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Pepsi Number Fever
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people. Promotion In February 1992, Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999, inside the caps (crowns) of Pepsi, 7-Up, Mountain Dew and Mirinda bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos (about US$4) to 1 million pesos for a grand prize (roughly US$40,000 in 1992), equivalent to 611 times the average monthly salary in the Philippines at the time."Number Fever: The Pepsi Contest That Became a Deadly Fiasco." Bloomberg Businessweek, August 4, 2020Archived version Pepsi allocated a total of US$2 million for prizes. Marketing specialist Pedro Vergara based Pepsi Number Fever on similar, moderately successful promotions that had been held previously in Vergara's geographic area of expertise, Latin America. Pepsi Number Fev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Philippine Star
''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, Max Soliven and Art Borjal, it is one of several Philippine newspapers founded after the 1986 People Power Revolution. The newspaper is owned and published by Philstar Daily Inc., which also publishes the monthly magazine ''People Asia'' and the Sunday magazines ''Starweek'' and ''Let's Eat''. As part of the Philstar Media Group, its sister publications include business newspaper '' BusinessWorld''; Cebu-based, English-language broadsheet '' The Freeman''; Filipino-language tabloids '' Pilipino Star Ngayon'' and ''Pang-Masa''; Cebuano-language tabloid ''Banat'', online news portals Interaksyon (formerly with News5), LatestChika.com, Philstar Life and Wheels.ph, and TV/digital production unit Philstar TV. In March 2014, the newspaper was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mentalfloss
''Mental Floss'' (stylized as ''mental_floss'') is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City, United States. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, ''Mental Floss'' teamed with the National Geographic Channel for its first televised special, ''Brain Surgery Live with'' mental_floss, the first brain surgery ever broadcast live. Launched in Birmingham, Alabama in 2001, the company has additional offices in Midtown Manhattan. The publication was included in ''Inc.'' magazine's list of the 5,000 fastest growing private companies. Before it became a web-only publication in 2017, the magazine ''mental_floss'' had a circulation of 160,000 and published six issues a year. The magazine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
