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New Wave (design)
In design, New Wave or Swiss Punk Typography refers to an approach to typography that defies strict grid-based arrangement conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at non-right angles. Description New Wave design was influenced by Punk and postmodern language theory. But there is a debate as to whether New Wave is a break or a natural progression of the Swiss Style. Sans-serif font still predominates, but the New Wave differs from its predecessor by stretching the limits of legibility. The break from the grid structure meant that type could be set center, ragged left, ragged right, or chaotic. The artistic freedom produced common forms such as the bold stairstep. The text hierarchy also strayed from the top down approach of the International Style. Text became textured with the development of transparent film and the increase in collage in graphic design. Further breakdown of minimalist aesthetic is seen in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Punk Subculture
The punk subculture includes a diverse and widely known array of ideologies, fashion, and other forms of expression, visual art, dance, literature, and film. Largely characterised by anti-establishment views, the promotion of individual freedom, and the DIY ethics, the culture originated from punk rock. The punk ethos is primarily made up of beliefs such as non-conformity, anti-authoritarianism, anti-corporatism, a do-it-yourself ethic, anti-consumerist, anti-corporate greed, direct action, and not "selling out". There is a wide range of punk fashion, including T-shirts, leather jackets, Dr. Martens boots, hairstyles such as brightly coloured hair and spiked mohawks, cosmetics, tattoos, jewellery, and body modification. Women in the hardcore scene typically wore masculine clothing. Punk aesthetics determine the type of art punks enjoy, which typically has underground, minimalist, iconoclastic, and satirical sensibilities. Punk has generated a considerable amount of poetry a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wolfgang Weingart
Wolfgang Weingart (6 February 1941 – 12 July 2021) was an internationally known graphic designer and typographer. His work was categorized as Swiss typography and he was credited as "the father" of New Wave or Swiss Punk typography. Childhood Weingart was born near the Swiss border of Germany, in the Salem Valley, in 1941. He lived near Lake Constance for about thirteen years and spent his childhood in Germany, moving to Lisbon in 1954 with his family. Education In April 1958 he returned to Germany and began his studies at the Merz Academy in Stuttgart, where he attended a two-year program in applied graphic arts. He learned typesetting, linocut and woodblock printing. Weingart then completed a three-year typesetting apprenticeship in hot metal hand composition at Ruwe Printing. There he was introduced to the company’s consulting designer, Karl-August Hanke, who became his mentor and encouraged him to study in Switzerland. Teaching and work Weingart met Emil Ruder an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schule Für Gestaltung Basel
The Schule für Gestaltung Basel (Basel School of Design), located at the Allgemeine Gewerbeschule in Basel Switzerland, and its students have influenced the international graphic design community since it opened in 1968. Its tradition is shaped by graphic design pioneers Armin Hofmann, Emil Ruder, and Wolfgang Weingart. The name of the school represents an educational approach which perpetuates their ideas: to lay a strong and broad foundation for the major design disciplines. The ''Weiterbildungsklasse für Grafik (Advanced Class for Graphic Design)'' ran from 1968–1999 to address the growing interest of many trained designers who were searching for a means to deepen or extend their knowledge or skills, this international postgraduate program for graphic design was conceived. The program offered an intensive study of basic design principles and a broad horizon in form-related design processes. For thirty years, students from all over the world attended the program and it becam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postmodernism
Postmodernism is an intellectual stance or Rhetorical modes, mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by philosophical skepticism, skepticism toward the "meta-narrative, grand narratives" of modernism, opposition to epistemological, epistemic certainty or stability of meaning (semiotics), meaning, and emphasis on ideology as a means of maintaining political power. Claims to objective fact are dismissed as naïve realism, with attention drawn to the instrumental conditionality, conditional nature of knowledge claims within particular historical, political, and cultural discourses. The postmodern outlook is characterized by self-reference, self-referentiality, epistemological relativism, moral relativism, pluralism (philosophy), pluralism, irony, irreverence, and eclecticism; it rejects the "universal validity" of binary oppositions, stable identity (philosophy), identity, hierar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanness, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this da ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Modernism
Modernism is both a philosophy, philosophical and arts movement that arose from broad transformations in Western world, Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, and social organization which reflected the newly emerging industrial society, industrial world, including features such as urbanization, architecture, new technologies, and war. Artists attempted to depart from traditional forms of art, which they considered outdated or obsolete. The poet Ezra Pound's 1934 injunction to "Make it New" was the touchstone of the movement's approach. Modernist innovations included abstract art, the stream-of-consciousness novel, montage (filmmaking), montage cinema, atonal and twelve-tone music, divisionist painting and modern architecture. Modernism explicitly rejected the ideology of Realism (arts), realism and made use of the works of the past by the employment of reprise, incorpor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
April Greiman
April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism. Greiman finds the title ''graphic designer'' too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and searching in their design approach. Her style includes typelayering, where groups of letterforms are sandwiche ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dan Friedman (graphic Designer)
Dan Friedman (1945– July 6, 1995) was an American educator, graphic and furniture designer. He was a major contributor to the postmodern and new wave typography movements. Early life and education In 1945, Dan Friedman was born in Cleveland, Ohio. He graduated from the Carnegie Institute of Technology. After that, he studied at the Ulm School of Design. There, he studied graphic design. He also studied at Schule für Gestaltung Basel. There, he studied under Wolfgang Weingart and Armin Hofmann. In 1969 he moved back to the United States. Career Upon returning to America, Friedman was senior designer at Anspach Grossman Portugal, from 1975 to 1977. For three years, from 1970–73, he taught at Yale University. From 1972-1975, he was the chairman of the board for the design department at State University of New York at Purchase. Friedman designed posters, letterheads, logos, and more, while working for Pentagram, from 1979 until 1984. Clients included Citibank and Williwear. H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Graves
Michael Graves (July 9, 1934 – March 12, 2015) was an American architect, designer, and educator, as well as principal of Michael Graves and Associates and Michael Graves Design Group. He was a member of The New York Five and the Memphis Group – and a professor of architecture at Princeton University for nearly forty years. Following his own partial paralysis in 2003, Graves became an internationally recognized advocate of health care design. Graves' global portfolio of architectural work ranged from the Ministry of Culture in The Hague, a post office for Celebration, Florida, a prominent expansion of the Denver Public Library to numerous commissions for Disney – as well as the scaffolding design for the 2000 Washington Monument restoration. He was recognized as a major influence on architectural movements including New Urbanism, New Classicism and particularly Postmodernism — his buildings in the latter style including the noted Portland Building in Orego ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cranbrook Educational Community
The Cranbrook Educational Community is an education, research, and public museum complex in Bloomfield Hills, Michigan. This National Historic Landmark was founded in the early 20th century by newspaper mogul George Gough Booth. It consists of Cranbrook Schools, Cranbrook Academy of Art, Cranbrook Art Museum, Cranbrook Institute of Science, and Cranbrook House and Gardens. The founders also built Christ Church Cranbrook as a focal point in order to serve the educational complex. However, the church is a separate entity under the Episcopal Diocese of Michigan. The sprawling campus began as a farm, purchased in 1904. The organization takes its name from Cranbrook, England, the birthplace of the founder's father. Cranbrook is renowned for its architecture in the Arts and Crafts and Art Deco styles. The chief architect was Eliel Saarinen while Albert Kahn was responsible for the Booth mansion. Sculptors Carl Milles and Marshall Fredericks also spent many years in residence at Cra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
