Priceless (advertising Campaign)
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Priceless (advertising Campaign)
''Priceless'' is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything else, there's Mastercard". It has provided Mastercard with a constant and recognizable message. History The first of these ''Priceless'' ads was run during the 1997 World Series. There were numerous different TV, radio and print ads. Mastercard registered ''Priceless'' as a trademark. Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are becoming too materialistic. Lawsuit In 1994, Argentinian born Edgardo Apesteguía created an ad cam ...
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Trademark Dilution
Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of another's trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be ''diluted'' if another company began using a similar mark to refer to breakfast cereals or spark plugs. Dilution is a basis of trademark infringement that applies only to famous marks. With a non-famous mark, the owner of the mark must show that the allegedly infringing use creates a likelihood of confusion as to the source of the product or service being identified by the allegedly infringing use: it is highly unlikely a likelihood of confusion will be found if the products or services are in unrelated markets. With a famous mark, any ...
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1990s Television Commercials
Year 199 ( CXCIX) was a common year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was sometimes known as year 952 ''Ab urbe condita''. The denomination 199 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Mesopotamia is partitioned into two Roman provinces divided by the Euphrates, Mesopotamia and Osroene. * Emperor Septimius Severus lays siege to the city-state Hatra in Central-Mesopotamia, but fails to capture the city despite breaching the walls. * Two new legions, I Parthica and III Parthica, are formed as a permanent garrison. China * Battle of Yijing: Chinese warlord Yuan Shao defeats Gongsun Zan. Korea * Geodeung succeeds Suro of Geumgwan Gaya, as king of the Korean kingdom of Gaya (traditional date). By topic Religion * Pope Zephyrinus succeeds Pope Victor I, as the ...
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American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ...
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MasterCard Priceless Surprises Presents Gwen Stefani
MasterCard Priceless Surprises Presents Gwen Stefani is a promotional concert tour by American singer and songwriter Gwen Stefani as part of their Priceless campaign. This became Stefani's first tour since 2007's The Sweet Escape Tour; however, tickets available for the tour were only accessible by MasterCard holders. Stefani's recent partnership with MasterCard allowed her to create a concert experience for her fans in a more intimate setting, as she did not perform in large concert venues. The shows contained material from Stefani's first two studio albums, as well as songs that would later appear on her third release, ''This Is What the Truth Feels Like'' (2016). Each of the three shows contained different set lists. She also premiered several of her songs during these shows, including "Start a War" on February 7, 2015; "Used to Love You" on October 17, 2015; and " Misery" on March 16, 2016. Her first two American concerts, held in Los Angeles and New York City, sold out im ...
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CNET
''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and television in addition to its website and now uses new media distribution methods through its Internet television network, CNET Video, and its podcast and blog networks. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through that unit's acquisition of CNET Networks in 2008. It has been owned by Red Ventures since October 30, 2020. Other than English, ''CNETs region- and language-specific editions include Chinese, French, German, Japanese, Korean, and Spanish. History Origins After leaving PepsiCo, Halsey Minor and Shelby Bonnie launched ''CNET'' in 1994, after website Yahoo! was launched. With help from Fox Network co-founder Kevin Wendle and forme ...
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Asset Freezing
Asset freezing is a form of interim or interlocutory injunction which prevents a defendant to an lawsuit, action from dealing with or dissipating its assets so as to frustrate a potential Judgment (law), judgment. It is widely recognised in other common law jurisdictions and such orders can be made to have world-wide effect. It is variously construed as part of a court's inherent jurisdiction to restrain abuse of process, breaches of its process. Origins in ''Mareva'' The legal order itself is in the form of an injunction, which in Commonwealth of Nations, Commonwealth jurisdictions is also known as a freezing order, Mareva injunction, Mareva order or Mareva regime, after the case ''Mareva Compania Naviera SA v International Bulkcarriers SA'', although the first recorded instance of such an order in English jurisprudence was ''Nippon Yusen Kaisha v Karageorgis'', decided one month before ''Mareva''. The ''Civil Procedure Rules 1998'' now define a Mareva injunction as a "freezing o ...
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Julian Assange
Julian Paul Assange ( ; Hawkins; born 3 July 1971) is an Australian editor, publisher, and activist who founded WikiLeaks in 2006. WikiLeaks came to international attention in 2010 when it published a series of leaks provided by U.S. Army intelligence analyst Chelsea Manning. These leaks included the Baghdad airstrike ''Collateral Murder'' video (April 2010),, 5 April 2000. Retrieved 28 March 2014. the Afghanistan war logs (July 2010), the Iraq war logs (October 2010), and Cablegate (November 2010). After the 2010 leaks, the United States government launched a criminal investigation into WikiLeaks. In November 2010, Sweden issued a European arrest warrant for Assange over allegations of sexual misconduct. Assange said the allegations were a pretext for his extradition from Sweden to the United States over his role in the publication of secret American documents. After losing his battle against extradition to Sweden, he breached bail and took refuge in the Embassy of Ecua ...
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WikiLeaks
WikiLeaks () is an international Nonprofit organization, non-profit organisation that published news leaks and classified media provided by anonymous Source (journalism), sources. Julian Assange, an Australian Internet activism, Internet activist, is generally described as its founder and director and is currently Indictment and arrest of Julian Assange, fighting extradition to the United States over his work with WikiLeaks. Since September 2018, Kristinn Hrafnsson has served as its editor-in-chief. Its website stated in 2015 that it had released online 10 million documents since beginning in 2006 in Iceland. In 2019, WikiLeaks posted its last collection of original documents. Beginning in November 2022, only around 3,000 documents could be accessed. The group has released a number of List of material published by WikiLeaks, prominent document caches that exposed serious violations of human rights and civil liberties to the US and international public, including the ''July 12, ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Ralph Nader
Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the United States, Nader attended Princeton University and Harvard Law School. He first came to prominence in 1965 with the publication of the bestselling book ''Unsafe at Any Speed'', a highly influential critique of the safety record of American automobile manufacturers. Following the publication of ''Unsafe at Any Speed'', Nader led a group of volunteer law students—dubbed "Nader's Raiders"—in an investigation of the Federal Trade Commission, leading directly to that agency's overhaul and reform. In the 1970s, Nader leveraged his growing popularity to establish a number of advocacy and watchdog groups including the Public Interest Research Group, the Center for Auto Safety, and Public Citizen. Two of Nader's most notable targets were the C ...
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Comedy Central
Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming in the form of both original, licensed, and syndicated series, stand-up comedy specials, and feature films. It is available to approximately 86.723 million households in the United States as of September 2018. Since the early 2000s, Comedy Central has expanded globally with localized channels in Europe (including the UK), India, Southeast Asia, Latin America, Australia and New Zealand, Middle East, and Africa. The international channels are operated by Paramount International Networks. History 1989–1991: Pre-launch as The Comedy Channel On November 15, 1989, Time-Life, the owners of HBO, launched The Comedy Channel as the first cable channel devoted exclusively to comedy-based programming. On April 1, 1990, Viacom (who o ...
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