It has been translated into se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fredmund Malik
Fredmund Malik (born September 1, 1944 in Lustenau, Vorarlberg) is an Austrian economist with focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyse and design management systems. From 1974 to 2004 he was teaching at the University of St. Gallen, where he is titular professor for general management, leadership and governance. Biography Malik studied economics, social sciences, logic and philosophy of science at the universities of Innsbruck and St. Gallen. In 1968 he enrolled at the University of Innsbruck and in 1970 he changed to the University of St. Gallen. He earned his doctoral degree in 1975 at the University of St. Gallen, where he habilitated in 1978 for managerial economics. From 1978 to 1986, he was associate professor for managerial economics at the University of St. Gallen. From 1979 to 1984 he was also member of the board of the School of M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Business Units
A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger corporation, or it may be a business into itself or a branch. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. General Electric (GE) is an example of a company with this sort of business organization. SBUs are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation. GE has 49 SBUs. Companies today often use the word '' segmentation'' or ''division'' when referring to SBUs or an aggregation of SBUs that share such commonalities. Commonalities A SBU is generally defined by what it has in common, as well as the trad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
