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Not Sold In Stores
Not sold in stores or not available in stores, also known as "TV only", is a marketing strategy whereby goods are heavily advertised on television or online and purchased directly from the supplier or manufacturer. The order is usually placed through a 1-800 number call center and the payment by credit card (formerly C.O.D). The selling point of this approach is that the item is too "cutting edge" for a store. Conversely, the "not sold in stores" label can be interpreted to be a detriment, if one takes it to mean that no established retailers are willing to give their imprimatur to the merchandise. In the last ten years, products "not sold in stores" have expanded from advertising on television almost exclusively to advertising on the Internet. Selling on the Internet also has reduced both the transaction costs of the selling through the automation of check-out and payment (no more paid phone operators) and the cost of the products themselves due to exemption from sales taxes. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1-800
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefix similar to an area code. The specific service access varies by country. History The features of toll-free services have evolved as telephone networks have evolved from electro-mechanical call switching to computerized stored program controlled networks. Originally, a call billed to the called party had to be placed through a telephone company operator as a collect call, often long-distance. The operator had to secure acceptance of the charges at the remote number, or even transfer that decision to a long-distance operator, before manually completing the call. Some large businesses and government offices received large numbers of collect calls, which proved time-consuming for operators and the callers. Manual toll-free systems Prior ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Credit Card
A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the other agreed charges). The card issuer (usually a bank or credit union) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance. There are two credit card groups: consumer credit cards and business credit cards. Most cards are plastic, but some are metal cards (stainless steel, gold, palladium, titanium), and a few gemstone-encrusted metal cards. A regular credit card is different from a charge card, which requires the balance to be repaid in full each month or at the end of each statement cycle. In contrast, credit cards allow the consumers to build a continuing balance of debt, subject to interest being charged. A credit car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Collect On Delivery
Cash on delivery (COD), sometimes called collect on delivery or cash on demand, is the sale of goods by mail order where payment is made on delivery rather than in advance. If the goods are not paid for, they are returned to the retailer. Originally, the term applied only to payment by cash but as other forms of payment have become more common, the word "cash" has sometimes been replaced with the word "collect" to include transactions by checks, money orders, credit cards or debit cards. Advantages and disadvantages for retailers The advantages of COD for online or mail order retailers are: *The customer does not need to own a credit card to purchase *Impulse purchases may increase as payment is not due at the time of ordering *The credibility of retailers may be increased because the consumer only has to pay when the item is delivered The disadvantages of COD for online or mail order retailers are: *Orders might be returned as buyers are less committed to the purchase than if ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transaction Cost
In economics and related disciplines, a transaction cost is a cost in making any economic trade when participating in a market. Oliver E. Williamson defines transaction costs as the costs of running an economic system of companies, and unlike production costs, decision-makers determine strategies of companies by measuring transaction costs and production costs. Transaction costs are the total costs of making a transaction, including the cost of planning, deciding, changing plans, resolving disputes, and after-sales. Therefore, the transaction cost is one of the most significant factors in business operation and management. Oliver E. Williamson's ''Transaction Cost Economics'' popularized the concept of transaction costs. Douglass C. North argues that institutions, understood as the set of rules in a society, are key in the determination of transaction costs. In this sense, institutions that facilitate low transaction costs, boost economic growth.North, Douglass C. 1992. “Transa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Tax
A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a governing body directly by a consumer, it is usually called a use tax. Often laws provide for the exemption of certain goods or services from sales and use tax, such as food, education, and medicines. A value-added tax (VAT) collected on goods and services is related to a sales tax. See Comparison with sales tax for key differences. Types Conventional or retail sales tax is levied on the sale of a good to its final end-user and is charged every time that item is sold retail. Sales to businesses that later resell the goods are not charged the tax. A purchaser who is not an end-user is usually issued a "resale certificate" by the taxing authority and required to provide the certificate (or its ID number) to a seller at the point of purchase, al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource shari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
As Seen On TV
As seen on TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of ''TV Guide'' magazine. Prominent marketers of ''As seen on TV'' products include As Seen on TV, Inc., Time-Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick-and-mortar and online stores that specifically sell ''As seen on TV'' products. In 1996, "As seen on TV" then moved on to retail, according to A. J. K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand-new
In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs. Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products. See also * As seen on TV * Not sold in stores Not sold in stores or not available in stores, also known as "TV only", is a marketing strategy whereby goods are heavily advertised on television or online and purchased directly from the supplier or manufacturer. The order is usually placed thr ... ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
