Myllykoski (village)
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Myllykoski (village)
Myllykoski Corporation was a family owned international paper group with central offices in Helsinki and Anjalankoski, manufacturing in Germany, Finland and North America, and sales offices around the world. The roots of the company date back to its founding by the Björnberg family in 1892. The company was acquired in 2011 by Finnish manufacturer UPM (company), UPM-Kymmene. Products The company makes supercalendered and coated (SC) paper and lightweight coated (LWC) paper, principally for use in magazines, catalogs, advertising inserts, and brochures. Myllykoski produces about 500,000 tons of paper annually, about 95% of which is exported to Europe, Africa, Asia, and United States, the United States. The company owns about 65% while the other 35% was held by M-real. Myllykoski's paper is sold in the US through Madison International Sales Company, another Myllykoski Corporation subsidiary. Myllykoski is the third-largest producer of SC paper in the world and is among the top five ...
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Logo Myllykoski
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, inc ...
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