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Omnisend
Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing. It is designed by the company Omnisend, established in 2014 under the name ''Soundest''. Omnisend is headquartered in London, United Kingdom. History Rytis Lauris and Justas Kriukas founded Soundest in 2014, which was rebranded to Omnisend in November 2017. In 2018, the company added SMS marketing features. In 2019, Omnisend became one of the top-five marketing apps on Shopify and was listed in G2's selection of the Top 50 Products for Marketers 2019. On 16 September 2020, Omnisend invested in Outfunnel, a startup specialising in integrating CRMs with automated emails. In 2020, the company opened a U.S. office. In 2021 and 2022, Omnisend was ranked 75 and 85 respectively in the ranking of Europe's fastest-growing companies. In 2023 Omnisend was included in 270 position. The following year, Omnisend became a Bronze winner in the 18th annual The Stevie Awards. In 2024, O ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SMS Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Marketing automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. A marketi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SMS Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopify
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. The Shopify platform offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools. The company reported that it had more than 1,700,000 businesses in approximately 175 countries using its platform as of May 2021. According to BuiltWith, 1.58 million websites run on the Shopify platform as of 2021. According to W3Techs, 4.4% of the top 10 million websites use Shopify. The total gross merchandise volume exceeded US$61 billion for calendar 2019. As of July 2022, Shopify is among the top 20 largest publicly traded Canadian companies by market capitalization. Total revenue for the full year 2021 was US$4.611 billion. History 2006: Founding Shopify was founded in 2006 by Tobias Lütke and Scott Lake after attempting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Relationship Management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WooCommerce
WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary). History WooCommerce was first developed by WordPress theme developer WooThemes, who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop that became WooCommerce. In January 2020, it was estimated that WooCommerce is used by around 3.9 million websites. In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce, was held in San Francisco, California. It attracted 300 attendees. In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software. In December 2020, WooC ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TechRadar
''TechRadar'' is an online publication owned by Future and focused on technology. It has editorial teams in the US, UK and Australia and provides news and reviews of tech products and gadgets. It was launched in 2007 and expanded to the US in January 2012, holding a splashy launch party at the club Tao in The Venetian Hotel during the CES show in 2013. It further expanded to Australia in October of 2012. It was the largest consumer technology, news and review site from the UK as of 2013. TechRadar also has licensed versions in Italy, Spain, Germany, France, Norway, Sweden, Denmark, Finland, the Netherlands and Belgium. The Indian and Middle East versions of the site closed in October 2022. It also has two spin-off sites, TechRadar Pro and TechRadar Gaming. ''TechRadar'' is owned by Future plc, the sixth-largest publisher in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
