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Microsoft Partner Network
Microsoft Partner Network or MPN, formerly known as the Microsoft Partner Program or MSPP, is Microsoft Inc.'s partner network which is designed to make resources available to a wide variety of technology companies so they can build a business around Microsoft technologies. The program consists of 100,000's of partners, vendors and service providers that build or sell solutions based on Microsoft products. It is difficult to ascertain the exact count, Microsoft blogs and channel magazines in 2017 and 2021 listed 100,000 partners in the US and 30k in the UK, but the worldwide number is probably in the millions. These partners include systems integrators, original equipment manufacturers, independent software vendors, value-added resellers, telecommunications companies, Internet hosting services, marketing agencies, and resellers. As of 2009, this business ecosystem generated $8.70 in revenue for partner companies for every $1 that Microsoft makes. History * Microsoft Certifi ...
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Microsoft Inc
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to domina ...
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Marketing Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by Jam ...
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Certification
Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of an object, person, or organization. This confirmation is often, but not always, provided by some form of external review, education, assessment, or audit. Accreditation is a specific organization's process of certification. According to the U.S. National Council on Measurement in Education, a certification test is a credentialing test used to determine whether individuals are knowledgeable enough in a given occupational area to be labeled "competent to practice" in that area. Types One of the most common types of certification in modern society is professional certification, where a person is certified as being able to competently complete a job or task, usually by the passing of an examination and/or the completion of a program of stu ...
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Microsoft Worldwide Partner Conference
Microsoft Inspire (formerly the Microsoft Worldwide Partner Conference, and previously abbreviated WPC) is a conference held annually by Microsoft Corporation for its partner community. At Inspire, partners are taught about Microsoft's roadmap for the upcoming year, network and build connections, share best practices, experience the latest product innovation Product innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the i ...s, and learn new skills and techniques. There are also keynote addresses from Microsoft executives, featured speakers, business-track specific offerings, and hundreds of sessions. In its current form, it has been held since 2003. Before 2003, it was two different events, Microsoft Fusion and the Microsoft Business Solutions Stampede. In recent years, not including the Virtual ...
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Microsoft Pinpoint
Microsoft Pinpoint was a searchable online directory of software applications and professional services based on Microsoft technologies. All software applications and services listed on the Pinpoint website were provided by independent information technology (IT) companies, including Microsoft Certified Partners, affiliated with the Microsoft Partner Network. Pinpoint was launched in the United States in 2008. As of May 2010, the U.S. site contained more than 7,000 software application listings from more than 30,000 Microsoft-technology independent software vendors (ISVs). Microsoft had announced plans to expand Pinpoint to most major markets worldwide by the end of 2010. A global roll-out of the directory began in 2009, with subsidiary websites launching in the United Kingdom, India, Germany, and the Netherlands, and as of July 2010, subsidiary websites had launched in Canada (French and English), Austria, Switzerland, France, Russia, Australia, Mexico, Chile, Argentina, Colombi ...
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Microsoft Certified Partner
A Microsoft Certified Partner (MCP) is a firm that provides Microsoft-related products or services, or support for such. It is part of the Microsoft Partner Network. They are confirmed by Microsoft to be official, and that they work effectively, and help customers with a range of information technology (IT) projects and specific products and services. While not accredited to provide support to the same level as a Microsoft Gold Certified Partner for Support Services, many MCPs offer support as part of their services. MCPs provide Microsoft services on behalf of Microsoft worldwide, spanning many fields including original equipment manufacturer (OEM), education, software providers, and technical support. They have 24-hour access to Microsoft Support, which enables them to provide reliable customer support. Every MCP has been in business for at least 5 years, has passed several tests, and has proven skills in their particular field. Microsoft rewards these partners with discounts in ...
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Business Ecosystem
Starting in the early 1990s, James F. Moore originated the strategic planning concept of a business ecosystem, now widely adopted in the high tech industry. The basic definition comes from Jim Moore's book, ''The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems''. The origins of the concept The concept first appeared in Moore's May/June 1993 ''Harvard Business Review'' article, titled "Predators and Prey: A New Ecology of Competition", and won the McKinsey Award for article of the year. Moore defined "business ecosystem" as: An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and other stakeholders. Over time, they coevolve their capabilities and roles, and tend to align themselves ...
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Reseller
A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but can be done at a loss). One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers. According to the Institute for Partner Education & Development, a reseller's product fulfillment–based business model includes a corporate reseller, retail seller, direct market reseller (DMR), and an internet retailer (eTailer); less than 10 percent of its revenue comes from services. Internet Resellers are known to conduct operations on the Internet through sites on the web. For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the reg ...
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Internet Hosting Service
An Internet hosting service is a service that runs servers connected to the Internet, allowing organizations and individuals to serve content or host services connected to the Internet. A common kind of hosting is web hosting. Most hosting providers offer a combination of services - e-mail hosting, website hosting, and database hosting, for example. DNS hosting service, another type of service usually provided by hosting providers, is often bundled with domain name registration. Dedicated server hosts, provide a server, usually housed in a datacenter and connected to the Internet where clients can run anything they want (including web servers and other servers). The hosting provider ensures that the servers have Internet connections with good upstream bandwidth and reliable power sources. Another popular kind of hosting service is shared hosting. This is a type of web hosting service, where the hosting provider provisions hosting services for multiple clients on one physical ...
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Vendor (supply Chain)
In a supply chain, a vendor, supplier, provider or a seller, is an enterprise that contributes goods or services. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain. Today, these terms refer to a supplier of any goods or service. Description A vendor is a supply chain management term that means anyone can sell at events and provides goods or services of experience to another entity. Vendors may sell B2B ( business-to-business; i.e., to other companies), B2C (business to consumers or Direct-to-consumer), or B2G (business to government). Some vendors manufacture inventoriable items and then sell those items to customers, while other vendors offer services or experiences. The term vendor and the term supplier are often used indifferently. The difference is that the vendors ''sells'' the goods or services while the supplier ''provides'' the goods or services. In most of business context, except retail, this difference h ...
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Telecommunications Company
A telephone company, also known as a telco, telephone service provider, or telecommunications operator, is a kind of communications service provider (CSP), more precisely a telecommunications service provider (TSP), that provides telecommunications services such as telephony and data communications access. Many telephone companies were at one time government agencies or privately owned but state-regulated monopolies. The government agencies are often referred to, primarily in Europe, as PTTs (postal, telegraph and telephone services). Telephone companies are common carriers, and in the United States are also called local exchange carriers. With the advent of mobile telephony, telephone companies now include wireless carriers, or mobile network operators. Most telephone companies now also function as internet service providers (ISPs), and the distinction between a telephone company and an ISP may disappear completely over time, as the current trend for supplier convergence in ...
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Value-added Reseller
A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware. The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages. The term is often used in the computer industry, where a company purchases computer components and builds (for example) a fully operational personal computer system usually customized for a specific task (such as non-linear video editing). By doing this, the company has added value above the c ...
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