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My Coke Rewards
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.Official FAQ
The number of points from each product depended on the brand as well as the item itself. The program was launched in late February 2006, and ended in late June 2017.
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Loyalty Business Model
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. The service quality model A model by Kaj Storbacka, Tore Strandvik, and Christian Grönroos (1994), the service quality model, is more detailed than the basic loyalty business model but arrives at the same conclusion. In it, customer satisfaction is first based on a recent experience of the product or service. This assessment depends on prior expectations of overall quality compared to the actual performance received. If the recent experience exceeds prior expectations, customer satisfaction is likely to be high. Customer satisfaction can also be high even with ...
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Weight Loss
Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, by a mean loss of fluid, body fat (adipose tissue), or lean mass (namely bone mineral deposits, muscle, tendon, and other connective tissue). Weight loss can either occur unintentionally because of malnourishment or an underlying disease, or from a conscious effort to improve an actual or perceived overweight or obese state. "Unexplained" weight loss that is not caused by reduction in calorific intake or exercise is called cachexia and may be a symptom of a serious medical condition. Intentional Intentional weight loss is the loss of total body mass as a result of efforts to improve physical fitness, fitness and health, or to change Human physical appearance, appearance through slimming. Weight loss is the main Management of obesity, treatment for obesity, and there is substantial evidence this can prevent progression from prediabetes to Diabetes mellitus, ty ...
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Internet Properties Established In 2006
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. The ...
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Customer Loyalty Programs
In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. Etymology and terminology Early societies relied on a gift economy based on favours. Later, as commerce developed, less permanent human relations were formed, depending more on transitory needs rather than enduring social desires. Customers are generally said to be the purchasers of goods and services, while clients are those who receive personalized advice and solutions. Although such distinctions have no contemporary semantic weight, agencies such as law firms, film studios, and health care providers tend to prefer ''client'', while grocery stores, banks, and restaurants tend to prefer ''customer'' instead. Clients The term client is derived from Latin ''clients'' or ''care'' meaning "to inclin ...
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Reward Websites
A reward website is a website that offers rewards for performing tasks, usually related to selected retailers and organisations. These tasks may include, buying goods or services through referral links, submitting content, participating in a survey or referral of members. Reward types Cashback rewards These are usually the simplest reward websites from the user's perspective, since the reward website will usually display a task and the amount of cashback that will be rewarded for completing the task. Cashback websites are often rewarded for online shopping and there is usually a threshold on when a customer can withdraw their earnings, driving loyalty to the cashback website. Points rewards These are usually less simple, since the reward website will usually only display the reward for performing a task in terms of points. These points can then be converted, for example into online gift vouchers. Alternatively, for each point collected, or after reaching a points threshold, custom ...
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Ebates
Rakuten Rewards (), formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer's site. Once the member makes a purchase, Rakuten Rewards receives an affiliate commission from the retailer which is then shared with the member. The company publishes links both on its website and through a browser extension as well as a mobile app. History Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. Funded by the venture capital firm Foundation Capital, Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers. In September 2014, Ebates was acquired by the Japanese e-commerce company Rakuten () is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakute ...
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Rakuten
() is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakuten Ichiba, its businesses include financial services utilizing financial technology, as well as digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. Rakuten has more than 28,000 employees worldwide, operating in 29 countries and regions, and its revenues totaled US $7.2 billion with operating profits of about US$347.9 million as of 2016. Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2021,"Gross Merchandise Sales & Number of Employees"
Rakuten
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Sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double sugars, are molecules made of two bonded monosaccharides; common examples are sucrose (glucose + fructose), lactose (glucose + galactose), and maltose (two molecules of glucose). White sugar is a refined form of sucrose. In the body, compound sugars are hydrolysed into simple sugars. Longer chains of monosaccharides (>2) are not regarded as sugars, and are called oligosaccharides or polysaccharides. Starch is a glucose polymer found in plants, the most abundant source of energy in human food. Some other chemical substances, such as glycerol and sugar alcohols, may have a sweet taste, but are not classified as sugar. Sugars are found in the tissues of most plants. Honey and fruits are abundant natural sources of simple sugars. Suc ...
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Caffeine
Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to the adenosine A1 receptor, which enhances release of the neurotransmitter acetylcholine. Caffeine has a three-dimensional structure similar to that of adenosine, which allows it to bind and block its receptors. Caffeine also increases cyclic AMP levels through nonselective inhibition of phosphodiesterase. Caffeine is a bitter, white crystalline purine, a methylxanthine alkaloid, and is chemically related to the adenine and guanine bases of deoxyribonucleic acid (DNA) and ribonucleic acid (RNA). It is found in the seeds, fruits, nuts, or leaves of a number of plants native to Africa, East Asia and South America, and helps to protect them against herbivores and from competition by preventing the germination of nearby seeds, as well as ...
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High-fructose Corn Syrup
High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzymes. To make HFCS, the corn syrup is further processed by D-xylose isomerase to convert some of its glucose into fructose. HFCS was first marketed in the early 1970s by the Clinton Corn Processing Company, together with the Japanese Agency of Industrial Science and Technology, where the enzyme was discovered in 1965. As a sweetener, HFCS is often compared to granulated sugar, but manufacturing advantages of HFCS over sugar include that it is easier to handle and cheaper. "HFCS 42" and "HFCS 55" refer to dry weight fructose compositions of 42% and 55% respectively, the rest being glucose. HFCS 42 is mainly used for processed foods and breakfast cereals, whereas HFCS 55 is used mostly for production of soft drinks. The United States Food ...
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Dasani
Dasani () is an American brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled. Marketing United States Coca-Cola uses water from local municipal water supplies, filters it using the process of reverse osmosis, and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and sodium chloride (table salt). Coca-Cola announced that they would be distributing Dasani water in new packaging comprising 30 percent plant-derived plastics. Unlike other plant-based packaging, the bottles are compatible with standard recycling plants and represent up to a 25-percent reduction in carbon emissions compared to standard water bottles, though this still represents an energy consumption two thousand times that of tap water. Canada Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in t ...
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Powerade
Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo. History In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade.Coca-Cola English – Productos
In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism. In July 2002, The Coca-Cola Company started in Toogoolawah by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip