Product Naming Convention
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Product Naming Convention
A product naming convention is a process of product or good description or titling. Consistent use of alphanumeric characters and separating devices defines a naming convention. The naming convention will create an identifier for that version or model of product or goods. The use of UPC codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects. A properly identified product can lead to sales and properly targeted support. Naming can be separated by a shift of characters. Heritage concepts like character segments are common. Examples Simple names :1234H67 :HGrD :11-2044 :RR-1234 Complex names :ABC-04-DEF-GHI :AB035NN5T :21T-4000-97 : : :Example-A: :1a-001a-01a :, ........, ......., _____ (V6-Motor + Carburettor + Brass needle and seats) :, ........, _________ (V6-Motor + Carburettor) – a 3-digit number (001) for motor type allow ...
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Alphanumeric
Alphanumericals or alphanumeric characters are a combination of alphabetical and numerical characters. More specifically, they are the collection of Latin letters and Arabic digits. An alphanumeric code is an identifier made of alphanumeric characters. Merriam-Webster suggests that the term "alphanumeric" may often additionally refer to other symbols, such as punctuation and mathematical symbols. In the POSIX/C locale, there are either 36 (A–Z and 0–9, case insensitive) or 62 (A–Z, a–z and 0–9, case-sensitive) alphanumeric characters. Subsets of alphanumeric used in human interfaces When a string of mixed alphabets and numerals is presented for human interpretation, ambiguities arise. The most obvious is the similarity of the letters I, O and Q to the numbers 1 and 0. Therefore, depending on the application, various subsets of the alphanumeric were adopted to avoid misinterpretation by humans. In passenger aircraft, aircraft seat maps and seats were designated by ...
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Naming Convention
A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, identifier naming conventions * In computer networking, naming scheme * In humans, naming offspring * In industry, product naming conventions * In the sciences, systematic names for a variety of things Examples Examples of naming c ...
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Convention (norm)
A convention is a set of agreed, stipulated, or generally accepted standards, norms, social norms, or criteria, often taking the form of a custom. In a social context, a convention may retain the character of an "unwritten law" of custom (for example, the manner in which people greet each other, such as by shaking each other's hands). Certain types of rules or customs may become law and sometimes they may be further codified to formalize or enforce the convention (for example, laws that define on which side of the road vehicles must be driven). In outline of physical science, physical sciences, numerical values (such as constants, quantities, or scales of measurement) are called conventional if they do not represent a measured property of nature, but originate in a convention, for example an average of many measurements, agreed between the scientists working with these values. General A convention is a selection from among two or more alternatives, where the rule or alternativ ...
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Universal Product Code
The Universal Product Code (UPC or UPC code) is a barcode symbology that is widely used worldwide for tracking trade items in stores. UPC (technically refers to UPC-A) consists of 12 digits that are uniquely assigned to each trade item. Along with the related International Article Number (EAN) barcode, the UPC is the barcode mainly used for scanning of trade items at the point of sale, per the specifications of the international GS1 organisation. UPC data structures are a component of Global Trade Item Numbers (GTINs) and follow the global GS1 specification, which is based on international standards. But some retailers (clothing, furniture) do not use the GS1 system (rather other barcode symbologies or article number systems). On the other hand, some retailers use the EAN/UPC barcode symbology, but without using a GTIN (for products sold in their own stores only). Research indicates that the adoption and diffusion of the UPC stimulated innovation and contributed to the growth ...
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Naming Convention
A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, identifier naming conventions * In computer networking, naming scheme * In humans, naming offspring * In industry, product naming conventions * In the sciences, systematic names for a variety of things Examples Examples of naming c ...
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Naming Firms
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by .... Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities. References Branding companies Naming {{marketing- ...
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Product Naming
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. Principles A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common. *They strategically distinguish the product from its competitors by convey ...
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Product Management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products. History The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance. The memo defined a Brand Man's work as: * Study carefully shipments of his brands by units. * Where brand development is heavy ... examine carefully t ...
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Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ...
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Naming Conventions
A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, identifier naming conventions * In computer networking, naming scheme * In humans, naming offspring * In industry, product naming conventions * In the sciences, systematic names for a variety of things Examples Examples of naming c ...
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