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Pilot PMR
Pilot PMR is a strategy and design agency based in the St. Lawrence neighbourhood in downtown Toronto, Canada, near the city’s historic Distillery District. The agency provides branding and digital development, strategic communications, marketing, and UX services to clients across Canada and internationally. Pilot PMR also offers media and presentation coaching for executives and spokespersons. Clients Higher Education * University of Waterloo, Faculty of Engineering * University of Waterloo Stratford Campus * McMaster University, School of Biomedical Engineering * McMaster University, W Booth School of Engineering Practice * McMaster University, MiNDS Graduate Program of Neuroscience * Xerox Centre for Engineering Entrepreneurship and Innovation * CommerceLab Services Notable staff * Alex Mangiola: Vice President. Alex began his career working for newspapers throughout Ontario, including ''The Windsor Star'', ''Chatham Daily News'', ''Guelph Mercury'' and ''Simcoe Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Algonquin Power
Algonquin Power & Utilities Corp. is a Canadian renewable energy and regulated utility conglomerate with assets across North America. Algonquin actively invests in hydroelectric, wind and solar power facilities, and utility businesses (water, natural gas, electricity), through its three operating subsidiaries: Bermuda Electric Light Company, Liberty Power and Liberty Utilities. Public listing Algonquin Power Income Fund was established in September 1997 and first listed its trust units on the Toronto Stock Exchange on December 23, 1997. Having raised nearly $75 M, Algonquin used $27.5 M to purchase 14 hydroelectric generation facilities located in Ontario, Québec, New York and New Hampshire. Algonquin Power & Utilities Corp. was added to the TSX 60 Index on June 22, 2020. Incorporation In response to the Government of Canada's decision to end the preferential tax treatment of income trusts, Algonquin Power Income Fund was converted to a corporation in October 2009. Unit-holder ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internal Communications
Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Internal communication is meant by a group of processes that are responsible for effective information circulation and collaboration between the participants in an organization. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science. History of internal communications Large organizations have a long hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Intelligence
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences. MI along with the marketing capabilities of an organization provides a guideline into the allocation and implementation of resources and processes. It is used for the purpose of continuously supplying strategic marketing planning for organizations to gauge marketing positions in order for companies to gain competitive advantage and best meet objectives. Organizations can develop MI frameworks and models that are suited to financial capabilities and desired market sectors but are mainly based on the four-step process of collection, validation, processing and communication of MI. The gathering of MI ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Management
Community management or common-pool resource management is the management of a common resource or issue by a community through the collective action of volunteers and stakeholders. The resource managed can be either material or informational. Examples include the management of common grazing and water rights, fisheries, and open-source software. In the case of physical resources, community management strategies are frequently employed to avoid the tragedy of the commons and to encourage sustainability. It is expected that community management allows for the management, usually of natural resources, to come from members of the community that these decisions will affect. This should allow for a better way of finding solutions that the community will find most effective since management styles are not always transferable across different regions; and this could be because of cultural, economic, or geographical differences. It is expected that the group members within this setting hav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microblogs
Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for their popularity. These small messages are sometimes called ''micro posts''. As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization. Some microblogging services offer privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, e-mail, digital audio, or digital video. Origin The first micro-blogs were known as ''tumblelogs''. The term was coined by why the lucky stiff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogs
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these even ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms ''public relations'' and ''media relations'' interchangeably; however, as distinct concepts, "media relations" refers to the relationship that a company or organization develops with journalists, whereas "public relations" extends that relationship beyond the media to the general public.There is also integrated marketing that is related but not the same, integrated mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communications Planning
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, and non ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ontario Association Of Food Banks
Feed Ontario, formerly Ontario Association of Food Banks (OAFB), is a food bank network in the Canadian province of Ontario. History Ontario Association of Food Banks Founded in 1992, the OAFB represented 125 food banks, and over 1,100 hunger-relief organizations across the province, including: urban and rural food banks, community kitchens, breakfast clubs and school meal programs, community food centres, emergency shelters, and seniors' facilities. The mission of the Ontario Association of Food Banks was to "strengthen communities by providing food banks with food, resources, and solutions that address both short and long-term food insecurity." Every year, the OAFB released a research report on hunger and food bank use in Ontario. In 2015, the OAFB Hunger Report revealed: * 358,963 people accessed food banks across Ontario in March 2015, with 120,554 of those clients being children under 18 years of age * 35% increase in senior citizens visiting food banks over the previ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
