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Pomegranate (phone)
The Pomegranate is a mobile phone created as a marketing campaign on behalf of the government of Nova Scotia. The website advertising the product has comical features such as an harmonica, a coffee maker, a video projector, live voice translator, and a shaving razor. The Pomegranate phone was a campaign from Communications Nova Scotia's "Come to Life" initiative, the place branding program of the Government of Kerala, India Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South C .... Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries and territories since its launch on September 30, 2008, and they are considering it to be very successful. References Books * Mobile web ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nova Scotia
Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native English-speakers, and the province's population is 969,383 according to the 2021 Census. It is the most populous of Canada's Atlantic provinces. It is the country's second-most densely populated province and second-smallest province by area, both after Prince Edward Island. Its area of includes Cape Breton Island and 3,800 other coastal islands. The Nova Scotia peninsula is connected to the rest of North America by the Isthmus of Chignecto, on which the province's land border with New Brunswick is located. The province borders the Bay of Fundy and Gulf of Maine to the west and the Atlantic Ocean to the south and east, and is separated from Prince Edward Island and the island of Newfoundland by the Northumberland and Cabot straits, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harmonica
The harmonica, also known as a French harp or mouth organ, is a free reed wind instrument used worldwide in many musical genres, notably in blues, American folk music, classical music, jazz, country, and rock. The many types of harmonica include diatonic, chromatic, tremolo, octave, orchestral, and bass versions. A harmonica is played by using the mouth (lips and tongue) to direct air into or out of one (or more) holes along a mouthpiece. Behind each hole is a chamber containing at least one reed. The most common is the diatonic Richter-tuned with ten air passages and twenty reeds, often called the blues harp. A harmonica reed is a flat, elongated spring typically made of brass, stainless steel, or bronze, which is secured at one end over a slot that serves as an airway. When the free end is made to vibrate by the player's air, it alternately blocks and unblocks the airway to produce sound. Reeds are tuned to individual pitches. Tuning may involve changing a reed’s length ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coffee Maker
A coffeemaker, coffee maker or coffee machine is a cooking appliance used to brew coffee. While there are many different types of coffeemakers the two most common brewing principles use gravity or pressure to move hot water through coffee grounds. In the most common devices, coffee grounds are placed into a paper or metal filter inside a funnel, which is set over a glass or ceramic coffee pot, a cooking pot in the kettle family. Cold water is poured into a separate chamber, which is then boiled and directed into the funnel and allowed to drip through the grounds under gravity. This is also called '' automatic drip-brew''. Coffee makers that use pressure to force water through the coffee grounds are called espresso makers, and they produce espresso coffee. Types Vacuum brewers On August 27, 1930, Inez H. Peirce of Chicago, Illinois, filed her patent for the first vacuum coffee maker that truly automated the vacuum brewing process, while eliminating the need for a stovetop bur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Projector
A video projector is an image projector that receives a video signalling (telecommunication), signal and projects the corresponding image on a projection screen using a lens (optics), lens system. Video projectors use a very bright ultra-high-performance lamp (a special mercury arc lamp), Xenon arc lamp, LED or solid state blue, RB, RGB or remote fiber optic RGB lasers to provide the illumination required to project the image, and most modern ones can correct any curves, blurriness, and other inconsistencies through manual settings. If a blue laser is used, a phosphor wheel is used to turn blue light into white light, which is also the case with white LEDs. (White LEDs do not use lasers.) A wheel is used in order to prolong the lifespan of the phosphor, as it is degraded by the heat generated by the laser diode. Remote fiber optic RGB laser racks can be placed far away from the projector, and several racks can be housed in a single, central room. Each projector can use up to two ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Translation
Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The English language draws a terminology, terminological distinction (which does not exist in every language) between ''translating'' (a written text) and ''Language interpretation, interpreting'' (oral or Sign language, signed communication between users of different languages); under this distinction, translation can begin only after the appearance of writing within a language community. A translator always risks inadvertently introducing source-language words, grammar, or syntax into the target-language rendering. On the other hand, such "spill-overs" have sometimes imported useful source-language calques and loanwords that have enriched target languages. Translators, including early translators of sacred texts, have helped shape the very l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Razor
A razor is a bladed tool primarily used in the removal of body hair through the act of shaving. Kinds of razors include straight razors, safety razors, disposable razors, and electric razors. While the razor has been in existence since before the Bronze Age (the oldest razor-like object has been dated to 18,000 BC), the most common types of razors currently used are the safety razor and the electric razor. History Razors have been identified from many Bronze Age cultures. These were made of bronze or obsidian and were generally oval-shaped, with a small tang protruding from one of the short ends.Warwickshire County Council: New Prehistoric Archaeology Objects "Even further away in time ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Branding
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem,"Kapferer, Jean-Noël. 2013. "Paris as a Brand". Pp. 184–89 in ''City Branding: Theory and Cases'', edited by K. Dinnie. New York: Palgrave Macmillan. which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding. The practice is understood to have gained significance with the emergence of the post-industrial soc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kerala
Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South Canara, and Thiruvithamkoor. Spread over , Kerala is the 21st largest Indian state by area. It is bordered by Karnataka to the north and northeast, Tamil Nadu to the east and south, and the Lakshadweep Sea to the west. With 33 million inhabitants as per the 2011 census, Kerala is the 13th-largest Indian state by population. It is divided into 14 districts with the capital being Thiruvananthapuram. Malayalam is the most widely spoken language and is also the official language of the state. The Chera dynasty was the first prominent kingdom based in Kerala. The Ay kingdom in the deep south and the Ezhimala kingdom in the north formed the other kingdoms in the early years of the Common Era (CE). The region had been a prominent spic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
