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Office Business Applications
Office Business Applications (OBA) is a marketing term for software applications that use the Microsoft Office system (such as Outlook, Word, or Excel) as the user interface for an application. Background Users perform significant additional work outside of the formal processes of a line of business (LOB) system as they collaborate with other people via phone and email, obtain information from multiple sources in the form of documents and spreadsheets, and switch between online and offline modes for meetings and business trips. Applications and documents can be extended to add enterprise-specific features, and LOB systems can be integrated with Microsoft Office to make the LOB system more accessible. OBAs employ a composite application architecture and link the 2007 Microsoft Office System applications running on the desktop to custom and off-the-shelf Line of Business (LOB) applications running on remote servers. Typically this link happens via web services. For example, rat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Office
Microsoft Office, or simply Office, is the former name of a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set of productivity applications), the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, Object Linking and Embedding data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand. It contains a word processor (Word), a spreadsheet program (Excel) and a presentation program (PowerPoint), an email client (Outlook), a database management system (Access), and a desktop publishing app (Publisher). Office ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
