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Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois; with clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire. The company operates in the United States, Canada, Europe and Asia. Company is led by Brandon Crawley, Interim CEO & Managing Director Platinum Equity. Products and services Cision provides public relations services to businesses, using a cloud-based, or software as a service (SaaS) model. The company offers social media monitoring and engagement and media publicity services. Cision's software is distributed in seve ...
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Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Software Industry
The software industry includes businesses for development, maintenance and publication of software that are using different business models, mainly either "license/maintenance based" (on-premises) or "Cloud based" (such as SaaS, PaaS, IaaS, MBaaS, MSaaS, DCaaS etc.). The industry also includes software services, such as training, documentation, consulting and data recovery. The software and computer services industry spends more than 11% of its net sales for Research & Development which is in comparison with other industries the second highest share after pharmaceuticals & biotechnology. History The first company founded to provide software products and services was Computer Usage Company in 1955. Before that time, computers were programmed either by customers, or the few commercial computer vendors of the time, such as Sperry Rand and IBM. The software industry expanded in the early 1960s, almost immediately after computers were first sold in mass-produced quantities. Unive ...
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Publicity
In marketing, publicity is the public visibility or Brand awareness, awareness for any Product (business), product, Service (economics), service, person or organization (company, Charitable organization, charity, etc.). It may also refer to the movement of information from its source to the Public, general public, often (but not always) via the Mass media, media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of Promotion (marketing), promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and sales, personal selling. Organ ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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The Baltimore Sun
''The Baltimore Sun'' is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tribune Publishing. The ''Baltimore Sun's'' parent company, '' Tribune Publishing'', was acquired by Alden Global Capital, which operates its media properties through Digital First Media, in May 2021. History ''The Sun'' was founded on May 17, 1837, by printer/editor/publisher/owner Arunah Shepherdson Abell (often listed as "A. S. Abell") and two associates, William Moseley Swain, and Azariah H. Simmons, recently from Philadelphia, where they had started and published the '' Public Ledger'' the year before. Abell was born in Rhode Island, became a journalist with the ''Providence Patriot'' and later worked with newspapers in New York City and Boston.Van Doren, Charles and Robert McKendry, ed., ''Webster's American Biographies''. (Spring ...
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Investor's Business Daily
''Investor's Business Daily'' (''IBD'') is an American newspaper and website covering the stock market, international business, finance and economics. Founded in 1984 by William O'Neil as a print news publication, it is owned by News Corp and is headquartered in Los Angeles, California. Holding a conservative political stance, ''IBD'' provides news and analysis on stocks, mutual funds, exchange-traded funds, commodities, and other financial instruments aimed at individual investors and financial professionals. It also provides tools for financial literacy. The publication focuses on the CAN SLIM investment strategy developed by founder William O'Neil. Every Monday in its weekly edition, the publication publishes the components of ''The IBD 50 Index'', a list of 50 growth stocks that are most attractive based on earnings, stock price performance, and other criteria used in the CAN SLIM strategy. It is the basis for an exchange-traded fund (ETF) called the Innovator IBD 50 ETF (Tic ...
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Cloud Computing
Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over multiple locations, each of which is a data center. Cloud computing relies on sharing of resources to achieve coherence and typically uses a "pay as you go" model, which can help in reducing capital expenses but may also lead to unexpected operating expenses for users. Value proposition Advocates of public and hybrid clouds claim that cloud computing allows companies to avoid or minimize up-front IT infrastructure costs. Proponents also claim that cloud computing allows enterprises to get their applications up and running faster, with improved manageability and less maintenance, and that it enables IT teams to more rapidly adjust resources to meet fluctuating and unpredictable demand, providing burst computing capability: high computi ...
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Platinum Equity
Platinum Equity, LLC is an American private equity investment firm founded by Tom Gores in 1995. The firm focuses on leveraged buyout investments of established companies in the U.S., Europe and Asia. History Platinum Equity was founded in 1995 by Tom Gores. The firm's first acquisition was LSI, a company that generated computer graphics to re-create accidents for courtroom testimony. After purchasing it for $200,000, Platinum Equity focused on servicing existing customers and returning the company to profitability.Steven Bertoni (October 19, 2009)Ready to Play.''Forbes'' Magazine. Over the next five years, between July 1996 and September 2001, the firm made 32 acquisitions with $226 million, and realized $940 million on those investments. These acquisitions included a call center (Foresight Software), networking gear ( Racal Electronics), and voice and data service (Williams Communications). BusinessWeek ranked the firm number 10 on its 1999 list of the country’s top ...
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PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Wes ...
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Software As A Service
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is considered to be part of cloud computing, along with infrastructure as a service (IaaS), platform as a service (PaaS), desktop as a service (DaaS), managed software as a service (MSaaS), mobile backend as a service (MBaaS), data center as a service (DCaaS), integration platform as a service (iPaaS), and information technology management as a service (ITMaaS). SaaS apps are typically accessed by users of a web browser (a thin client). SaaS became a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship managem ...
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Reverse Merger
A reverse takeover (RTO), reverse merger, or reverse IPO is the acquisition of a public company by a private company so that the private company can bypass the lengthy and complex process of going public. Sometimes, conversely, the public company is bought by the private company through an asset swap and share issue. The transaction typically requires reorganization of capitalization of the acquiring company. Process In a reverse takeover, shareholders of the private company purchase control of the public shell company/ SPAC and then merge it with the private company. The publicly traded corporation is called a "shell" since all that exists of the original company is its organizational structure. The private company shareholders receive a substantial majority of the shares of the public company and control of its board of directors. The transaction can be accomplished within weeks. The transaction involves the private and shell company exchanging information on each other, nego ...
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