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Molleindustria
Paolo Pedercini (born 1981) is an Italian game designer known for making Flash videogames based on provocative left-wing socio-political points of view, on topics such as labour market flexibility and Queer theory, in explicit opposition with the mainstream video game industry. He is also known under the pseudonym Molleindustria, the name of his website. He is known for games such as ''Queer Power'', '' Faith Fighter'' and the '' McDonald's Video Game''. The games are often offered as freeware under a Creative Commons license. Works and activism In 2003, Pedercini launched Molleindustria, a platform for politically active video games, along with a manifesto. The manifesto described Molleindustria as the "theory and practice of soft conflict – sneaky, viral, guerrillero, subliminal conflict – through and within videogames." In June 2007 the game ''Operazione: Pretofilia'' (Operation: Pedopriest), inspired by the controversial BBC documentary '' Sex Crimes and the Vatican' ...
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McDonald's Videogame
''McDonald's Video Game'' is a Flash game published and developed by the Italy-based group Molleindustria in 2006. It is described as an "anti-advergame", meaning a satire of various companies and its business practices. It has also been classified as a newsgame or an editorial game by Ian Bogost. ''McDonald's Video Game'' is a satirical parody of the business practices of the corporate quick-service restaurant giant McDonald's, taking the guise of a tycoon-style business-simulation game. The game presents the player with four views: the farmland, the slaughterhouse, the restaurant and the corporate HQ. Through each of these views, decisions can be made which will affect the fate of the player's company. In the game, the player takes on the role of a McDonald's CEO by choosing whether or not to feed the player's cows genetically altered grain, plow over rainforests or feed the player's cattle to other cattle (a practice known to spread mad cow disease). The player can also choose ...
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