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Paul Arden
Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including ''Whatever You Think, Think The Opposite'' and ''It's Not How Good You Are, It's How Good You Want To Be''. Career In 1987 Arden was appointed Executive Creative Director of Saatchi & Saatchi after having spent 14 years with the agency, handling the accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways ads continue to be remembered as one of their greatest ever advertising campaigns, changing the fortunes of the airline. "Arden was the ringmaster behind the whole creative circus that saw British Airways become 'The World's Favourite Airline', The Independent become the new intelligentsia's favourite newspaper, Margaret Thatcher the nation's favourite leader and Silk Cut their favourite fag." "Tempestuous advertising director who th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Author
An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created''." Typically, the first owner of a copyright is the person who created the work, i.e. the author. If more than one person created the work (i.e., multiple authors), then a case of joint authorship takes place. The copyright laws are have minor differences in various jurisdictions across the United States. The United States Copyright Office, for example, defines copyright as "a form of protection provided by the laws of the United States (title 17, U.S. Code) to authors of 'original works of authorship.'" Legal significance of authorship Holding the title of "author" over any "literary, dramatic, musical, artistic, rcertain other intellectual works" gives rights to this person, the owner of the copyright, especially ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
