Optical Margin Alignment
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Optical Margin Alignment
Optical margin alignment outdents letters like A, V, W, Y, and punctuation into the margins to align the text border optically. Some users remark that it makes the text margin look crooked, but this is because text frames or margin guides are visible. If text frames are not visible, e.g. in print preview, or when printed, the edge of a block of text looks more even if optical margin alignment is enabled. From the earliest days of machine printing, punctuation and Drop Capitals were indented slightly into the margin, as can be seen in the pages of the Gutenberg Bible in the British Library. Word-processing software lacks this attention to detail that could be achieved when manually setting type page by page, but professional page layout software like InDesign, Ventura and Serif PagePlus can now achieve this with a fine level of adjustment over which letters to indent into the margin and by how much. Use Optical margin alignment is designed to be used for body text, and not fo ...
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Optical Margin Alignment
Optical margin alignment outdents letters like A, V, W, Y, and punctuation into the margins to align the text border optically. Some users remark that it makes the text margin look crooked, but this is because text frames or margin guides are visible. If text frames are not visible, e.g. in print preview, or when printed, the edge of a block of text looks more even if optical margin alignment is enabled. From the earliest days of machine printing, punctuation and Drop Capitals were indented slightly into the margin, as can be seen in the pages of the Gutenberg Bible in the British Library. Word-processing software lacks this attention to detail that could be achieved when manually setting type page by page, but professional page layout software like InDesign, Ventura and Serif PagePlus can now achieve this with a fine level of adjustment over which letters to indent into the margin and by how much. Use Optical margin alignment is designed to be used for body text, and not fo ...
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Indentation (typesetting)
__FORCETOC__ In the written form of many languages, an indentation or indent is an empty space at the beginning of a line to signal the start of a new paragraph. Many computer languages have adopted this technique to designate "paragraphs" or other logical blocks in the program. For example, the following lines are indented, using between one and six spaces:  This paragraph is indented by 1 space.    This paragraph is indented by 3 spaces.       This paragraph is indented by 6 spaces. In computer programming, the neologisms outdent, unindent and dedent are used to describe the reversal of the indentation process, realigning text with the page margin (or with previous, lesser, levels of indentation). In right-to-left languages (e.g. Hebrew and Arabic), indentation is used just the same, but from the right margin of the paper, where the line begins. Indentation in typesetting There are three main types of indentation, illustr ...
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Headline
The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by t ...
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Block Quotation
A block quotation (also known as a long quotation or extract) is a quotation in a written document that is set off from the main text as a paragraph, or block of text, and typically distinguished visually using Indentation (typesetting), indentation and a different typeface or smaller size font. This is in contrast to setting it off with quotation marks in a ''run-in quote''. Block quotations are used for long quotations. ''The Chicago Manual of Style'' recommends using a block quotation when extracted text is 100 words or more, or approximately six to eight lines in a typical manuscript. Origins In the first centuries of typesetting, quotations were distinguished merely by indicating the speaker, and this can still be seen on some editions of the Bible. During the Renaissance, quotations were distinguished by setting in a typeface contrasting with the main body text (often Italic type with Roman type, roman, or the other way round). Block quotations were set this way at full s ...
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Hanging Punctuation
Hanging punctuation or exdentation is a microtypographic technique of typesetting punctuation marks and bullet points, most commonly quotation marks and hyphens, further towards the edge so that they do not disrupt the ‘flow’ of a body of text or ‘break’ the margin of alignment. It is so called because the punctuation appears to hang in the margin of the text and is not incorporated into the block or column of text. It is commonly used when text is fully justified. History The style was used by Gutenberg in the Gutenberg Bible, the first book printed in Europe. Few desktop publishing applications allow for automatic hanging punctuation. This often requires manual intervention by the designer or typographer, or the use of drawing software which supports this feature, or the use of sophisticated typesetting tools. PdfTeX, a variant of the TeX typesetting program, has microtypographic capabilities that allow for semi-automatic hanging punctuation. Arbortext APP (form ...
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Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundry, type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for character (symbol), characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, s ...
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Hanging Punctuation
Hanging punctuation or exdentation is a microtypographic technique of typesetting punctuation marks and bullet points, most commonly quotation marks and hyphens, further towards the edge so that they do not disrupt the ‘flow’ of a body of text or ‘break’ the margin of alignment. It is so called because the punctuation appears to hang in the margin of the text and is not incorporated into the block or column of text. It is commonly used when text is fully justified. History The style was used by Gutenberg in the Gutenberg Bible, the first book printed in Europe. Few desktop publishing applications allow for automatic hanging punctuation. This often requires manual intervention by the designer or typographer, or the use of drawing software which supports this feature, or the use of sophisticated typesetting tools. PdfTeX, a variant of the TeX typesetting program, has microtypographic capabilities that allow for semi-automatic hanging punctuation. Arbortext APP (form ...
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Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neate ...
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Times New Roman
Times New Roman is a serif typeface. It was commissioned by the British newspaper ''The Times'' in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in ''The Times's'' advertising department. It has become one of the most popular typefaces of all time and is installed on most desktop computers. Asked to advise on a redesign, Morison recommended that ''The Times'' change their text typeface from a spindly nineteenth-century face to a more robust, solid design, returning to traditions of printing from the eighteenth century and before. This matched a common trend in printing tastes of the period. Morison proposed an older Monotype typeface named Plantin as a basis for the design, and Times New Roman mostly matches Plantin's dimensions. The main change was that the contrast between strokes was enhanced to give a crisper image. The new design made its ...
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Palatino
Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry and later by other companies, most notably the Mergenthaler Linotype Company. Named after the 16th-century Italian master of calligraphy Giambattista Palatino, Palatino is based on the humanist types of the Italian Renaissance, which mirror the letters formed by a broad nib pen reflecting Zapf's expertise as a calligrapher. Its capital 'Y' is in the unusual 'palm Y' style, inspired by the Greek letter upsilon, a trait found in some of the earliest versions of the letter such as that of Aldus Manutius. Unlike most Renaissance typeface revivals, which tend to have delicate proportions such as a low x-height (short lower-case letters and longer ascenders and descenders), Palatino has larger proportions, increasing legibility. Palatino was particularly intended as a design for trade or 'jobbing' use, such as headings, advertisements and display printin ...
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Garamond
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text. Garamond's types followed the model of an influential typeface cut for Venetian printer Aldus Manutius by his punchcutter Francesco Griffo in 1495, and are in what is now called the old-style of serif letter design, letters with a relatively organic structure resembling handwriting with a pen, but with a slightly more structured, upright design. Following an eclipse in popularity in the eighteenth and nineteenth century, many modern revival faces in the Garamond style have been developed. It is common to pair these with italics based on those created by his contemporary Robert Granjon, who was well known for his proficiency in this genre. However, although Garamond himself remains considered a major figure in French printing ...
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Microtypography
Microtypography is a range of methods for improving the readability and appearance of text, especially justified text. The methods reduce the appearance of large interword spaces and create edges to the text that appear more even. Microtypography methods can also increase reading comprehension of text, reducing the cognitive load of reading. Aims Methods Several methods can be used. * These methods are sometimes called expansion. Robert Bringhurst suggests about 3% expansion or contraction of intercharacter spacing and about 2% expansion or contraction of glyphs as the largest permissible deviations. Compare the use of Kashida in Persian typography. * Glyphs that are small (such as a period) or round (such as the letter "o") at the end of a line can be extended beyond the end of the line to create a more even line at the edge of the text. This is called protrusion, margin kerning, or hanging punctuation. * Multiple different versions of the same glyph with different w ...
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