Merle Norman Cosmetics
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Merle Norman Cosmetics
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American multinational cosmetics company that manufactures skin care and makeup products founded in 1931 by Merle Norman. The company is known for pioneering the "try before you buy" philosophy, letting customers try on products for free before purchasing. It sells its products through its beauty store outlets and e-commerce, as of 2021 the company had 1,007 locations throughout 8 countries worldwide, primarily in North America. History Merle Norman, with her education in chemistry, started making makeshift cosmetic products in her home kitchen to sell to her neighbors while her nephew, J.B. Nethercutt, worked as the delivery peddler. Growing in local popularity, in 1931 she opened her first official cosmetics studio in Santa Monica for $150 during the Great Depression. By 1934, the company had expanded to dozens of independently owned studios across the contiguous United States which were predominately owned ...
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Calgary, Canada
Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, making it the third-largest city and fifth-largest metropolitan area in Canada. Calgary is situated at the confluence of the Bow River and the Elbow River in the south of the province, in the transitional area between the Rocky Mountain Foothills and the Canadian Prairies, about east of the front ranges of the Canadian Rockies, roughly south of the provincial capital of Edmonton and approximately north of the Canada–United States border. The city anchors the south end of the Statistics Canada-defined urban area, the Calgary–Edmonton Corridor. Calgary's economy includes activity in the energy, financial services, film and television, transportation and logistics, technology, manufacturing, aerospace, health and wellness, retail, and to ...
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Santa Monica, California
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United States Census Bureau, U.S. Census population was 93,076. Santa Monica is a popular resort town, owing to its climate, beaches, and hospitality industry. It has a diverse economy, hosting headquarters of companies such as Hulu, Universal Music Group, Lionsgate Films, and The Recording Academy. Santa Monica traces its history to Rancho San Vicente y Santa Monica, granted in 1839 to the Sepúlveda family of California. The rancho was later sold to John Percival Jones, John P. Jones and Robert Symington Baker, Robert Baker, who in 1875, along with his Californio heiress wife Arcadia Bandini de Stearns Baker, founded Santa Monica, which incorporated as a city in 1886. The city developed into a seaside resort during the late 19th and early 20th cen ...
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Met Gala
The Met Gala, or Met Ball, formally called the Costume Institute Gala or the Costume Institute Benefit, is an annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City. It is popularly regarded as the world's most prestigious fashion event, and an invitation is highly sought after. Celebrities from various professional spheres, including fashion, film, television, theater, music, business, sports, social media, and politics, are invited to the gala, organized by the fashion magazine ''Vogue''. The Met Gala is an event held annually on the first Monday of May, which is the opening of the Costume Institute's annual fashion exhibit hosted on the Upper East Side of Manhattan. Many of the attendees are depicted on the covers and pages of ''Vogue''. Each year's event celebrates the specific theme of that year's Costume Institute exhibition, which sets the tone for the formal attire of the night. Guests are expected to curate t ...
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Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ...
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People (magazine)
''People'' is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, ''People'' had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. ''People'' had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by ''Advertising Age'' in October 2005, for excellence in editorial, circulation, and advertising.Martha Nelson Named Editor, The People Group
, a January 2006 ...
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Memphis, Tennessee
Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-most populous city in Tennessee, after Nashville. Memphis is the fifth-most populous city in the Southeast, the nation's 28th-largest overall, as well as the largest city bordering the Mississippi River. The Memphis metropolitan area includes West Tennessee and the greater Mid-South region, which includes portions of neighboring Arkansas, Mississippi and the Missouri Bootheel. One of the more historic and culturally significant cities of the Southern United States, Memphis has a wide variety of landscapes and distinct neighborhoods. The first European explorer to visit the area of present-day Memphis was Spanish conquistador Hernando de Soto in 1541. The high Chickasaw Bluffs protecting the location from the waters of the Mississipp ...
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Sylmar, Los Angeles
Sylmar is a suburban neighborhood in the San Fernando Valley and is the northernmost neighborhood within the City of Los Angeles. Historically known for its profusion of sylvan olive orchards, Sylmar can trace its past to the 18th century and the founding of the San Fernando Mission. In 1890, olive production was begun systematically. The Sylmar climate was also considered healthy, and so a sanitarium was established, the first in a series of hospitals in the neighborhood. There are fourteen public and eight private schools within Sylmar. History Naming San Fernando became a city in 1874, leading to the naming of the unincorporated land surrounding San Fernando as Morningside. In 1893 the area was named Sylmar, a fusion of two Latin words for "trees" and "sea". Around 2000, some residents proposed a plan to rename the northwest portion of the district as Rancho Cascades. The name change was approved in 2018. Sylmar has been nicknamed "The Top of Los Angeles." Olives The foot ...
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NYSE American
NYSE American, formerly known as the American Stock Exchange (AMEX), and more recently as NYSE MKT, is an American stock exchange situated in New York City. AMEX was previously a mutual organization, owned by its members. Until 1953, it was known as the New York Curb Exchange. NYSE Euronext acquired AMEX on October 1, 2008, with AMEX integrated with the Alternext European small-cap exchange and renamed the NYSE Alternext U.S. In March 2009, NYSE Alternext U.S. was changed to NYSE Amex Equities. On May 10, 2012, NYSE Amex Equities changed its name to NYSE MKT LLC. Following the SEC approval of competing stock exchange IEX in 2016, NYSE MKT rebranded as NYSE American and introduced a 350-microsecond delay in trading, referred to as a "speed bump", which is also present on the IEX. History The Curb market The exchange grew out of the loosely organized curb market of curbstone brokers on Broad Street in Manhattan. Efforts to organize and standardize the market started early in ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ...
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Camouflage
Camouflage is the use of any combination of materials, coloration, or illumination for concealment, either by making animals or objects hard to see, or by disguising them as something else. Examples include the leopard's spotted coat, the battledress of a modern soldier, and the leaf-mimic katydid's wings. A third approach, motion dazzle, confuses the observer with a conspicuous pattern, making the object visible but momentarily harder to locate, as well as making general aiming easier. The majority of camouflage methods aim for crypsis, often through a general resemblance to the background, high contrast disruptive coloration, eliminating shadow, and countershading. In the open ocean, where there is no background, the principal methods of camouflage are transparency, silvering, and countershading, while the ability to produce light is among other things used for counter-illumination on the undersides of cephalopods such as squid. Some animals, such as chameleons and o ...
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World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing military alliances: the Allies and the Axis powers. World War II was a total war that directly involved more than 100 million personnel from more than 30 countries. The major participants in the war threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. Aircraft played a major role in the conflict, enabling the strategic bombing of population centres and deploying the only two nuclear weapons ever used in war. World War II was by far the deadliest conflict in human history; it resulted in 70 to 85 million fatalities, mostly among civilians. Tens of millions died due to genocides (including the Holocaust), starvation, ma ...
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Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bordered to the north by Myanmar and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the extremity of Myanmar. Thailand also shares maritime borders with Vietnam to the southeast, and Indonesia and India to the southwest. Bangkok is the nation's capital and largest city. Tai peoples migrated from southwestern China to mainland Southeast Asia from the 11th century. Indianised kingdoms such as the Mon, Khmer Empire and Malay states ruled the region, competing with Thai states such as the Kingdoms of Ngoenyang, Sukhothai, Lan Na and Ayutthaya, which also rivalled each other. European contact began in 1511 with a Portuguese diplomatic mission to Ayutthaya, w ...
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