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Music In Advertising
Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials." It also affects the musicians whose music is featured in advertisements. Functions of music in advertising In advertising, "music can serve the overall promotional goals in one or more of several capacities." David Huron proposes six primary categories, which include: entertainment, structure and continuity, memorability, lyrical language, targeting, and authority establishment. Also, music in advertising can be used to appeal to a person's emotions and senses. The targeting of one's emotions is done so that the audience is swayed toward what is being advertised. Using music to influence a person's emotional state is effective, since “music has a significant influence on the consu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect of all human societies, a cultural universal. While scholars agree that music is defined by a few specific elements, there is no consensus on their precise definitions. The creation of music is commonly divided into musical composition, musical improvisation, and musical performance, though the topic itself extends into academic disciplines, criticism, philosophy, and psychology. Music may be performed or improvised using a vast range of instruments, including the human voice. In some musical contexts, a performance or composition may be to some extent improvised. For instance, in Hindustani classical music, the performer plays spontaneously while following a partially defined structure and using characteristic motifs. In modal jazz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Music
Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Funk & Wagnalls New World Encyclopedia'' It stands in contrast to both art music and traditional or "folk" music. Art music was historically disseminated through the performances of written music, although since the beginning of the recording industry, it is also disseminated through recordings. Traditional music forms such as early blues songs or hymns were passed along orally, or to smaller, local audiences. The original application of the term is to music of the 1880s Tin Pan Alley period in the United States. Although popular music sometimes is known as "pop music", the two terms are not interchangeable. Popular music is a generic term for a wide variety of genres of music that appeal to the tastes of a large segment of the population, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Symbiosis
Symbiosis (from Greek , , "living together", from , , "together", and , bíōsis, "living") is any type of a close and long-term biological interaction between two different biological organisms, be it mutualistic, commensalistic, or parasitic. The organisms, each termed a symbiont, must be of different species. In 1879, Heinrich Anton de Bary defined it as "the living together of unlike organisms". The term was subject to a century-long debate about whether it should specifically denote mutualism, as in lichens. Biologists have now abandoned that restriction. Symbiosis can be obligatory, which means that one or more of the symbionts depend on each other for survival, or facultative (optional), when they can generally live independently. Symbiosis is also classified by physical attachment. When symbionts form a single body it is called conjunctive symbiosis, while all other arrangements are called disjunctive symbiosis."symbiosis." Dorland's Illustrated Medical Dictionary. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lifestyle (sociology)
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', with the meaning of "a person's basic character as established early in childhood". The broader sense of lifestyle as a "way or style of living" has been documented since 1961. Lifestyle is a combination of determining intangible or tangible factors. Tangible factors relate specifically to demographic variables, i.e. an individual's demographic profile, whereas intangible factors concern the psychological aspects of an individual such as personal values, preferences, and outlooks. A rural environment has different lifestyles compared to an urban metropolis. Location is important even within an urban scope. The nature of the neighborhood in which a person resides affects the set of lifestyles available to that person due to differences between various neighborhoods ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rick Prelinger
Rick Prelinger is an archivist, professor at the University of California, Santa Cruz; writer and filmmaker, and founder of the Prelinger Archives, a collection of 60,000 advertising, educational, industrial, and amateur films acquired by the Library of Congress in 2002 after 20 years' operation. Rick has partnered with the Internet Archive to make over 6,000 films from Prelinger Archives available online for free viewing, downloading and reuse. With the Voyager Company, a pioneer new media publisher, he produced fourteen LaserDiscs and CD-ROMs with material from his archives, including ''Ephemeral Films,'' the ''Our Secret Century'' series and ''Call It Home: The House That Private Enterprise Built,'' a laserdisc on the history of suburbia and suburban planning (co-produced with architect Keller Easterling). For Prelinger, "archives are a primary weapon against amnesia." Life Prelinger worked at The Comedy Channel (United States), The Comedy Channel from its startup in 1989 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Borrowed Interest
''Borrowed'' is a 2022 drama film directed by Carlos Rafael Betancourt and Oscar Ernesto Ortega. The film explores the relationship between two men living in South Florida. ''Borrowed'' stars Jonathan Del Arco and Héctor Medina, and had its world premiere at the 2022 Miami International Film Festival. Synopsis The story centers around the relationship of David, a painter living an isolated life in the Florida Keys with sophisticated and openly gay Justin, from Miami. What starts as a date and possibly posing for a painting unravels into a physiological struggle for power and freedom when David decides to “borrow” Justin against his will. Cast * Jonathan Del Arco – David * Hector Médina – Justin Release The film premiered at the 2022 Miami International Film Festival The Miami Film Festival (formerly Miami International Film Festival) is an annual film festival in Miami, Florida, that showcases independent American and international films with a special focus on I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst Theodor Adorno refers to as the "culture industry". Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across diff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
High Culture
High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society consider representative of their culture. Definition In popular usage, the term ''high culture'' identifies the culture of an upper class (an aristocracy) or of a status class (the intelligentsia); and also identifies a society’s common repository of broad-range knowledge and tradition (e.g. folk culture) that transcends the social-class system of the society. Sociologically, the term ''high culture'' is contrasted with the term ''low culture'', the forms of popular culture characteristic of the less-educated social classes, such as the barbarians, the Philistines, and ''hoi polloi'' (the masses). Concept In European history, high culture was understood as a cultural concept common to the humanities, until the mid-19th century, when Matthe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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