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NJGov
NJGov is the official Twitter account of the Government of New Jersey, state of New Jersey. It was launched in 2018 by Pearl Gabel and Edwin Torres, bringing Megan Coyne onboard in June 2019. The account began garnering attention in the press – as well as a significant follower base – in December 2019, amid Gabel and Coyne's use of NJGov in a public relations campaign to change perception of New Jersey. Shifting to a tone described in the press as "sassy" and "sharp", the account has sought to embrace and reclaim the negative perception of New Jersey by some as smelly or dirty. In addition to lighthearted Twitter antics, Gabel and Coyne sought to give substantial information about the state's current events and policies to their new follower base. The two staffers oversaw the state's follower count rise from 17,000 in early December 2019 to 439,000 at the time of Coyne's departure in August 2022, outpacing every other official state account by February 2020. Reception of NJGo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Megan Coyne
Megan Coyne (born ) is an American Democratic political communications specialist. She currently serves as the White House Deputy Director of Platforms, where she manages the Twitter account for the White House. She has previously run social media platforms in New Jersey, including the official New Jersey state twitter account and the social media account of New Jersey governor Phil Murphy. Coyne is a native of Livingston, New Jersey, and is a graduate of Rutgers University class of 2019. Early life and education Born and raised in New Jersey, Coyne is a native of Livingston, New Jersey, and is a graduate of Livingston High School. After her graduation from high school, she enrolled at Rutgers University. She became active in the Rutgers chapter of College Democrats and was elected president of the College Democrats of New Jersey in 2018, becoming the state group's first female president. She graduated from Rutgers with her bachelor's degree in political science in 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
