Nelson's Encyclopaedia
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Nelson's Encyclopaedia
''Nelson's Perpetual Loose Leaf Encyclopaedia: An International Work of Reference'' was an encyclopedia originally published in twelve volumes by Thomas Nelson and Sons starting with Volume 1 in 1906 through to Volume 12 in 1907. It was published in loose leaf format; subscribers received updates every six months.advertisement, ''Popular Science Monthly'', January 1930p. 9/ref> Its editor-in-chief was John H. Finley. It ceased publication in approximately 1934. A contemporary review in ''The New York Times'' read: ... the book that literally never does grow old, that has a concise, authoritative statement on the memorable event of yesterday as well as on the event that occurred thousands of years ago; the book that is never finished, and that nevertheless has the latest word on pretty much any subject regarding which immediate information is desired, seems very much like the wild and insubstantial dream of some overworked press agent, were it not that the thing has actually bee ...
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Ad For Nelson's Loose-Leaf Encyclopedia
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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