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NYX Cosmetics
NYX Professional Makeup () is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website. History Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents. Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. The company's first products were jumbo eye pencils, which brought in revenue of $2 million within the first year. The products were initially sold only to beauty professionals before Ko expanded sale to m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toni Ko
Toni Ko (born 1973) is a Korean-American businesswoman and founder of NYX Cosmetics. She currently works in Los Angeles. She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. She lives in Los Angeles with her husband, while also running two new businesses, a venture capital firm focused on funding female entrepreneurs and a beauty brand accelerator. Early life Ko was born in Daegu, South Korea. In 1986, at the age of 13, her family immigrated to the United States. When she first arrived, she spoke no English and was placed directly in the seventh grade. She spent most of her teenage years working for her parents, who also worked in the cosmetics industry as wholesalers. She attended Glendale Community College on the weekends, and operated the business with her parents during the week, but eventually dropped out to work for her parents as a manager of their wholesale business full-time. Career with NYX Cosmetics With her ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |