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Production Logo
A production logo, vanity card, vanity plate, or vanity logo is a logo used by movie studios and television production companies to brand what they produce and to determine the production company and the distributor of a television show or film. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), and/or at the end of a television program or TV movie (a "closing logo"). Many production logos have become famous over the years, such as the 20th Century Studios's monument and searchlights and MGM's Leo the Lion. Unlike logos for other media, production logos can take advantage of motion and synchronized sound, and almost always do. History In the early days of Hollywood, production logos and brands were simple and very much like their print counterparts, usually appearing on title cards and in the opening credits. The Paramount Pictures mountain logo hails from this era and originally featured no special effects. As the ...
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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary log ...
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Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldest film studio in the world, the second-oldest film studio in the United States (behind Universal Pictures), and the sole member of the Major film studio, "Big Five" film studios located within the city limits of Los Angeles. In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with a star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California. Paramount Pictures is a member of the Motion Picture Association of America, Motion Picture Associ ...
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Scanimate
{{about, the computer animation system, the animation effect, Barrier grid animation and stereography Scanimate is an analog computer animation (video synthesizer) system developed from the late 1960s to the 1980s by Computer Image Corporation of Denver, Colorado. The 8 Scanimate systems were used to produce much of the video-based animation seen on television between most of the 1970s and early 1980s in commercials, promotions, and show openings. One of the major advantages the Scanimate system had over film-based animation and computer animation was the ability to create animations in real time. The speed with which animation could be produced on the system because of this, as well as its range of possible effects, helped it to supersede film-based animation techniques for television graphics. By the mid-1980s, it was superseded by digital computer animation, which produced sharper images and more sophisticated 3D imagery. Animations created on Scanimate and similar analog comp ...
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Broadcasting
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over the air broadcasting is usually associated with radio and television, th ...
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Universal Media Studios
Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predecessor of the company previously assumed such functions, and a substantial portion of the company's shows air on the network. It was formerly known by various names, including Revue Studios, Universal Pictures Television Department, Universal-International Television, Studios USA Television LLC, Universal Network Television, Universal Domestic Television, NBC Universal Television Studio, and Universal Media Studios. Re-established in 2004, both NBC Studios and the original Universal Television are predecessors of the current Universal Television, formerly known as NBC Universal Television Studio and Universal Media Studios. Universal Television Alternative Studio Universal Television Alternative Studio ("Universal Television Alternative" a ...
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Mark VII Limited
Mark VII Limited was the production company of actor and filmmaker Jack Webb, and was active from 1951 to his death in 1982. Many of its series were produced in association with Universal Television; most of them aired on the NBC television network in the U.S. Coincidentally, NBC and Universal are today part of the same company. The estate of Jack Webb now owns the full rights to the company's library, with the exception of the original 1954 feature film version of '' Dragnet'' (originally released by Warner Bros., but now owned by Universal Pictures), and the films '' Pete Kelly's Blues'' and ''The D.I.'' (which are controlled by original distributor Warner Bros.). However, Webb's three seminal series, '' Dragnet'' (the 1967–1970 incarnation), '' Emergency!,'' and ''Adam-12,'' are now available on DVD from either Universal or Shout! Factory, the first two under license from the Webb estate, the latter in-house since Universal was reassigned the ''Adam-12'' series copyr ...
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Desilu
Desilu Productions () was an American television production company founded and co-owned by husband and wife Desi Arnaz and Lucille Ball. The company is best known for shows such as '' I Love Lucy'', ''The Lucy Show'', ''Mannix'', ''The Untouchables'', '' Mission: Impossible'' and ''Star Trek''. Until 1962, Desilu was the second-largest independent television production company in the United States, behind MCA's Revue Studios, until MCA bought Universal Pictures and Desilu became and remained the number-one independent production company, until being sold in 1968. Ball and Arnaz jointly owned the majority stake in Desilu from its inception until 1962, when Ball bought out Arnaz and ran the company by herself for several years. Ball had succeeded in making Desilu profitable again by 1968, when she sold her shares of Desilu to Gulf+Western for $17 million (a valued $ in ). Gulf+Western then transformed Desilu into the television production arm of Paramount Pictures, rebranding the c ...
