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News Outdoor Group
News Outdoor Group was at the largest outdoor advertising company in Eastern Europe, a subsidiary of News Corp. NewsCorp entered the OOH advertising market in 1999 and NOG has since become the leading emerging market OOH advertising company in the world. NOG has more than 4,500 employees and operates approximately 60,000 advertising displays in more than 300 cities spread across 13 time zones. Its biggest city - and company headquarters - was Moscow, Russia. The company continually expanded operations throughout Eastern and Central European countries including Bulgaria, Czech Republic, Romania and Ukraine. The company's main advertising products include billboards, illuminated panels, benches, bus shelters, Unique boards, Airport transit advertising, and In-store POS (shopping mall, supermarket) displays. News Outdoor is selling off its divisions. News Outdoor Bulgaria was sold to Novacorp, News Outdoor Ukraine was sold to an undisclosed buyer, and News Outdoor Russia and News Out ...
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Outdoor Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ...
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Eastern Europe
Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russia, which spans roughly 40% of the continent's landmass while accounting for approximately 15% of its total population."The Balkans"
, ''Global Perspectives: A Remote Sensing and World Issues Site''. Wheeling Jesuit University/Center for Educational Technologies, 1999–2002.
It represents a significant part of Culture of Europe, European culture; the main socio-cultural characteristics of Eastern Europe have historically been defined by the traditions of Slavs and Greeks, as well as by the influence of Eastern Christianity as it developed through t ...
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News Corp
News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed on June 28, 2013, following a Corporate spin-off, spin-off of the media outlets of the original News Corp as 21st Century Fox. Operating across digital real estate information, news media, book publishing, and cable television, News Corp's notable assets include Dow Jones & Company (publisher of ''The Wall Street Journal''), News UK (publisher of ''The Sun (United Kingdom), The Sun'' and ''The Times''), News Corp Australia, REA Group (operator of realestate.com.au), Realtor.com, and book publisher HarperCollins. It is one of two companies that succeeded the original News Corporation, alongside 21st Century Fox—which consisted of broadcasting and media properties such as Fox Entertainment Group. The spin-out was structured so that 21st C ...
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Moscow, Russia
Moscow ( , American English, US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia. The city stands on the Moskva (river), Moskva River in Central Russia, with a population estimated at 13.0 million residents within the city limits, over 17 million residents in the urban area, and over 21.5 million residents in the Moscow metropolitan area, metropolitan area. The city covers an area of , while the urban area covers , and the metropolitan area covers over . Moscow is among the List of largest cities, world's largest cities; being the List of European cities by population within city limits, most populous city entirely in Europe, the largest List of urban areas in Europe, urban and List of metropolitan areas in Europe, metropolitan area in Europe, and the largest city by land area on the European continent. First documented in 1147, Moscow gre ...
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Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedonia to the west, Greece and Turkey to the south, and the Black Sea to the east. Bulgaria covers a territory of , and is the sixteenth-largest country in Europe. Sofia is the nation's capital and largest city; other major cities are Plovdiv, Varna and Burgas. One of the earliest societies in the lands of modern-day Bulgaria was the Neolithic Karanovo culture, which dates back to 6,500 BC. In the 6th to 3rd century BC the region was a battleground for ancient Thracians, Persians, Celts and Macedonians; stability came when the Roman Empire conquered the region in AD 45. After the Roman state splintered, tribal invasions in the region resumed. Around the 6th century, these territories were settled by the early Slavs. The Bulgars, led by Asp ...
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Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The Czech Republic has a hilly landscape that covers an area of with a mostly temperate continental and oceanic climate. The capital and largest city is Prague; other major cities and urban areas include Brno, Ostrava, Plzeň and Liberec. The Duchy of Bohemia was founded in the late 9th century under Great Moravia. It was formally recognized as an Imperial State of the Holy Roman Empire in 1002 and became a kingdom in 1198. Following the Battle of Mohács in 1526, the whole Crown of Bohemia was gradually integrated into the Habsburg monarchy. The Protestant Bohemian Revolt led to the Thirty Years' War. After the Battle of White Mountain, the Habsburgs consolidated their rule. With the dissolution of the Holy Empire in 1806, the Cro ...
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Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and the Black Sea to the southeast. It has a predominantly Temperate climate, temperate-continental climate, and an area of , with a population of around 19 million. Romania is the List of European countries by area, twelfth-largest country in Europe and the List of European Union member states by population, sixth-most populous member state of the European Union. Its capital and largest city is Bucharest, followed by Iași, Cluj-Napoca, Timișoara, Constanța, Craiova, Brașov, and Galați. The Danube, Europe's second-longest river, rises in Germany's Black Forest and flows in a southeasterly direction for , before emptying into Romania's Danube Delta. The Carpathian Mountains, which cross Roma ...
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Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian invasion, it was the eighth-most populous country in Europe, with a population of around 41 million people. It is also bordered by Belarus to the north; by Poland, Slovakia, and Hungary to the west; and by Romania and Moldova to the southwest; with a coastline along the Black Sea and the Sea of Azov to the south and southeast. Kyiv is the nation's capital and largest city. Ukraine's state language is Ukrainian; Russian is also widely spoken, especially in the east and south. During the Middle Ages, Ukraine was the site of early Slavic expansion and the area later became a key centre of East Slavic culture under the state of Kievan Rus', which emerged in the 9th century. The state eventually disintegrated into rival regional po ...
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Billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ...
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Bus Shelter
A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for charter purposes, or through private ownership. Although the average bus carries between 30 and 100 passengers, some buses have a capacity of up to 300 passengers. The most common type is the single-deck rigid bus, with double-decker and articulated buses carrying larger loads, and midibuses and minibuses carrying smaller loads. Coaches are used for longer-distance services. Many types of buses, such as city transit buses and inter-city coaches, charge a fare. Other types, such as elementary or secondary school buses or shuttle buses within a post-secondary education campus, are free. In many jurisdictions, bus drivers require a special large vehicle licence above and beyond a regular driving licence. Buses may be used for scheduled bus ...
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Point Of Sale
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but can also be dispensed with or sent electronically. To calculate the amount owed by a customer, the merchant may use various devices such as weighing scales, barcode scanners, and cash registers (or the more advanced "POS cash registers", which are sometimes also called "POS systems"). To make a payment, payment terminals, touch screens, and other hardware and software options are available. ...
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VTB Capital
VTB Capital (russian: ВТБ Капитал) is a Russian investment bank. It is one of the three strategic business arms of VTB Group, along with the corporate and retail businesses. VTB Capital has been ranked among the top investment banks in Russia, the CIS and Central and Eastern Europe regions according to industry league tables, including Bloomberg, Thomson Reuters and Dealogic. In 2013, the Dealogic league tables ranked VTB Capital among the top investment banks in terms of deal volumes for M&A, Debt and Equity Capital Markets across the Central and Eastern Europe (CEE), Russia and CIS regions. History Created in 2008, the business is headquartered in Moscow with offices in London, Singapore, Dubai, Hong Kong, New York City, Vienna, Sofia and Kyiv. To establish VTB Capital, numerous bankers from Deutsche Bank's Moscow office were hired. In 2015 VTB Capital ranked first in Dealogic's FY 2015 league tables in the Debt and Equity capital markets bookrunners and M&A Adviso ...
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