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Printers' Ink
''Printers' Ink'' was an American trade magazine launched in 1888 by George P. Rowell.Mierau, Christina B. (2000). ''Accept No Substitutes!: The History of American Advertising''. Twenty-First Century Books, It was the first national trade magazine for advertising. Pendergrast, Mark (2000). ''For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It''. Basic Books, It was renamed ''Marketing/Communications'' in 1967Sloane, Leonard (July 11, 1967)"Advertising: Changing the Guard at Curtis" ''New York Times'' and ceased publication in 1972.Staff report (February 15, 1972)"Old-Timer Suspends Publication" ''New York Times'' ''Printers' Ink'' model statute ''Printers' Ink'' was famous for proposing a model law that created criminal penalties for false advertising in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a subscription bus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George P
George may refer to: People * George (given name) * George (surname) * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Washington, First President of the United States * George W. Bush, 43rd President of the United States * George H. W. Bush, 41st President of the United States * George V, King of Great Britain, Ireland, the British Dominions and Emperor of India from 1910-1936 * George VI, King of Great Britain, Ireland, the British Dominions and Emperor of India from 1936-1952 * Prince George of Wales * George Papagheorghe also known as Jorge / GEØRGE * George, stage name of Giorgio Moroder * George Harrison, an English musician and singer-songwriter Places South Africa * George, Western Cape ** George Airport United States * George, Iowa * George, Missouri * George, Washington * George County, Mississippi * George Air Force Base, a former U.S. Air Force base located in California Characters * George (Peppa Pig), a 2-year-old pig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mark Pendergrast
Mark Pendergrast (born 1948) is an American independent scholar and author of fourteen books, including three children's books. His books are mainly non-fiction and cover a wide range of topics, most notably repressed memories. He is a volunteer with the National Center for Reason and Justice, a non-profit organization that advocates for people who are falsely accused or convicted of crimes. Early life and education Pendergrast was born in 1948 to Nan and Britt Pendergrast, the fourth of seven children. He was raised in Atlanta, Georgia. He earned a Bachelor of Arts degree in English Literature from Harvard College, after which he taught for several years in public schools. Pendergrast later attended Simmons College in Boston, where he obtained a Master of Arts degree in Library Science. He worked as an academic librarian and freelance writer until becoming a full-time writer in 1991. Pendergrast lives in Colchester, Vermont. As a child during road trips with his family, Penderg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Basic Books
Basic Books is a book publisher founded in 1950 and located in New York, now an imprint of Hachette Book Group. It publishes books in the fields of psychology, philosophy, economics, science, politics, sociology, current affairs, and history. History Basic Books originated as a small Greenwich Village-based book club marketed to psychoanalysts. Arthur Rosenthal took over the book club in 1950, and under his ownership it soon began producing original books, mostly in the behavioral sciences. Early successes included Ernest Jones's ''The Life and Work of Sigmund Freud'', as well as works by Claude Lévi-Strauss, Jean Piaget and Erik Erikson. Irving Kristol joined Basic Books in 1960, and helped Basic to expand into the social sciences. Harper & Row purchased the company in 1969. In 1997, HarperCollins announced that it would merge Basic Books into its trade publishing program, effectively closing the imprint and ending its publishing of serious academic books. That same year, Bas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Model Act
A model act, also called a model law or a piece of model legislation, is a suggested example for a law, drafted centrally to be disseminated and suggested for enactment in multiple independent legislatures. The motivation classically has been the hope of fostering more legal uniformity among jurisdictions, and better practice in legislative wording, than would otherwise occur; another motivation sometimes has been lobbying disguised under such ideals. Model laws can be intended to be enacted verbatim, to be enacted after minor modification, or to serve more as general guides for the legislatures. Model laws are especially prevalent in federations because the federal subjects (for example, states, provinces, or other subjects) are autonomous or semi-autonomous but nonetheless can benefit from a substantial degree of uniformity of laws among jurisdictions. For example, in the United States, because the country consists of 50 semi-autonomous states, each with its own legislature an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
False Advertising
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising. Types of deception False advertising can take one of two broad forms: an advertisement may be factually wrong, or intentionally misleading. Both types of false advertising may be presented in a number of ways. Photo manipulation Photo manipulation is a technique often used in the cosmetics field and for weight loss commercials to advertise false (or non-typical) results and give consumers a false impression of a product's capabilities. Photo manipulation can alter the audience's perception of a product's effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HathiTrust
HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries including content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digitized locally by libraries. History HathiTrust was founded in October 2008 by the twelve universities of the Committee on Institutional Cooperation and the eleven libraries of the University of California. The partnership includes over 60 research libraries across the United States, Canada, and Europe, and is based on a shared governance structure. Costs are shared by the participating libraries and library consortia. The repository is administered by the University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o .... The executive director of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Magazines Published In The United States
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines Established In 1888
A magazine is a periodical literature, periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content (media), content. They are generally financed by advertising, newsagent's shop, purchase price, prepaid subscription business model, subscriptions, or by a combination of the three. Definition In the technical sense a ''Academic journal, journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the ''Association for Business Communication#Journal of Business Communication, Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or Trade magazine, trade publications are also Peer review, peer-reviewed, for example the ''American Institute of Certified Public Accountants#External links, Journal of Accountancy''. Non-peer-reviewed academic or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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