Multimedia Translation
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Multimedia Translation
Multimedia translation, also sometimes referred to as Audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedial texts into another language and/or culture. and which implies the use of a multimedia electronic system in the translation or in the transmission process. Application Multimedia translation can be applied to various fields, including cinema, television, theatre, advertisement, audiovisual and mobile device communication. Audiovisual text can be labeled as multimodal when produced and interpreted by applying a variety of semiotic resources or ‘modes’. When various modes, such as language, image, music, colour and perspective are combined in different forms of media, with the major role attributed to the screen, audiovisual text can be described as multimedial. An example of this, called multimodal transcription, is used in cinema. A film is broken down into frames, shots or phases. Every frame, sh ...
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Multimodality
Multimodality is the application of multiple literacies within one medium. For example, understanding a televised weather forecast (medium) involves understanding spoken language, written language, weather specific language (such as temperature scales), geography, and symbols (clouds, sun, rain, etc.). Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages. While all communication, literacy, and composing practices are and always have been multimodal, academic and scientific attention to the phenomenon only started gai ...
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Middle East
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European part of Turkey), Egypt, Iran, the Levant (including Ash-Shām and Cyprus), Mesopotamia (modern-day Iraq), and the Socotra Archipelago (a part of Yemen). The term came into widespread usage as a replacement of the term Near East (as opposed to the Far East) beginning in the early 20th century. The term "Middle East" has led to some confusion over its changing definitions, and has been viewed by some to be discriminatory or too Eurocentric. The region includes the vast majority of the territories included in the closely associated definition of Western Asia (including Iran), but without the South Caucasus, and additionally includes all of Egypt (not just the Sinai Region) and all of Turkey (not just the part barring East Thrace). ...
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Audio Description
Audio description, also referred to as a video description, described video, or more precisely called a visual description, is a form of narration used to provide information surrounding key visual elements in a media work (such as a film or television program, or theatrical performance) for the benefit of blind and visually impaired consumers. These narrations are typically placed during natural pauses in the audio, and sometimes during dialogue if deemed necessary. In museums or visual art exhibitions, audio described tours (or universally designed tours that include description or the augmentation of existing recorded programs on audio- or videotape), are used to provide access to visitors who are blind or have low vision. Docents or tour guides can be trained to employ audio description in their presentations. In film and television, description is typically delivered via a secondary audio track. In North America, Second audio program (SAP) is typically used to deliver ...
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Broadcasting
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over the air broadcasting is usually associated with radio and television, th ...
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Narration
Narration is the use of a written or spoken commentary to convey a story to an audience. Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the audience, particularly about the plot (the series of events). Narration is a required element of all written stories (novels, short stories, poems, memoirs, etc.), with the function of conveying the story in its entirety. However, narration is merely optional in most other storytelling formats, such as films, plays, television shows, and video games, in which the story can be conveyed through other means, like dialogue between characters or visual action. The narrative mode encompasses the set of choices through which the creator of the story develops their narrator and narration: * ''Narrative point of view, perspective,'' or ''voice'': the choice of grammatical person used by the narrator to establish whether or not the narrator and th ...
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Corporate Video
Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often companies ...
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Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxfor ...
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Documentary Film
A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in terms of "a filmmaking practice, a cinematic tradition, and mode of audience reception hat remainsa practice without clear boundaries". Early documentary films, originally called "actuality films", lasted one minute or less. Over time, documentaries have evolved to become longer in length, and to include more categories. Some examples are educational, observational and docufiction. Documentaries are very informative, and are often used within schools as a resource to teach various principles. Documentary filmmakers have a responsibility to be truthful to their vision of the world without intentionally misrepresenting a topic. Social-media platforms (such as YouTube) have provided an avenue for the growth of the documentary- film gen ...
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Children's Television Series
Children's television series (or children's television shows) are television show, television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during the early evening, allowing younger children to watch them after school. The purpose of these shows is mainly to entertain or educate. The children's series are in four categories: those aimed at infants and toddlers, those aimed at those aged 6 to 11 years old, those for adolescents and those aimed at all children. History Children's television is nearly as old as television itself. The BBC's ''Children's Hour'', broadcast in the UK in 1946, is generally credited with being the first TV programme specifically for children. Television for children tended to originate from similar programs on radio; the BBC's ''Children's Hour'' was launched in 1922, and BBC School Radio began broadcasting in 1924. In the US in the early 1930s, adventure ...
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Opera House
An opera house is a theatre building used for performances of opera. It usually includes a stage, an orchestra pit, audience seating, and backstage facilities for costumes and building sets. While some venues are constructed specifically for operas, other opera houses are part of larger performing arts centers. Indeed, the term ''opera house'' is often used as a term of prestige for any large performing-arts center. History Italy is a country where opera has been popular through the centuries among ordinary people as well as wealthy patrons and it continues to have many working opera houses such as Teatro Massimo in Palermo (the biggest in Italy), Teatro di San Carlo in Naples (the world's oldest working opera house) and Teatro La Scala in Milan. In contrast, there was no opera house in London when Henry Purcell was composing and the first opera house in Germany, the Oper am Gänsemarkt, was built in Hamburg in 1678, followed by the Oper am Brühl in Leipzig in 1693 ...
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Theater (structure)
A theater, theatre or playhouse, is a structure where theatrical works, performing arts and musical concerts are presented. The theater building serves to define the performance and audience spaces. The facility usually is organized to provide support areas for performers, the technical crew and the audience members, as well as the stage where the performance takes place. There are as many types of theaters as there are types of performance. Theaters may be built specifically for a certain types of productions, they may serve for more general performance needs or they may be adapted or converted for use as a theater. They may range from open-air amphitheaters to ornate, cathedral-like structures to simple, undecorated rooms or black box theaters. A theatre used for opera performances is called an opera house. A theater is not required for performance (as in environmental theater or street theater), this article is about structures used specifically for performance. Some the ...
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Surtitles
Surtitles, also known as supertitles, SurCaps, OpTrans, are translated or transcribed lyrics/dialogue projected above a stage or displayed on a screen, commonly used in opera, theatre or other musical performances. The word "surtitle" comes from the French language "sur", meaning "over" or "on", and the English language word "title", formed in a similar way to the related and similary-named subtitle. The word ''Surtitle'' is a trademark of the Canadian Opera Company. Surtitles were introduced in the 1990s to translate the meaning of the lyrics into the audience's language, or to transcribe lyrics that may be difficult to understand in the sung form in the opera-house ''auditoria''. The two possible types of presentation of surtitles are as projected text, or as the electronic libretto system. Titles in the theatre have proven a commercial success in areas such as opera, and are finding increased use for allowing hearing-impaired patrons to enjoy theatre productions more fully. ...
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