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On-Device Portal
On-Device Portals (ODPs) allow mobile phone users to easily browse, purchase and use mobile content and services. An ODP platform enables operators to provide a consistent and branded on-device experience across their broadening portfolio of services and typically provides on-device catalogs of content for purchase, deep links to WAP portals, customer care functionality and rich media services such as full track music, TV and video. A key benefit of on-device portals is the ability to target the user rather than the device itself. This personalized service delivery, coupled with the ability to be updated on a frequent basis by the operator – refining services or adding new content – makes ODPs an attractive proposition that has already proven successful in encouraging users to access mobile content.Operators in fresh effort to promote mobile surfing, Financial Times' Digital Business Supplement, April 18, 2007 By enhancing the user experience, ODPs improve customer satisfaction, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTML
The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by ''tags'', written using angle brackets. Tags such as and directly introduce content into the page. Other tags such as surround ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Device
A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run. Early smartphones were joined in the late 2000s by larger tablets. Input and output is usually via a touch-screen interface. Phones/tablets and personal digital assistants may provide much of the functionality of a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020. Overview Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater — currently, most mobile advertising is targeted at mobile phones, that came at an estimated g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location-based Service
A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games. LBS is critical to many businesses as well as government organizations to drive real insight from data tied to a specific location where activities take place. The spatial patterns that location-related data and services can provide is one of its most powerful and useful aspects where location is a common denominator in all of these ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Java Programming Language
Java is a high-level, class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible. It is a general-purpose programming language intended to let programmers ''write once, run anywhere'' ( WORA), meaning that compiled Java code can run on all platforms that support Java without the need to recompile. Java applications are typically compiled to bytecode that can run on any Java virtual machine (JVM) regardless of the underlying computer architecture. The syntax of Java is similar to C and C++, but has fewer low-level facilities than either of them. The Java runtime provides dynamic capabilities (such as reflection and runtime code modification) that are typically not available in traditional compiled languages. , Java was one of the most popular programming languages in use according to GitHub, particularly for client–server web applications, with a reported 9 million developers. Java was originally developed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
High-Speed Uplink Packet Access
High Speed Packet Access (HSPA) is an amalgamation of two mobile protocols—High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA)—that extends and improves the performance of existing 3G mobile telecommunication networks using the WCDMA protocols. A further-improved 3GPP standard called Evolved High Speed Packet Access (also known as HSPA+) was released late in 2008, with subsequent worldwide adoption beginning in 2010. The newer standard allows bit rates to reach as high as 337 Mbit/s in the downlink and 34 Mbit/s in the uplink; however, these speeds are rarely achieved in practice. Overview The first HSPA specifications supported increased peak data rates of up to 14 Mbit/s in the downlink and 5.76 Mbit/s in the uplink. They also reduced latency and provided up to five times more system capacity in the downlink and up to twice as much system capacity in the uplink compared with original WCDMA protocol. High Speed Down ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Handheld Device Markup Language
The Handheld Device Markup Language (HDML) is a markup language intended for display on handheld computers, information appliances, smartphones, etc.. It is similar to HTML, but for wireless and handheld devices with small displays, like PDA, mobile phones and so on. It was originally developed in about 1996 by Unwired Planet, the company that became Phone.com and then Openwave. HDML was submitted to W3C for standardization, but was not turned into a standard. Instead it became an important influence on the development and standardization of WML, which then replaced HDML in practice. Unlike WML, HDML has no support for scripts. See also *Wireless Application Protocol *List of document markup languages *Comparison of document markup languages The following tables compare general and technical information for a number of document markup languages. Please see the individual markup languages' articles for further information. General information Basic general information a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advanced Mobile Phone System
Advanced Mobile Phone System (AMPS) was an analog mobile phone system standard originally developed by Bell Labs and later modified in a cooperative effort between Bell Labs and Motorola. It was officially introduced in the Americas on October 13, 1983,Private Line and was deployed in many other countries too, including Israel in 1986, Australia in 1987, Singapore in 1988, and Pakistan in 1990. It was the primary analog mobile phone system in North America (and other locales) through the 1980s and into the 2000s. As of February 18, 2008, carriers in the United States were no longer required to support AMPS and companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Average Revenue Per User
Average revenue per user (ARPU), sometimes known as average revenue per unit, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers. The term is used by companies that offer subscription services to clients for example, telephone carriers, Internet service providers, and hosts. It is a measure of the revenue generated by one customer phone, pager, etc., per unit time, typically per year or month. In mobile telephony, ARPU includes not only the revenues billed to the customer each month for usage but also the revenue generated from incoming calls, payable within the regulatory interconnection regime. Digital media and social media companies, which often rely on advertising revenue generated by users with free accounts, pay particularly close attention to their ARPU. Variations in ARPU reflect changes in the companies' ability to generate revenue and heavily impact their stoc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Models
A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture. Context The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GUI Widget
A graphical widget (also graphical control element or control) in a graphical user interface is an element of interaction, such as a button or a scroll bar. Controls are software components that a computer user interacts with through direct manipulation to read or edit information about an application. User interface libraries such as Windows Presentation Foundation, Qt, GTK, and Cocoa, contain a collection of controls and the logic to render these. Each widget facilitates a specific type of user-computer interaction, and appears as a visible part of the application's GUI as defined by the theme and rendered by the rendering engine. The theme makes all widgets adhere to a unified aesthetic design and creates a sense of overall cohesion. Some widgets support interaction with the user, for example labels, buttons, and check boxes. Others act as containers that group the widgets added to them, for example windows, panels, and tabs. Structuring a user interface with widget to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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