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Mobile Web Analytics
Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including mobile advertising, mobile search marketing, text campaigns, and desktop promotion of mobile sites and services. Data collected as part of mobile analytics typically includes page views, visits, users, and countries, as well as information specific to mobile devices, such as device model, manufacturer, screen resolution, device capabilities, service provider, and preferred user language. This data is typically compared against key performance indicators for performance and return on investment, and is used to improve a website or mobile marketing campaign's audience response. The majo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Website
The mobile web refers to mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. History and development Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the web is now more accessible by portable and wireless devices. Early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go via laptops and smart mobile devices was likely to exceed web access from desktop computers within the following five years. In January 2014, mobile internet use exceeded desktop use in the United States. The shift to mobile Web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or appli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Python (programming Language)
Python is a high-level, general-purpose programming language. Its design philosophy emphasizes code readability with the use of significant indentation. Python is dynamically-typed and garbage-collected. It supports multiple programming paradigms, including structured (particularly procedural), object-oriented and functional programming. It is often described as a "batteries included" language due to its comprehensive standard library. Guido van Rossum began working on Python in the late 1980s as a successor to the ABC programming language and first released it in 1991 as Python 0.9.0. Python 2.0 was released in 2000 and introduced new features such as list comprehensions, cycle-detecting garbage collection, reference counting, and Unicode support. Python 3.0, released in 2008, was a major revision that is not completely backward-compatible with earlier versions. Python 2 was discontinued with version 2.7.18 in 2020. Python consistently ranks as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BlackBerry
The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of blackberries has historically been confused because of hybridization and apomixis, so that species have often been grouped together and called species aggregates. For example, the entire subgenus ''Rubus'' has been called the ''Rubus fruticosus'' aggregate, although the species ''R. fruticosus'' is considered a synonym of '' R. plicatus''. ''Rubus armeniacus'' ("Himalayan" blackberry) is considered a noxious weed and invasive species in many regions of the Pacific Northwest of Canada and the United States, where it grows out of control in urban and suburban parks and woodlands. Description What distinguishes the blackberry from its raspberry relatives is whether or not the torus ( receptacle or stem) "picks with" (i.e., stays with) th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IP Address
An Internet Protocol address (IP address) is a numerical label such as that is connected to a computer network that uses the Internet Protocol for communication.. Updated by . An IP address serves two main functions: network interface identification and location addressing. Internet Protocol version 4 (IPv4) defines an IP address as a 32-bit number. However, because of the growth of the Internet and the depletion of available IPv4 addresses, a new version of IP (IPv6), using 128 bits for the IP address, was standardized in 1998. IPv6 deployment has been ongoing since the mid-2000s. IP addresses are written and displayed in human-readable notations, such as in IPv4, and in IPv6. The size of the routing prefix of the address is designated in CIDR notation by suffixing the address with the number of significant bits, e.g., , which is equivalent to the historically used subnet mask . The IP address space is managed globally by the Internet Assigned Numbers Authority (IA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Bug
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Referrer
In HTTP, "" (a misspelling of Referrer) is an optional HTTP header field that identifies the address of the web page (i.e., the URI or IRI), from which the resource has been requested. By checking the referrer, the server providing the new web page can see where the request originated. In the most common situation, this means that when a user clicks a hyperlink in a web browser, causing the browser to send a request to the server holding the destination web page, the request may include the field, which indicates the last page the user was on (the one where they clicked the link). Web sites and web servers log the content of the received field to identify the web page from which the user followed a link, for promotional or statistical purposes. This entails a loss of privacy for the user and may introduce a security risk. To mitigate security risks, browsers have been steadily reducing the amount of information sent in Referer. As of March 2021, by default Chrome, Chrom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookies
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This process ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JavaScript
JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side for Web page, webpage behavior, often incorporating third-party Library (computing), libraries. All major Web browser, web browsers have a dedicated JavaScript engine to execute the Source code, code on User (computing), users' devices. JavaScript is a High-level programming language, high-level, often Just-in-time compilation, just-in-time compiled language that conforms to the ECMAScript standard. It has dynamic typing, Prototype-based programming, prototype-based object-oriented programming, object-orientation, and first-class functions. It is Programming paradigm, multi-paradigm, supporting Event-driven programming, event-driven, functional programming, functional, and imperative programming, imperative programming paradigm, programmin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WURFL
WURFL (Wireless Universal Resource FiLe) is a set of proprietary application programming interfaces (APIs) and an XML configuration file which contains information about device capabilities and features for a variety of mobile devices, focused on mobile device detection. Until version 2.2, WURFL was released under an "open source / public domain" license. Prior to version 2.2, device information was contributed by developers around the world and the WURFL was updated frequently, reflecting new wireless devices coming on the market. In June 2011, the founder of the WURFL project, Luca Passani, and Steve Kamerman, the author of Tera-WURFL, a popular PHP WURFL API, formed ScientiaMobile, Inc to provide commercial mobile device detection support and services using WURFL. As of August 30, 2011, the ScientiaMobile WURFL APIs are licensed under a dual-license model, using the AGPL license for non-commercial use and a proprietary commercial license. The current version of the WURFL d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
