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Pepsi Light
Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as ''Diet Pepsi'' the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s its competition consisted of Tab, produced by The Coca-Cola Company, and Diet Rite cola, produced by RC Cola. Diet Coke. While the U.S. represents the largest single market for Diet Pepsi, it was launched in the UK. History Diet Pepsi was originally test marketed in the United States under the name Patio in 1963. Following a positive reception attributed to the shifting dietary habits and preferences among the Baby Boomers at the time, the drink was launched nationally as Diet Pepsi the following year. It became the first diet cola to be distributed on a national scale in the US. Distribution was extended to the United Kingdom ...
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Diet Soda
Diet or light beverages (also marketed as sugar-free, zero-calorie, low-calorie, zero-sugar or zero) are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar intake. History Though artificial sweeteners had been known since the discovery of saccharin in 1878, the diet beverage era began in earnest with the 1949 launch of La Casera (also known as Gaseosa) in Madrid, Spain using cyclamate. The product, which belongs now to Suntory Beverage and Food Europe (SBFE), is still in market. This was followed by the development of No-Cal ginger ale in 1952. Hyman and Morris Kirsch of Kirsch Beverages (Brooklyn, New York) formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, also using cyclamate calcium to replace the sugar. Recognizing Americans' growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women. By 19 ...
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Test Marketing
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of de ...
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European Food Safety Authority
The European Food Safety Authority (EFSA) is the agency of the European Union (EU) that provides independent scientific advice and communicates on existing and emerging risks associated with the food chain. EFSA was established in February 2002, is based in Parma, Italy, and for 2021 it has a budget of €118.6 million, and a total staff of 542. The work of EFSA covers all matters with a direct or indirect impact on food and feed safety, including animal health and welfare, plant protection and plant health and nutrition. EFSA supports the European Commission, the European Parliament and EU member states in taking effective and timely risk management decisions that ensure the protection of the health of European consumers and the safety of the food and feed chain. EFSA also communicates to the public in an open and transparent way on all matters within its remit. Structure Based on a regulation of 2002, the EFSA is composed of four bodies: * Management Board * Executive Dir ...
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Regulatory Toxicology And Pharmacology
''Regulatory Toxicology and Pharmacology'' is a monthly peer-reviewed scientific journal which covers legal aspects of toxicological and pharmacological regulations. It is published by Elsevier on behalf of the International Society of Regulatory Toxicology & Pharmacology. The current co-editors-in-chief are Lesa L. Aylward and Martin van den Berg. Conflicts of interest In 2002, a group of 45 academics wrote a letter accusing the journal of a concealed pro-industry bias, a possible lack of full and independent peer review, and a failure to disclose conflicts of interest, citing a case in which Gio Batta Gori, then-current editor-in-chief, was paid $30,000 by the Tobacco Institute to write an article later published in the journal dismissing the health risks of secondhand smoke. The letter's coordinator later commented that the journal "reads like an industry trade publication, but it's masked as a peer-reviewed journal" and that it lacked any "credible peer-review process." In r ...
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60 Minutes
''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique style of reporter-centered investigation. In 2002, ''60 Minutes'' was ranked number six on ''TV Guide''s list of the " 50 Greatest TV Shows of All Time", and in 2013, it was ranked number 24 on the magazine's list of the "60 Best Series of All Time". ''The New York Times'' has called it "one of the most esteemed news magazines on American television". Originally airing in 1968, the program began as a bi-weekly television show hosted on CBS hosted by Mike Wallace and Harry Reasoner. The two sat on opposite sides of the cream-colored set, though the set's color was later changed to black, the color still used today. The show used a large stopwatch during transition periods and highlighted its topics through chroma key—both techniques are still ...
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Chicago Tribune
The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television are named), it remains the most-read daily newspaper in the Chicago metropolitan area and the Great Lakes region. It had the sixth-highest circulation for American newspapers in 2017. In the 1850s, under Joseph Medill, the ''Chicago Tribune'' became closely associated with the Illinois politician Abraham Lincoln, and the Republican Party's progressive wing. In the 20th century under Medill's grandson, Robert R. McCormick, it achieved a reputation as a crusading paper with a decidedly more American-conservative anti-New Deal outlook, and its writing reached other markets through family and corporate relationships at the ''New York Daily News'' and the ''Washington Times-Herald.'' The 1960s saw its corporate parent owner, Tribune Company, rea ...
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Aspartame
Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ''NutraSweet'', ''Equal'', and ''Canderel''. First submitted for approval as a food ingredient in 1974, aspartame was approved by the US Food and Drug Administration (FDA) in 1981. Aspartame is one of the most rigorously tested food ingredients. Reviews by over 100 governmental regulatory bodies found the ingredient safe for consumption at current levels.Food Standards Australia New Zealand: , several reviews of clinical trials showed that using aspartame in place of sugar reduces calorie intake and body weight in adults and children. Uses Aspartame is around 180 to 200 times sweeter than sucrose (table sugar). Due to this property, even though aspartame produces of energy per gram when metabolized, the quantity of aspartame ne ...
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Saccharin
Saccharin (''aka'' saccharine, Sodium sacchari) is an artificial sweetener with effectively no nutritional value. It is about 550 times as sweet as sucrose but has a bitter or metallic aftertaste, especially at high concentrations. Saccharin is used to sweeten products such as drinks, candies, cookies, and especially for masking bitter taste of some medicines. Etymology Saccharin derives its name from the word "saccharine", meaning "sugary". The word saccharine is used figuratively, often in a derogative sense, to describe something "unpleasantly over-polite" or "overly sweet". Both words are derived from the Greek word (''sakkharon'') meaning "gravel". Similarly, saccharose is an obsolete name for sucrose (table sugar). Properties Saccharin is heat-stable. It does not react chemically with other food ingredients; as such, it stores well. Blends of saccharin with other sweeteners are often used to compensate for each sweetener's weaknesses and faults. A 10:1 cyclamate–sacch ...
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Food And Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, caffeine products, dietary supplements, Prescription drug, prescription and Over-the-counter drug, over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, Animal feed, animal foods & feed and Veterinary medicine, veterinary products. The FDA's primary focus is enforcement of the Federal Food, Drug, and Cosmetic Act (FD&C), but the agency also enforces other laws, notably Section 361 of the Public Health Service Act, as well as associated regulations. Much of this regulatory-enforcement work is not d ...
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Pepsi Zero Sugar
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It has nearly twice the caffeine of Pepsi's other cola beverages. Pepsi Zero Sugar contains 69 milligrams of caffeine per 355 ml (12 fl oz), versus 36 milligrams in Diet Pepsi. In autumn 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. A new logo was introduced in 2020. History Diet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008. "Diet" was dropped from the name in early 2009. In 2007, the official marketing website for the product contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Ro ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ...
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