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Net Applications
Net Applications is a web analytics firm. The company is commonly known in the web browser development and technology news communities for its global market share statistics. History Since 1999, Net Applications is a source of applications for webmasters and eMarketers. Headquartered in Aliso Viejo, California, Net Applications distributes its services through over 7,000 partners and affiliates. Criticism While the statistics released by the company routinely place operating systems sold by Microsoft (Windows) and Apple (Mac OS X) with a high market share in the desktop computer category (through 2013), Vincent Vizzaccaro (EVP – Marketing and Strategic Alliances, Net Applications, 2002–present) has stated that Microsoft and Apple are among the company's clients. The company has also admitted that their statistics are skewed. See also *Usage share of web browsers *Usage share of operating systems *Web browser *Market share *Browser wars A browser war is competition for ...
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Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ...
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Mac OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac (computer), Mac computers. Within the market of desktop and laptop computers it is the Usage share of operating systems#Desktop and laptop computers, second most widely used desktop OS, after Microsoft Windows and ahead of ChromeOS. macOS succeeded the classic Mac OS, a Mac operating system with nine releases from 1984 to 1999. During this time, Apple cofounder Steve Jobs had left Apple and started another company, NeXT Computer, NeXT, developing the NeXTSTEP platform that would later be acquired by Apple to form the basis of macOS. The first desktop version, Mac OS X 10.0, was released in March 2001, with its first update, 10.1, arriving later that year. All releases from Mac OS X Leopard, Mac OS X 10.5 Leopard and after are UNIX 03 certified, with an exception for OS X Lion, OS X 10. ...
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Online Companies Of The United States
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ...
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Internet Properties Established In 1999
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. The ...
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Browser Wars
A browser war is competition for dominance in the usage share of web browsers. The "first browser war," (1995-2001) pitted Microsoft's Internet Explorer against Netscape's Navigator. Browser wars continued with the decline of Internet Explorer's market share and the popularity of other browsers including Firefox, Google Chrome (and other Chromium-based browsers), Safari, Microsoft Edge and Opera. With the introduction of HTML5 and CSS 3, a new generation of browser war began, this time adding extensive client-side scripting to the World Wide Web, as well as the more widespread use of smartphones and other mobile devices for browsing the web. These newcomers have ensured that browser battles continue among enthusiasts, while the average web user is less affected. Background Tim Berners-Lee along with his colleagues at CERN started the development of World Wide Web, an Internet-based hypertext system, in the year 1989. This further led to creation of HyperText Transfer Protoco ...
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Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ...
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Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This process ...
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Usage Share Of Operating Systems
The usage share of operating systems is the percentage of computing devices that run each operating system (OS) at any particular time. All such figures are necessarily estimates because data about operating system share is difficult to obtain. There are few reliable primary sources and no agreed methodologies for its collection. Operating systems are used in numerous device types, from embedded devices without a screen through to supercomputers. Most device types that people interact with access the web, so using web access statistics helps compare the usage share of operating systems across most device types, and also the usage share of operating systems used for the same types. , Android, an operating system using the Linux kernel, is the world's most-used operating system when judged by web use. It has 42% of the global market, followed by Windows with 30%, Apple iOS with 18%, macOS with 6%, then (desktop) Linux at 1.0% also using the Linux kernel. These numbers do not i ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This process ...
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Windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for servers, and Windows IoT for embedded systems. Defunct Windows families include Windows 9x, Windows Mobile, and Windows Phone. The first version of Windows was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). Windows is the most popular desktop operating system in the world, with 75% market share , according to StatCounter. However, Windows is not the most used operating system when including both mobile and desktop OSes, due to Android's massive growth. , the most recent version of Windows is Windows 11 for consumer PCs and tablets, Windows 11 Enterprise for corporations, and Windows Server 2022 for servers. Genealogy By marketing ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ...
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