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Online Research Community
{{nofootnotes, date=April 2012 An online research community (part of Research 2.0) is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online. Both public and private online communities offer opportunities for research, but many brands are wary of sharing company information openly. Invitation-only, private online communities centred on a single brand or customer segment may be the solution. These private communities can also engage customer groups or target consumers who might be difficult to reach using traditional off-line methodologies. Consumers enjoy this new, more participative research approach and the interaction with other users re-introduces the social context often missing from other research approaches that conceive of the consumer as an isolated individual. Brands also benefit from online communities by having th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Network Service
A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktop computer, desktops and on laptops, on mobile devices such as tablet computers and smartphones. This may feature digital photo/video/sharing and diary entries online (blogging). Online community services are sometimes considered social-network services by developers and users, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are groups centered. Generally defined as "websites that facilitate the building of a network of contacts in order to exchange ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Research
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, folklore, educational r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Community Manager
An online community manager builds, grows and manages Online community, online communities, performing community management, often around a brand or cause. History The most recognized origin of the term (online) community manager is in the computer games industry with the advent of MMORPG (Massively Multiplayer Online Role-playing Games) in the mid 1990s. Roles have expanded to include a wide variety of responsibilities and skill-sets including social media management, marketing, product development, Public relations, PR, and customer support. Game community management often includes supporting open communications between the developer and player community. While the term "online community manager" may not have been used at the time, the role has also existed since online systems first began offering features and functions that allowed for community creation. These early efforts, in the form of Bulletin Board System, bulletin board systems, had leaders known as system operators or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Deliberation
Online deliberation is a broad term used to describe many forms of non-institutional, institutional and experimental online discussions.Bächtiger, A., Dryzek, John S., Mansbridge, Jane J., & Warren, Mark. (2018). The Oxford handbook of deliberative democracy (First ed., Oxford handbooks online). Oxford: Oxford University Press. The term also describes the emerging field of practice and research related to the design, implementation and study of deliberative processes that rely on the use of electronic information and communications technologies (ICT). Although the Internet and social media have fostered discursive participation and deliberation online through computer-mediated communication, the academic study of online deliberation started in the early 2000s. Effective support for online deliberation A range of studies have suggested that group size, volume of communication, interactivity between participants, message characteristics, and social media characteristics can impact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Mediated Research
Internet-mediated research (IMR) is the research conducted through the medium of the Internet. In the medical field, it pertains to the practice of gathering medical, biomedical or health related research data via the internet directly from research subjects. The subject, uses a web browser to view and respond to questionnaires that are included in an approved medical research protocol. Other fields such as geography also use IMR as a research tool. The primary Internet-mediated research is classified into three main types: online questionnaires, virtual interviews, and virtual ethnographies. There is also the case of secondary Internet research, which involves the use of the Internet in the location of secondary information sources such as journal databases, newspapers, and digital archives, among others. Some sources, however, exclude this type in their conceptualization of IMR. In a traditional medical research study, the principal investigator, Research Coordinator, or other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web 2
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004. Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to vie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible. Forums have a specific set of jargon associated with them; example: a single conversation is called a " thread", or ''topic''. A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread and can be replied to by as many people as so wish. Depending on the forum's settings, users can be anonymous or have to register with the forum and then subsequently log in to post messages. On most forums, users do not have to l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Of Practice
A community of practice (CoP) is a group of people who "share a concern or a passion for something they do and learn how to do it better as they interact regularly". The concept was first proposed by cognitive anthropologist Jean Lave and educational theorist Etienne Wenger in their 1991 book ''Situated Learning'' . Wenger then significantly expanded on the concept in his 1998 book ''Communities of Practice'' . A CoP can evolve naturally because of the members' common interest in a particular domain or area, or it can be created deliberately with the goal of gaining knowledge related to a specific field. It is through the process of sharing information and experiences with the group that members learn from each other, and have an opportunity to develop personally and professionally . CoPs can exist in physical settings, for example, a lunchroom at work, a field setting, a factory floor, or elsewhere in the environment, but members of CoPs do not have to be co-located. They form ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
