Power Dressing
Born in the second half of the 1970s and developed in the 1980s, power dressing is a fashion style that enables women to establish their authority in a professional and political environment traditionally dominated by men. History The term ''power dressing'' relates to a fashion style typical of the business and politics environment of the 1970s and 1980s. Today, the expression "power dressing" is no longer commonly used, but the style is still popular. Power dressing arose in the United States in the second half of the 1970s. Power dressing could be analyzed through visual sociology, which studies how fashion operates in the relationship between social systems and the negotiation of power. The concept of power dressing was brought to popularity by John T. Molloy's manuals ''Dress for success'' (1975) and ''Women: dress for success'' (1977), which suggest a gender specific professional dress code. Molloy's manuals addressed a new kind of female workers entering in a typical masculi ...
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Visual Sociology
Visual sociology is an area of sociology concerned with the visual dimensions of social life. Theory and method Visual sociology can be theoretically framed around three themes. Luc Pauwels suggests that the framework is based on the origin and nature of visuals, research focus and design, and format and purpose. There are at least three approaches to doing visual sociology: Data collection using cameras and other recording technology In this context, the camera is analogous to a tape recorder. Film and video cameras are particularly well suited as data gathering technologies for experiments and small group interactions, classroom studies, ethnography, participant observation, oral history, the use of urban space, etc. The tape recorder captures things that are not preserved in even the best researchers' field notes. Similarly, tape recordings preserve audible data not available in even the most carefully annotated transcripts: timbre, the music of a voice, inflecti ...
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