Narrative Consumption
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Narrative Consumption
Narrative consumption is a media theory created by the Japanese critic Eiji Ōtsuka in his 1989 book ''A Theory of Narrative Consumption'' (''Monogatari shōhiron''). Ōtsuka developed the theory while working as an editor for Kadokawa. Narrative consumption was a large influence on Hiroki Azuma's theory of ''otaku'' and database consumption. Overview Narrative consumption involves the relationship between "grand narratives" or "worldviews" and "small narratives" or "variations". The concept of worldview or world (''sekai''), which comes from anime production and kabuki tradition, refers to the entire world or setting of a work of fiction. Each individual story told within that universe (such as an episode or even a season of television) is a small narrative, or a variation of the worldview. In his book, Ōtsuka examines the way children consumed Bikkuriman Chocolates, which came with stickers featuring a character. The stickers were the primary commodity: children would throw th ...
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Eiji Ōtsuka
is a Japanese social critic, folklorist, media theorist, and novelist. He is currently a professor at International Research Center for Japanese Studies, Kyoto. He graduated from University of Tsukuba with a degree in anthropology, women's folklore, human sacrifice and post-war manga. In addition to his work with manga he is a critic, essayist, and author of several successful non-fiction books on Japanese popular and otaku subcultures. He has written the ''Multiple Personality Detective Psycho'' and ''The Kurosagi Corpse Delivery Service'' manga series. One of his first animation script works was ''Mahō no Rouge Lipstick'', an adult lolicon OVA. Ōtsuka was the editor for the bishōjo lolicon manga series ''Petit Apple Pie''. In the 1980s, Otsuka was editor-in-chief of ''Manga Burikko'', a leading manga magazine where he pioneered research on otaku subcultures in modern Japan. He has published a host of books and articles about the manga industry. In July 2007, he received a ...
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Kadokawa Shoten
, formerly , is a Japanese publisher and division of Kadokawa Future Publishing based in Tokyo, Japan. It became an internal division of Kadokawa Corporation on October 1, 2013. Kadokawa publishes manga, light novels, manga anthology magazines such as ''Monthly Asuka'' and '' Monthly Shōnen Ace'', and entertainment magazines such as ''Newtype''. Since its founding, Kadokawa has expanded into the multimedia sector, namely in video games (as Kadokawa Games) and in live-action and animated films (as Kadokawa Pictures). History Kadokawa Shoten was established on November 10, 1945, by Genyoshi Kadokawa. The company's first publication imprint, Kadokawa Bunko, was published in 1949. The company went public on April 2, 1954. In 1975, Haruki Kadokawa became the president of Kadokawa Shoten, following Genyoshi Kadokawa's death. On April 1, 2003, Kadokawa Shoten was renamed to Kadokawa Holdings, transferring the existing publishing businesses to Kadokawa Shoten. On July 1, 2006, the pa ...
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Hiroki Azuma
(born May 9, 1971) is a Japanese cultural critic, novelist, and philosopher. He is the co-founder and former director of Genron, an independent institute in Tokyo, Japan. Biography Azuma was born in Mitaka, Tokyo. Azuma received his PhD in Culture and Representation from the University of Tokyo in 1999 and became a professor at the International University of Japan in 2003. He was an Executive Research Fellow and Professor at the Center for Global Communications (GLOCOM) and a Research Fellow at Stanford University's Japan Center. Since 2006, he has been working at the Center for Study of World Civilizations at the Tokyo Institute of Technology. Azuma is married to the writer and poet Hoshio Sanae, and they have one child together. His father-in-law is the translator, novelist, and occasional critic Kotaka Nobumitsu. Work Hiroki Azuma is one of the most influential young literary critics in Japan, focusing on literature and on the idea of individual liberty. He began writ ...
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Otaku
is a Japanese word that describes people with consuming interests, particularly in anime, manga, video games, or computers. Its contemporary use originated with a 1983 essay by Akio Nakamori in ''Manga Burikko''. may be used as a pejorative with its negativity stemming from a stereotypical view of as social outcasts and the media's reporting on Tsutomu Miyazaki, "The Otaku Murderer", in 1989. According to studies published in 2013, the term has become less negative, and an increasing number of people now identify themselves as , both in Japan and elsewhere. Out of 137,734 teens surveyed in Japan in 2013, 42.2% self-identified as a type of . subculture is a central theme of various anime and manga works, documentaries and academic research. The subculture began in the 1980s as changing social mentalities and the nurturing of traits by Japanese schools combined with the resignation of such individuals to what was then seen as inevitably becoming social outcasts. The subcu ...
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Metanarrative
A metanarrative (also meta-narrative and grand narrative; french: métarécit) is a narrative ''about'' narratives of historical meaning, experience, or knowledge, which offers a society legitimation through the anticipated completion of a (as yet unrealized) master idea. Etymology " Meta" is Greek for "beyond"; "narrative" is a story that is characterized by its telling (it is communicated somehow). Although first used earlier in the 20th century, the term was brought into prominence by Jean-François Lyotard in 1979, with his claim that the postmodern was characterised precisely by a mistrust of the "grand narratives" (Progress, Enlightenment, Emancipation, Marxism) that had formed an essential part of modernity. Skepticism In '' The Postmodern Condition: A Report on Knowledge'' (1979), Lyotard highlights the increasing skepticism of the ''postmodern condition'' toward the totalizing nature of metanarratives and their reliance on some form of "transcendent and universal trut ...
