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Pepsi Stuff
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the ''Pepsi Stuff Catalog'' or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019. History Program inception The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. Points were distributed on four billio ...
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Loyalty Business Model
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. The service quality model A model by Kaj Storbacka, Tore Strandvik, and Christian Grönroos (1994), the service quality model, is more detailed than the basic loyalty business model but arrives at the same conclusion. In it, customer satisfaction is first based on a recent experience of the product or service. This assessment depends on prior expectations of overall quality compared to the actual performance received. If the recent experience exceeds prior expectations, customer satisfaction is likely to be high. Customer satisfaction can also be high even wi ...
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Derek Jeter
Derek Sanderson Jeter ( ; born June 26, 1974) is an American former professional baseball shortstop, businessman, and baseball executive. As a player, Jeter spent his entire 20-year Major League Baseball (MLB) career with the New York Yankees. He was elected to the Baseball Hall of Fame in his first year of eligibility in 2020; he received 396 of 397 possible votes (99.75%), the second-highest percentage in MLB history (behind only teammate Mariano Rivera) and the highest by a position player. He was the chief executive officer (CEO) and part owner of the league's Miami Marlins from September 2017 to February 2022. A five-time World Series champion with the Yankees, Jeter is regarded as a central contributor to the franchise's dynasty during the late 1990s and early 2000s for his hitting, base-running, fielding, and leadership. He is the Yankees' all-time career leader in hits (3,465), doubles (544), games played (2,747), stolen bases (358), times on base (4,716), plate a ...
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My Coke Rewards
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.Official FAQ
The number of points from each product depended on the brand as well as the item itself. The program was launched in late February 2006, and ended in late June 2017.
, The Coca-Col ...
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ICoke
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.Official FAQ
The number of points from each product depended on the brand as well as the item itself. The program was launched in late February 2006, and ended in late June 2017.
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Leonard V
Leonard or ''Leo'' is a common English masculine given name and a surname. The given name and surname originate from the Old High German ''Leonhard'' containing the prefix ''levon'' ("lion") from the Greek Λέων ("lion") through the Latin '' Leo,'' and the suffix ''hardu'' ("brave" or "hardy"). The name has come to mean "lion strength", "lion-strong", or "lion-hearted". Leonard was the name of a Saint in the Middle Ages period, known as the patron saint of prisoners. Leonard is also an Irish origin surname, from the Gaelic ''O'Leannain'' also found as O'Leonard, but often was anglicised to just Leonard, consisting of the prefix ''O'' ("descendant of") and the suffix ''Leannan'' ("lover"). The oldest public records of the surname appear in 1272 in Huntingdonshire, England, and in 1479 in Ulm, Germany. Variations The name has variants in other languages: * Leen, Leendert, Lenard (Dutch) * Lehnertz, Lehnert (Luxembourgish) * Len (English) * :hu:Lénárd (Hungarian) * Le ...
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Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gal ...
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Harrier Jump Jet
The Harrier, informally referred to as the Harrier jump jet, is a family of jet-powered attack aircraft capable of vertical/short takeoff and landing operations (V/STOL). Named after a bird of prey, it was originally developed by British manufacturer Hawker Siddeley in the 1960s. The Harrier emerged as the only truly successful V/STOL design of the many attempted during that era. It was conceived to operate from improvised bases, such as car parks or forest clearings, without requiring large and vulnerable air bases. Later, the design was adapted for use from aircraft carriers. There are two generations and four main variants of the Harrier family, developed by both UK and US manufacturers: * Hawker Siddeley Harrier ** British Aerospace Sea Harrier * McDonnell Douglas AV-8B Harrier II ** British Aerospace Harrier II The Hawker Siddeley Harrier is the first generation-version and is also known as the AV-8A or AV-8C Harrier; it was used by multiple air forces, including t ...
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Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named for the coach who won the first two Super Bowls. Due to the NFL restricting use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as " Super Bowl Sunday" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing American Football League (AFL) to have their best teams compete for a c ...
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Spice Girls
The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Victoria Beckham ("Posh Spice"). With their " girl power" mantra, they redefined the girl-group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became pop culture icons of the decade. The group formed through auditions held by managers Bob and Chris Herbert, who wanted to create a girl group to compete with the British boy bands popular at the time. They signed to Virgin Records and released their debut single " Wannabe" in 1996, which reached number one on the charts of 37 countries. Their debut album, ''Spice'' (1996), sold more than 23 million copies worldwide,References: • • • becoming the best-selling album by a female group in ...
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Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productions and television series, Spears signed with Jive Records in 1997 at age fifteen. Her first two studio albums, '' ...Baby One More Time'' (1999) and '' Oops!... I Did It Again'' (2000), are among the best-selling albums of all time and made Spears the best-selling teenage artist of all time. With first-week sales of over 1.3 million copies, ''Oops!... I Did It Again'' held the record for the fastest-selling album by a female artist in the United States for fifteen years. Spears adopted a more mature and provocative style for her albums '' Britney'' (2001) and '' In the Zone'' (2003), and starred in the 2002 film ''Crossroads''. Spears was executive producer of her fifth studio album '' Blackout'' (2007), often referred to as her b ...
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Shakira
Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is noted for her musical versatility. She made her recording debut with Sony Music Colombia at the age of 13. Following the commercial failure of her first two albums, '' Magia'' (1991) and '' Peligro'' (1993), she rose to prominence in Hispanic countries with her next albums, ''Pies Descalzos'' (1995) and '' Dónde Están los Ladrones?'' (1998). She entered the English-language market with her fifth album, '' Laundry Service'' (2001), which sold over 13 million copies worldwide. Buoyed by the international success of her singles "Whenever, Wherever" and " Underneath Your Clothes", the album propelled her reputation as a leading crossover artist. Broadcast Music, Inc., described Shakira as a "pioneer" who extended the global reach of Latino ...
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