Pay-per-call Advertising

	Pay-per-call Advertising Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and literally pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. A Qualified Call is a pre-determined and agreed upon item and generally is measured in call length duration or obtaining a minimum number of data points from a call (i.e. Caller name, email, and phone number). Pay Per Call service providers has established networks to place media on TV nationally, locally, and regionally. Those seeking to advertise on TV using Pay-Per-Call strategies generally need to provide a deposit against future leads (a typical deposit is $15K to $20K for a national media buy). The popularity of Pay Per Call TV campaigns continues to grow. Typical TV commercials for this approach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Pay Per Click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Click Fraud Click, Klick and Klik may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klick (fictional species), an alien race in the game ''Alternity'' * Click, a minor character in The Rock-afire Explosion Music Stage Show Film * ''Click'' (2006 film), an American comedy starring Adam Sandler * ''Click'' (2010 film), a Hindi horror film Music * ''The Click'' (album), a 2017 album by pop band AJR * Click track Artists * The Click, an American hip hop group Songs * "Click" (ClariS song) * "Click" (Charli XCX song) * "The Click" (song), a song by Good Charlotte * "Click", a song by Anahí, Ale Sergi and Jay de la Cueva * "Click", a song by Little Boots from ''Hands'' Print * ''Click'' (comics) * Click (novel) * ''Click!'', a newspaper * ''Click'', a science magazine for children by the publishers of ''Spider'' * "Click", a short story by R. L. Stine in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Premium-rate Telephone Number Premium-rate telephone numbers are telephone numbers that charge callers higher price rates for select services, including information and entertainment. A portion of the call fees is paid to the service provider, allowing premium calls to be an additional source of revenue for businesses. Tech support, psychic hotlines, and adult chat lines (e.g. dating and phone sex) are among the most popular kinds of premium-rate phone services. Other services include directory enquiries, weather forecasts, competitions and ratings televoting (especially relating to television shows). Diplomatic services, such as the US Embassy in London or the UK Embassy in Washington, have also charged premium rates for calls from the general public. Premium calls are typically routed like toll-free numbers, and service providers can be located independent of the area code. These telephone numbers are usually allocated based on a national telephone numbering plan that makes them easily distinguishabl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Cost Per Lead Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called ''online lead generation''. Contrary to cost per mille (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions (a.k.a. "views") and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their advertisement receives. CPL advertising enables advertisers to generate guaranteed returns on their online advertising money. Difference between CPL and CPA advertising In CPL campaigns, advertisers pay for an interested lead – i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints – by building a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Toll-free Telephone Number A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefix similar to an area code. The specific service access varies by country. History The features of toll-free services have evolved as telephone networks have evolved from electro-mechanical call switching to computerized stored program controlled networks. Originally, a call billed to the called party had to be placed through a telephone company operator as a collect call, often long-distance. The operator had to secure acceptance of the charges at the remote number, or even transfer that decision to a long-distance operator, before manually completing the call. Some large businesses and government offices received large numbers of collect calls, which proved time-consuming for operators and the callers. Manual toll-free systems ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Call-tracking Software Call tracking software records information about incoming telephone calls, and in some regions even the conversation. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium. Methods There are currently four technological methods for telephone tracking. Besides an exclusively web-based function, it is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Conversion Rate In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers. Measures Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design. By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but converting existing traffic. It requires proactive engagement with consumers using real time analytics to determine if visitors are confused and show signs of abandoning the sit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Affiliate Marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates aff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]