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Kabuki
is a classical form of Japanese dance-drama. Kabuki theatre is known for its heavily-stylised performances, the often-glamorous costumes worn by performers, and for the elaborate make-up worn by some of its performers. Kabuki is thought to have originated in the very early Edo period, when founder Izumo no Okuni formed a female dance troupe who performed dances and light sketches in Kyoto. The art form later developed into its present all-male theatrical form after women were banned from performing in kabuki theatre in 1629. Kabuki developed throughout the late 17th century and reached its zenith in the mid-18th century. In 2005, kabuki theatre was proclaimed by UNESCO as an intangible heritage possessing outstanding universal value. In 2008, it was inscribed in the UNESCO Intangible Cultural Heritage Lists, UNESCO Representative List of the Intangible Cultural Heritage of Humanity. Etymology The individual kanji that make up the word ''kabuki'' can be read as , , and . ...
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Fictional Universe
A fictional universe, or fictional world, is a self-consistent setting with events, and often other elements, that differ from the real world. It may also be called an imagined, constructed, or fictional realm (or world). Fictional universes may appear in novels, comics, films, television shows, video games, and other creative works. The subject is most commonly addressed in reference to fictional universes that differ markedly from the real world, such as those that introduce entire fictional cities, countries, or even planets, or those that contradict commonly known facts about the world and its history, or those that feature fantasy or science fiction concepts such as magic or faster than light travel—and especially those in which the deliberate development of the setting is a substantial focus of the work. When a large franchise of related works has two or more somewhat different fictional universes that are each internally consistent but not consistent with each other (su ...
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Bikkuriman
is a line of wafer snacks produced by Lotte, made notable for the randomly assorted bonus stickers included inside each snack. First released in 1977, Bikkuriman (ビックリマン, “Surprise Man”) became wildly popular in Japan with the introduction of the Akuma vs Tenshi Seal (悪魔VS天使シール, "Devil VS Angel Seal") series of stickers, leading to a prolific number of media tie-ins. History Bikkuriman is a chocolate and peanut wafer snack made by Lotte that sold for 30 yen at the time of its introduction. Originally, the pack-in stickers were called “Dokkiri Seal” (どっきりシール, “Shocking Seal). Each Seal featured a realistic image on a clear background, with the intention of using them for pranks or gags (broken glass, clothing tears, fake wall switches, etc.) By the 1980s, the Seals began featuring individual gag-based characters with a theme that united a particular set of Seals. These style of stickers would remain for the first 9 sets ...
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Dōjinshi
, also romanized as ', is the Japanese term for self-published print works, such as magazines, manga, and novels. Part of a wider category of '' doujin'' (self-published) works, ''doujinshi'' are often derivative of existing works and created by amateurs, though some professional artists participate in order to publish material outside the regular industry. Groups of ''doujinshi'' artists refer to themselves as a . Several such groups actually consist of a single artist: they are sometimes called . Since the 1980s, the main method of distribution has been through regular ''doujinshi'' conventions, the largest of which is called Comiket (short for "Comic Market") held in the summer and winter in Tokyo's Big Sight. At the convention, over of ''doujinshi'' are bought, sold, and traded by attendees. ''Doujinshi'' creators who base their materials on other creators' works normally publish in small numbers to maintain a low profile so as to protect themselves against litigation, ...
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Media Mix
Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass electronic communication networks ** Digital media, electronic media used to store, transmit, and receive digitized information ** Electronic media, communications delivered via electronic or electromechanical energy ** Hypermedia, media with hyperlinks ** Interactive media, media that is interactive ** Mass media, technologies that reach a large audience via mass communication ** MEDIA Programme, a European Union initiative to support the European audiovisual sector ** Multimedia, communications that incorporate multiple forms of information content and processing ** New media, the combination of traditional media and computer and communications technology ** News media, mass media focused on communicating news ** Print media, communication ...
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Transformativeness
In United States copyright law, transformative use or transformation is a type of fair use that builds on a copyrighted work in a different manner or for a different purpose from the original, and thus does not infringe its holder's copyright. Transformation is an important issue in deciding whether a use meets the first factor of the fair-use Test (law), test, and is generally critical for determining whether a use is in fact fair, although no one factor is dispositive. Transformativeness is a characteristic of such derivative works that makes them transcend, or place in a new light, the underlying works on which they are based. In computer- and Internet-related works, the transformative characteristic of the later work is often that it provides the public with a benefit not previously available to it, which would otherwise remain unavailable. Such transformativeness weighs heavily in a fair use analysis and may excuse what seems a clear copyright infringement from liability. In ...
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Fan Fiction
Fan fiction or fanfiction (also abbreviated to fan fic, fanfic, fic or FF) is fictional writing written in an amateur capacity by fans, unauthorized by, but based on an existing work of fiction. The author uses copyrighted characters, settings, or other intellectual properties from the original creator(s) as a basis for their writing. Fan fiction ranges from a couple of sentences to an entire novel, and fans can retain the creator's characters and settings and/or add their own. It is a form of fan labor. Fan fiction can be based on any fictional (and occasional non-fictional) subject. Common bases for fan fiction include novels, movies, musical groups, cartoons, anime, manga, and video games. Fan fiction is rarely commissioned or authorized by the original work's creator or publisher and is rarely professionally published. It may infringe on the original author's copyright, depending on the jurisdiction and on legal questions such as whether or not it qualifies as "fair use ...
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