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Cel Animation
Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation in cinema until computer animation. Process Writing and storyboarding Animation production usually begins after a story is converted into an animation film script, from which a storyboard is derived. A storyboard has an appearance somewhat similar to comic book panels, and is a shot by shot breakdown of the staging, acting and any camera moves that will be present in the film. The images allow the animation team to plan the flow of the plot and the composition of the imagery. Storyboard artists will have regular meetings with the director and may redraw or "re-board" a sequence many times before it meets final approval. Voice recording Before animation begins, a preliminary soundtrack or scratch track is recorded so that the animation may be more precisely synchronized to ...
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A Goldwyn Picture
A, or a, is the first letter and the first vowel of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''a'' (pronounced ), plural ''aes''. It is similar in shape to the Ancient Greek letter alpha, from which it derives. The uppercase version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar. The lowercase version can be written in two forms: the double-storey a and single-storey ɑ. The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children, and is also found in italic type. In English grammar, " a", and its variant " an", are indefinite articles. History The earliest certain ancestor of "A" is aleph (also written 'aleph), the first letter of the Phoenician alphabet, which consisted entirely of consonants (for that reason, it is also called an abjad to distinguish it fro ...
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Columbia Pictures
Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the multinational conglomerate Sony. On June 19, 1918, brothers Jack and Harry Cohn and their business partner Joe Brandt founded Cohn-Brandt-Cohn (CBC) Film Sales Corporation, which would eventually become Columbia Pictures. It adopted the Columbia Pictures name on January 10, 1924 (operating as Columbia Pictures Corporation until December 23, 1968) went public two years later and eventually began to use the image of Columbia, the female personification of the United States, as its logo. In its early years, Columbia was a minor player in Hollywood, but began to grow in the late 1920s, spurred by a successful association with director Frank Capra. With Capra and others such as the most successful two reel comedy series The Three Stooges, C ...
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Fox Film Corporation
The Fox Film Corporation (also known as Fox Studios) was an American Independent film production studio formed by William Fox (1879–1952) in 1915, by combining his earlier Greater New York Film Rental Company and Box Office Attractions Film Company (founded 1913). The company's first film studios were set up in Fort Lee, New Jersey, but in 1917, William Fox sent Sol M. Wurtzel to Hollywood, California to oversee the studio's new West Coast production facilities, where the climate was more hospitable for filmmaking. On July 23, 1926, the company bought the patents of the Movietone sound system for recording sound onto film. After the Wall Street crash of 1929, William Fox lost control of the company in 1930, during a hostile takeover. Under new president Sidney Kent, the new owners began conversations of a fusion with Twentieth Century Pictures, under founders Joseph M. Schenck and his friend Darryl Zanuck. Schenck, Zanuck, and Spyros Skouras merged the Fox Studios with Twen ...
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Twentieth Century Pictures
Twentieth Century Pictures, Inc. was an independent Hollywood motion picture production company created in 1933 by Joseph Schenck (the former president of United Artists) and Darryl F. Zanuck from Warner Bros. Financial backing came from Schenck's younger brother Nicholas Schenck, president of Loew's, the theater chain that owned Metro-Goldwyn-Mayer (MGM), Louis B. Mayer of MGM, who wanted a position for his son-in-law, William Goetz, Bank of America and Herbert J. Yates owner of the film processing laboratory Consolidated Film Industries, who later founded Republic Pictures Corporation in 1935. . The company product was distributed by United Artists (UA), and leased space at Samuel Goldwyn Studios. Schenck was President of Twentieth Century, while Zanuck was named Production Chief and Goetz and Raymond Griffith served as vice-presidents. Their initial stars under contract were George Arliss, Constance Bennett, and Loretta Young; however the Goetz connection meant ...
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