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Personal Goal Setting
Goal pursuit is the process of attempting to achieve a desired future outcome. This generally follows goal setting, the process of forming these desires. Definition Gollwitzer and Brandstatter (1997) define four phases of goal pursuit as * predecisional ("setting preferences between concurring wishes and desires"), * preactional ("promoting the initiation of goal-directed actions"), * actional ("bringing goal-directed actions to a successful ending"), and * postactional ("evaluating what has been achieved as compared to what was desired"). Research This article overviews literature on motivation and persistence to accomplish a goal once goal activities have begun (i.e. the actional phase), with specific applications to the field of marketing and consumer behavior. Motivation Goal Gradient Hypothesis Goal progress is a measure of advancement toward accomplishment of a goal. Perceptions of progress often impact human motivation to pursue a goal. Hull (1932, 1934) devel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goal
A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines. A goal is roughly similar to a purpose or aim, the anticipated result which guides reaction, or an end, which is an object, either a physical object or an abstract object, that has intrinsic value. Goal setting Goal-setting theory was formulated based on empirical research and has been called one of the most important theories in organizational psychology. Edwin A. Locke and Gary P. Latham, the fathers of goal-setting theory, provided a comprehensive review of the core findings of the theory in 2002. In summary, Locke and Latham found that specific, difficult goals lead to higher performance than either easy goals or instructions to "do your best", as long as feedback about progress is provided, the person is committed to the goal, and the person has the ability and knowledge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |