Positioning Instruments
Positioning may refer to: * Positioning (marketing), creating an identity in the minds of a target market * Positioning theory, a theory in social psychology * Positioning (critical literacy), reader context * Positioning (telecommunications), a technology to approximate where a mobile phone temporarily resides * Grappling position, the positioning and holds of combatants engaged in grappling * Geopositioning, determining the location of an object in space See also * Position (other) * Real-time locating Real-time locating systems (RTLS), also known as real-time tracking systems, are used to automatically identify and track the location of objects or people in real time, usually within a building or other contained area. Wireless RTLS tags are ...

Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among competitor's products. Schaefer and Kuehlwein extend the concept beyond material and rational aspects to include 'meaning' carried by a brand's mission or myth. Primarily, positioning is about "the place ...
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Positioning Theory
Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others. The theory describes malleable roles and storylines that determine the boundaries of future acts and the meanings of what people say and do. The theory expands upon the work of psychologist Lev Vygotsky, especially his theory of zone of proximal development (ZPD). It emphasizes the interdependence of positions, speech and other acts, and storylines that arise from them; a change in any one aspect affects the other two. The theory provides a framework to understand a person's specific behavior by considering social, individual, and moral factors. There are three orders of positioning based on how positions are assumed: first-, second- and third- ...
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Critical Literacy
Critical literacy is the ability to find embedded discrimination in media. This is done by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed his or her ideas about society's norms to determine whether these ideas contain racial or gender inequality. Overview Critical literacy is an instructional approach that advocates the adoption of "critical" perspectives toward text. Critical literacy is actively analysing texts and includes strategies for what proponents describe as uncovering underlying messages. The purpose of critical literacy is to create a self-awareness of the topic at hand. There are several different theoretical perspectives on critical literacy that have produced different pedagogical approaches. These approaches share the basic premise that literacy requires consumers of text to ado ...
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Positioning (telecommunications)
Mobile phone tracking is a process for identifying the location of a mobile phone, whether stationary or moving. Localization may be effected by a number of technologies, such as the multilateration of radio signals between (several) cell towers of the network and the phone or by simply using GNSS. To locate a mobile phone using multilateration of mobile radio signals, the phone must emit at least the idle signal to contact nearby antenna towers and does not require an active call. The Global System for Mobile Communications (GSM) is based on the phone's signal strength to nearby antenna masts. Mobile positioning may be used for location-based services that disclose the actual coordinates of a mobile phone. Telecommunication companies use this to approximate the location of a mobile phone, and thereby also its user.
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Grappling Position
A grappling position refers to the positioning and holds of combatants engaged in grappling. Combatants are said to be in a neutral position if neither is in a more favourable position. If one party has a clear advantage such as in the ''mount'' they are said to be in a "dominant position". Conversely, the other party is considered to be in an inferior position, usually called "on the bottom", but in this case sometimes called the "under mount". Stand-up grappling position Called clinch position or standing grappling position, these are the core of clinch fighting. From a separated stand-up position, a clinch is the result of one or both fighters applying a ''clinch hold''. The process of attempting to advance into more dominant clinch positions is known as ''pummelling''. Major types of standing clinches include: * Bear hug * Collar-and-elbow position * Double collar tie * Double underhooks * Pinch grip tie * Clinch hold Fighters may attempt to break from the clinch, eithe ...
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Geopositioning
Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of geographic coordinates (such as latitude and longitude) in a given map datum; positions may also be expressed as a bearing and range from a known landmark. In turn, positions can determine a meaningful location, such as a street address. Specific instances include: animal geotracking, the process of inferring the location of animals; positioning system, the mechanisms for the determination of geographic positions in general; internet geolocation, geolocating a device connected to the internet; and mobile phone tracking. Background Geopositioning uses various visual and electronic methods including position lines and position circles, celestial navigation, radio navigation, and the use of satellite navigation systems. The calculation requires measurements or ...
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Position (other)
Position often refers to: * Position (geometry), the spatial location (rather than orientation) of an entity * Position, a job or occupation Position may also refer to: Games and recreation * Position (poker), location relative to the dealer * Position (team sports), a player role within a team Human body * Human position, the spatial relation of the human body to itself and the environment ** Position (obstetrics), the orientation of a baby prior to birth ** Positions of the feet in ballet ** Position (music), the location of the hand on a musical instrument ** Proprioception, the sense of the relative position of neighbouring parts of the body ** Asana (yoga), the location and posture of the body while practicing yoga ** Sex position, the arrangement of bodies during sexual intercourse Humanities, law, economics and politics * Philosophical theory, a belief or set of beliefs about questions in philosophy * Position (finance), commitments in a financial marketplace * Soci ...
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