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Original Brand Manufacturer
An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a single company. Selling the product of the same company under its own brand just adds a virtual extrinsic value to the product. The term appears as a deduction from the terms OEM and ODM. The specific meaning of the term varies in different contexts. The continuously increasing importance attended to products with a brand signet on it led to the application of brands to otherwise anonymous products. Sharing of production between an anonymous producing company or manufacturer and selling through a brand owner without specific interest to produce the product by itself does not add any real value for the customer. The value of the product is seen raised with the branding by some added value in prestige and possibly some assurance of qualities relevant to the user. Hence the product may be sold in the market with or without the branding, however the brand owner tries to increase s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extrinsic Value
In moral philosophy, instrumental and intrinsic value are the distinction between what is a ''means to an end'' and what is as an ''end in itself''. Things are deemed to have instrumental value if they help one achieve a particular end; intrinsic values, by contrast, are understood to be desirable in and of themselves. A tool or appliance, such as a hammer or washing machine, has instrumental value because it helps you pound in a nail or cleans your clothes. Happiness and pleasure are typically considered to have intrinsic value insofar as asking ''why'' someone would want them makes little sense: they are desirable for their own sake irrespective of their possible instrumental value. The classic names ''instrumental'' and ''intrinsic'' were coined by sociologist Max Weber, who spent years studying good meanings people assigned to their actions and beliefs. The ''Oxford Handbook of Value Theory'' provide three modern definitions of intrinsic and instrumental value: # They are "th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Original Design Manufacturer
An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage in neither the detailed engineering work required to specify a product for manufacturing nor the organization and running of a factory. (The ODM products may be the brand owner's primary business or may be a supplement to another line of business, such as general retailing.) This is in contrast to using a contract manufacturer, where the contracting company would design the product and supply those specifications to the manufacturer. Original design manufacturers have grown in size in recent years and, , many have the scale to handle production in-house for the products that are branded by the buying firm. This model is especially used in international trade, where a local original design manufacturer is used to produce goods for a foreign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Production (economics)
Production is the process of combining various inputs, both material (such as metal, wood, glass, or plastics) and immaterial (such as plans, or knowledge) in order to create output. Ideally this output will be a good or service which has value and contributes to the utility of individuals. The area of economics that focuses on production is called production theory, and it is closely related to the consumption (or consumer) theory of economics. The production process and output directly result from productively utilising the original inputs (or factors of production). Known as primary producer goods or services, land, labour, and capital are deemed the three fundamental production factors. These primary inputs are not significantly altered in the output process, nor do they become a whole component in the product. Under classical economics, materials and energy are categorised as secondary factors as they are byproducts of land, labour and capital. Delving further, primary factor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competitive Advantage
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information. Overview The term ''competitive advantage'' refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumption (economics)
Consumption is the act of using resources to satisfy current needs and wants. It is seen in contrast to investing, which is spending for acquisition of ''future'' income. Consumption is a major concept in economics and is also studied in many other social sciences. Different schools of economists define consumption differently. According to mainstream economists, only the final purchase of newly produced goods and services by individuals for immediate use constitutes consumption, while other types of expenditure — in particular, fixed investment, intermediate consumption, and government spending — are placed in separate categories (see consumer choice). Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. the selection, adoption, use, disposal and recycling of goods and services). Economists are particularly interested in the relationship betwee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reason
Reason is the capacity of consciously applying logic by drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activities as philosophy, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans. Reason is sometimes referred to as rationality. Reasoning is associated with the acts of thinking and cognition, and involves the use of one's intellect. The field of logic studies the ways in which humans can use formal reasoning to produce logically valid arguments. Reasoning may be subdivided into forms of logical reasoning, such as: deductive reasoning, inductive reasoning, and abductive reasoning. Aristotle drew a distinction between logical discursive reasoning (reason proper), and intuitive reasoning, in which the reasoning process through intuition—however valid—may tend toward the personal and the subject ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Operations
Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales, sales support, or business operations. Categories The set of sales operations activities vary from company to company but often include these five categories:< Sales force enablement * Sales process development * Sales process adoption and compliance * Sales development * Sales training * Sales force communications management Business analytics * Sales metrics * Sales forecasting Sales administration * Proposal/contract development * Vendor selection and management * Planning process stewardship Attainment planning * Incentive sales compensation plan design * GTM strategy alignment with roles and components * Territory analysis and definition * Goal setting Sales operations mandate and design * Chief of staff to the sales organization * Stewardshi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item is a function of an item's perceived necessity, price, perceived quality, convenience, available alternatives, purchasers' disposable income and tastes, and many other options. Factors influencing demand Innumerable factors and circumstances affect a consumer's willingness or to buy a good. Some of the common factors are: The price of the commodity: The basic demand relationship is between potential prices of a good and the quantities that would be purchased at those prices. Generally, the relationship is negative, meaning that an increase in price will induce a decrease in the quantity demanded. This negative relationship is embodied in the downward slope of the consumer demand curve. The assumption of a negative relationship is reaso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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