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Online Video Analytics
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis) and optimizing viewing experience (quality of service analysis). Online video analytics differs from traditional television analytics because it can be measured using census-based methods instead of panel-based metrics. Every event that a viewer does while watching a video online can be captured and analyzed precisely. A research done on YouTube videos suggests that: the more information given by the title/description of a video, the less views it generate; the more intensive negative emotion of the title of the video, the more views it generate.{{Cite journal, last=Tafesse, first=Wondwesen, date=2020-07-03, title=YouTube marketing: how marketers' video optimization practices influence video views, url=https://www.emerald.com/insight/content/doi/10.1108/INTR-10-20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Encoding
In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compression reduces bits by identifying and eliminating statistical redundancy. No information is lost in lossless compression. Lossy compression reduces bits by removing unnecessary or less important information. Typically, a device that performs data compression is referred to as an encoder, and one that performs the reversal of the process (decompression) as a decoder. The process of reducing the size of a data file is often referred to as data compression. In the context of data transmission, it is called source coding; encoding done at the source of the data before it is stored or transmitted. Source coding should not be confused with channel coding, for error detection and correction or line coding, the means for mapping data onto a signal. Co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connection Speed
Connection may refer to: Mathematics *Connection (algebraic framework) *Connection (mathematics), a way of specifying a derivative of a geometrical object along a vector field on a manifold *Connection (affine bundle) * Connection (composite bundle) *Connection (fibred manifold) *Connection (principal bundle), gives the derivative of a section of a principal bundle *Connection (vector bundle), differentiates a section of a vector bundle along a vector field *Cartan connection, achieved by identifying tangent spaces with the tangent space of a certain model Klein geometry *Ehresmann connection, gives a manner for differentiating sections of a general fibre bundle *Electrical connection, allows the flow of electrons *Galois connection, a type of correspondence between two partially ordered sets *Affine connection, a geometric object on a smooth manifold which connects nearby tangent spaces *Levi-Civita connection, used in differential geometry and general relativity; differentiates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Network Speed
In computer networking, wire speed or wirespeed refers to the hypothetical peak physical layer net bit rate (useful information rate) of a Electrical cable, cable (consisting of fiber-optical wires or copper wires) combined with a certain digital communication device, interface, or port. For example, the wire speed of Fast Ethernet is 100 Mbit/s also known as the ''peak bitrate'', ''connection speed'', ''useful bit rate'', ''information rate'', or digital bandwidth capacity. The wire speed is the data transfer rate that a telecommunications standard provides at a reference point between the physical layer and the data link layer.AtlanticEncyclopaedia of Information Technology/ref> Related terms The wire speed should not be confused with the line bitrate, also known as ''gross bit rate'', ''raw bitrate'' or data signalling rate, which is 125 Mbit/s in fast Ethernet. In case there is a physical layer overhead, for example due to line coding or error-correcting codes, the line bitr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bitrate
In telecommunications and computing, bit rate (bitrate or as a variable ''R'') is the number of bits that are conveyed or processed per unit of time. The bit rate is expressed in the unit bit per second (symbol: bit/s), often in conjunction with an SI prefix such as kilo (1 kbit/s = 1,000 bit/s), mega (1 Mbit/s = 1,000 kbit/s), giga (1 Gbit/s = 1,000 Mbit/s) or tera (1 Tbit/s = 1,000 Gbit/s). The non-standard abbreviation bps is often used to replace the standard symbol bit/s, so that, for example, 1 Mbps is used to mean one million bits per second. In most computing and digital communication environments, one byte per second (symbol: B/s) corresponds to 8 bit/s. Prefixes When quantifying large or small bit rates, SI prefixes (also known as metric prefixes or decimal prefixes) are used, thus: Binary prefixes are sometimes used for bit rates. The International Standard ( IEC 80000-13) specifies different ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Video Platform
An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API). An example of an OVP is YouTube. The type of video content uploaded might be anything from shorts to full-length TV shows and movies. The video host stores the video on its server and offers users the ability to enable different types of embed codes or links that allow others to view the video content. The website, mainly used as the video hosting website, is usually called the video-sharing website. Purpose of video hosts (for users) * Save on bandwidth and hosting costs often eliminating costs entirely; * Creating a common place to share and view video content; * Making a user friendly experience, where uploading a video and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bulk Email Software
Bulk email software is software that is used to send emails in large quantities. Bulk email software usually refers to standalone software, while there are bulk email sending web-based services as well. Computer worm A computer worm is a standalone malware computer program that replicates itself in order to spread to other computers. It often uses a computer network to spread itself, relying on security failures on the target computer to access it. It wil ...s that spread themselves via email are an example of bulk email software, sometimes referred to as a ''mass mailer''. Such worms usually (but not necessarily) send spoofed "From" headers. Types of software Most bulk email software programs are hosted by third party companies who sell access to their system. Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the relia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This process ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Operating System
An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also include accounting software for cost allocation of processor time, mass storage, printing, and other resources. For hardware functions such as input and output and memory allocation, the operating system acts as an intermediary between programs and the computer hardware, although the application code is usually executed directly by the hardware and frequently makes system calls to an OS function or is interrupted by it. Operating systems are found on many devices that contain a computer from cellular phones and video game consoles to web servers and supercomputers. The dominant general-purpose personal computer operating system is Microsoft Windows with a market share of around 74.99%. macOS by Apple Inc. is in second place (14.84%), and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through Rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
