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NoitulovE
''noitulovE'' ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005. ''noitulovE'' is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peter Raeburn
Peter Raeburn is a British composer, music producer and songwriter. He has won over 70 awards across the various mediums in which he has worked. As a composer, Raeburn has written the score for a variety of feature films including '' The Dry'' (dir. Robert Connelly) starring Eric Bana for Made Up Stories, ''Photograph'' (dir. Ritesh Batra) released by Amazon, '' Things Heard & Seen'' (dir. Shari Springer Berman and Robert Pulcini ) for Netflix starring Amanda Seyfried, Samuel Goldwyn's ''Nancy'' (dir. Christina Choe) starring Andrea Risebrough & Steve Buscemi, A24's '' Woodshock'' (dir. Kate & Laura Mulleavy) starring Kirsten Dunst, Danny Huston’s directorial debut feature '' The Last Photograph'', and the film by director Joshua Leonard; '' The Lie''. He also composed the music for Raoul Martinez and Joshua Van Praag's documentary feature, ''Creating Freedom: Lottery of Birth'', which was nominated for Best Documentary at Raindance Film Festival. His music featur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Frame
In filmmaking, video production, animation, and related fields, a frame is one of the many ''still images'' which compose the complete ''moving picture''. The term is derived from the historical development of film stock, in which the sequentially recorded single images look like a framed picture when examined individually. The term may also be used more generally as a noun or verb to refer to the edges of the image as seen in a camera viewfinder or projected on a screen. Thus, the camera operator can be said to keep a car in frame by panning with it as it speeds past. Overview When the moving picture is displayed, each frame is flashed on a screen for a short time (nowadays, usually 1/24, 1/25 or 1/30 of a second) and then immediately replaced by the next one. Persistence of vision blends the frames together, producing the illusion of a moving image. The frame is also sometimes used as a unit of time, so that a momentary event might be said to last six frames, the actual dur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fridge (Guinness)
''Fridge'' is a 2006 television and print advertising campaign launched by Diageo to promote canned Guinness-brand stout in the United Kingdom. The campaign was handled by advertising agency Abbott Mead Vickers BBDO. The television piece was directed by J J Keith, and shot in the Czech Republic. The television ad is a thirty-second comedic spot aimed at men in their twenties and thirties, revolving around the idea of a miniature bartender who lives in a refrigerator, serving drinks to purchasers of cans of Guinness stout. The idea behind the ad was to promote the cans as being just as high quality as Guinness draught beer, which was traditionally the focus of Guinness advertising and marketing. The ad is the sixth in the " Good things come to those who wait" campaign, following on from the hugely successful ''noitulovE'' campaign in 2005. The fish behind the bar is a nod to another previous campaign ('' Fish Bicycle''). It was followed itself by ''Hands'' later in 2006. Extern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue from interest, royalties, or other fees A fee is the price one pays as remuneration for rights or services. Fees usually allow for overhead (business), overhead, wages, costs, and Profit (accounting), markup. Traditionally, professionals in the United Kingdom (and previously the Repu .... This definition is based on International Accounting Standard, IAS 18. "Revenue" may refer to income in general, or it may refer to the amount, in a monetary unit, earned during a period of time, as in "Last year, Company X had revenue of $42 million". Profit (accounting), Profits or net income generally imply total revenue minus total expenses in a given period. In accountancy, accounting, in the balance statement, revenue is a subsection of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Good Things Come To Those Who Wait (Guinness)
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996.Archer, Katy; The Art of Advertising' (interview with Matt Doman and Ian Heartfield), Channel 4, 16 January 2006. Retrieved 21 October 2007. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish " Guinness Time" television and cinema spots of the early 1990s. The first piece of the "Good Things..." campaign to be launched was the sixty-second '' Swimblack'' telev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Television
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channelsTaking the base Sky EPG TV Channels. A breakdown is impossible due to a) the number of platforms, b) duplication of services, c) regional services, d) part time operations, and e) audio. For the Sky platform alone, there are basically 485 TV channels, additionally 57 "timeshifted versions", 36 HDTV versions, 42 regional TV options, 81 audio channels, and 5 promotion channels as of mid-2010 for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed. There are 27,000 hours of domestic content produced a year, at a cost of £2.6 billion.Taki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framestore CFC
Framestore is a British animation, visual effects company and creative studio based on Chancery Lane in London. Formed in 1986, it acquired (and subsequently merged with) the Computer Film Company in 1997. It works on feature films and television, commercials and immersive projects including VR experiences, digital signage and theme park attractions. Framestore employs about 2500 staff — 1000 in London, and 1500 spread across offices in Chicago, New York, Los Angeles, Montreal, Vancouver, Mumbai and Beijing. In its current incarnation, Framestore delivers images for feature films, television drama, advertising, console and online games, internet and mobile phone applications, and is Europe's largest post-production house. History Foundation Framestore was founded in 1986 by husband and (then) wife William Sargent and Sharon Reed, together with three friends. Tim Webber joined Framestore in 1988 and led the company's push into digital film and television, developing Framest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-production
Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The first part of the post-production process is the traditional non-linear (analog) film editing at the outset of post-production has mostly been replaced by digital or video editing software that operates as a non-linear editing (NLE) system. The advantage of being able to have this non-linear capacity is in the flexibility for editing scenes out of order, making creative changes at will, carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the picture editing is said to be "locked." At this point begins the turnover process, where the picture is prepared for lab and color finishing and the sound is "spotted" and turnover to the composer and sound de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public House
A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and was used to differentiate private houses from those which were, quite literally, open to the public as "alehouses", "taverns" and "inns". By Georgian times, the term had become common parlance, although taverns, as a distinct establishment, had largely ceased to exist by the beginning of the 19th century. Today, there is no strict definition, but CAMRA states a pub has four characteristics:GLA Economics, Closing time: London's public houses, 2017 # is open to the public without membership or residency # serves draught beer or cider without requiring food be consumed # has at least one indoor area not laid out for meals # allows drinks to be bought at a bar (i.e., not only table service) The history of pubs can be traced to Roman taverns in B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mudskipper
Mudskippers are any of the 23 extant species of amphibious fish from the subfamily Oxudercinae of the goby family Oxudercidae. They are known for their unusual body shapes, preferences for semiaquatic habitats, limited terrestrial locomotion and jumping, and the ability to survive prolonged periods of time both in and out of water. Mudskippers can grow up to long, and most are a brownish green colour that range anywhere from dark to light. During mating seasons, the males will also develop brightly coloured spots in order to attract females, which can be red, green or blue. Unlike other fish, the mudskipper's eyes protrude from the top of its flat head. Their most noticeable feature however is their side pectoral fins that are located more forward and under their elongated body. These fins are jointed and function similarly to limbs, which allow the mudskipper to crawl from place to place. Although having the typical body form of any other gobiid fish, these front fins allow the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
