|
Mobile Marketing Automation
Mobile marketing automation refers to the use of software to execute, manage and automate mobile marketing tasks and processes. For example, someone who manages an iOS or Android (operating system), Android app could automate Push technology, push notifications or in-app messages. They could also Market segmentation, segment their existing app users to send messages only to the people they want to target. Mobile marketing automation is different from traditional marketing automation because mobile users often behave differently than web users. For example, the constraint of a smaller screen size causes differences in user behavior. However, the number of users who have adapted to mobiles has grown drastically over the years. With Google penalizing websites that are not mobile friendly, marketing platforms have also made the shift to mobile. Increasing demand for mobile marketing automation is seen, with 71% of marketers believing that mobile marketing is core to their business. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Android (operating System)
Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance and commercially sponsored by Google. It was unveiled in November 2007, with the first commercial Android device, the HTC Dream, being launched in September 2008. Most versions of Android are proprietary. The core components are taken from the Android Open Source Project (AOSP), which is free and open-source software (FOSS) primarily licensed under the Apache License. When Android is installed on devices, the ability to modify the otherwise free and open-source software is usually restricted, either by not providing the corresponding source code or by preventing reinstallation through technical measures, thus rendering the installed version proprietary. Most Android devices ship with additional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
