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Paid To Click
Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when they view the advertisement. The PTC model shares some similarities with pay to surf as both of these models use referral marketing as a promotional method. Furthermore, the PTC model is usually combined with a variety of additional ways to earn, such as completing surveys and simple tasks, playing games, shopping, etc. Users can then redeem their earnings for cash through payment processors as well as a variety of gift cards. Controversies and criticism The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers. With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Model
A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture. Context The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use the term "adware" differently: "any s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reward Website
A reward website is a website that offers rewards for performing tasks, usually related to selected retailers and organisations. These tasks may include, buying goods or services through referral links, submitting content, participating in a survey or referral of members. Reward types Cashback rewards These are usually the simplest reward websites from the user's perspective, since the reward website will usually display a task and the amount of cashback that will be rewarded for completing the task. Cashback websites are often rewarded for online shopping and there is usually a threshold on when a customer can withdraw their earnings, driving loyalty to the cashback website. Points rewards These are usually less simple, since the reward website will usually only display the reward for performing a task in terms of points. These points can then be converted, for example into online gift vouchers. Alternatively, for each point collected, or after reaching a points threshold, custom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay To Surf
Pay to surf (PTS) is an online business model which gained popularity in the late 1990’s and experienced a significant decline following the dot-com crash. PTS companies advertised their main advantage as sharing the advertising revenue with their user base in a form of rewards for watching promotional content over the web. In order to participate, users would need to install software that tracked their browsing activities and displayed targeted advertisements. Ultimately, users receive financial compensation for their time spent browsing the web. A few PTS companies are still operating on the market to this day. Process A PTS company provided their members with a program to be installed on personal computers which facilitated the display of advertiser banner ads while a member browsed the web. As the company's view bar software allows tracking of websites that the user visited, the PTS company was able to display targeted ads for their advertisers. These advertisers paid the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Fraud
Internet fraud is a type of cybercrime fraud or deception which makes use of the Internet and could involve hiding of information or providing incorrect information for the purpose of tricking victims out of money, property, and inheritance. Internet fraud is not considered a single, distinctive crime but covers a range of illegal and illicit actions that are committed in cyberspace. It is, however, differentiated from theft since, in this case, the victim voluntarily and knowingly provides the information, money or property to the perpetrator. It is also distinguished by the way it involves temporally and spatially separated offenders. According to the FBI's 2017 Internet Crime Report, the Internet Crime Complaint Center (IC3) received about 300,000 complaints. Victims lost over $1.4 billion in online fraud in 2017. According to a study conducted by the Center for Strategic and International Studies (CSIS) and McAfee, cybercrime costs the global economy as much as $600 billion, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Browser Toolbar
A browser toolbar is a toolbar that resides within a browser's window. All major web browsers provide support to browser toolbar development as a way to extend the browser's GUI and functionality. Browser toolbars are considered to be a particular kind of browser extensions that present a toolbar. Browser toolbars are specific to each browser, which means that a toolbar working on a browser does not work on another one. All browser toolbars must be installed in the corresponding browser before they can be used and require updates when new versions are released. Many high-profile browser toolbars released over the years have been fraught with problems, either intentionally as malware or injected with computer viruses or due to poor or conflicting programming when considering multiple toolbars being included on the single browser. Controversy During the 2000s, there was a proliferation of browser add-ons produced and released by a variety of software companies, both large and s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affiliate Marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affiliat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Traffic Monsoon
Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly and timely flow of traffic. Organized traffic generally has well-established priorities, lanes, right-of-way, and traffic control at intersections. Traffic is formally organized in many jurisdictions, with marked lanes, junctions, intersections, interchanges, traffic signals, or signs. Traffic is often classified by type: heavy motor vehicle (e.g., car, truck), other vehicle (e.g., moped, bicycle), and pedestrian. Different classes may share speed limits and easement, or may be segregated. Some jurisdictions may have very detailed and complex rules of the road while others rely more on drivers' common sense and willingness to cooperate. Organizat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay To Surf
Pay to surf (PTS) is an online business model which gained popularity in the late 1990’s and experienced a significant decline following the dot-com crash. PTS companies advertised their main advantage as sharing the advertising revenue with their user base in a form of rewards for watching promotional content over the web. In order to participate, users would need to install software that tracked their browsing activities and displayed targeted advertisements. Ultimately, users receive financial compensation for their time spent browsing the web. A few PTS companies are still operating on the market to this day. Process A PTS company provided their members with a program to be installed on personal computers which facilitated the display of advertiser banner ads while a member browsed the web. As the company's view bar software allows tracking of websites that the user visited, the PTS company was able to display targeted ads for their advertisers. These advertisers paid the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ponzi Scheme
A Ponzi scheme (, ) is a form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors. Named after Italian businessman Charles Ponzi, the scheme leads victims to believe that profits are coming from legitimate business activity (e.g., product sales or successful investments), and they remain unaware that other investors are the source of funds. A Ponzi scheme can maintain the illusion of a sustainable business as long as new investors contribute new funds, and as long as most of the investors do not demand full repayment and still believe in the non-existent assets they are purported to own. Some of the first recorded incidents to meet the modern definition of the Ponzi scheme were carried out from 1869 to 1872 by Adele Spitzeder in Germany and by Sarah Howe in the United States in the 1880s through the "Ladies' Deposit". Howe offered a solely female clientele an 8% monthly interest rate and then stole the money that the women ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
