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Page Footer
In typography and word processing, the page footer (or simply footer) of a printed page is a section located under the main text, or body. It is typically used as the space for the page number. In the earliest printed books it also contained the first words of the next page; in this case they preferred to place the page number in the page header, in the top margin. Because of the lack of a set standard, in modern times the header and footer are sometimes interchangeable. In some instances, there are elements of the header inserted into the footer, such as the book or chapter title, the name of the author or other information. In the publishing industry the page footer is traditionally known as the running foot, whereas the page header is the running head. Desktop publishing In desktop publishing applications, the footer identifies the space at the bottom of a page displayed on a computer or other device. Some software automatically inserts certain information in the footer, incl ...
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Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters ( kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, ...
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Word Processing
A word is a basic element of language that carries an objective or practical meaning, can be used on its own, and is uninterruptible. Despite the fact that language speakers often have an intuitive grasp of what a word is, there is no consensus among linguists on its definition and numerous attempts to find specific criteria of the concept remain controversial. Different standards have been proposed, depending on the theoretical background and descriptive context; these do not converge on a single definition. Some specific definitions of the term "word" are employed to convey its different meanings at different levels of description, for example based on phonological, grammatical or orthographic basis. Others suggest that the concept is simply a convention used in everyday situations. The concept of "word" is distinguished from that of a morpheme, which is the smallest unit of language that has a meaning, even if it cannot stand on its own. Words are made out of at least o ...
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Page Header
In typography and word processing, a page header (or simply header) is text that is separated from the body text and appears at the top of a printed page. Word-processing programs usually allow for the configuration of page headers, which are typically identical throughout a work except in aspects such as page numbers. The counterpart at the bottom of the page is called a page footer (or simply footer); its content is typically similar and often complementary to that of the page header. In publishing and certain types of academic writing, a running head, less often called a running header, running headline or running title, is a header that appears on each standard page. Running heads do not usually appear on display pages such as title pages, or on other front or back matter. Running heads in a book typically consist of the title on the left-hand ( verso) page, and the chapter title on the right-hand ( recto) page; or the chapter title on the verso and subsection title/sub ...
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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary log ...
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HTML
The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by ''tags'', written using angle brackets. Tags such as and directly introduce content into the page. Other tags such as s ...
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Copyright
A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States. Some jurisdictions require "fixing" copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders. These rights frequently include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution. Copyrights can be granted by public law and are in that case considered "territorial ...
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Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designe ...
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