Mehemed Fehmy Agha
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Mehemed Fehmy Agha
Dr. Mehemed Fehmy Agha (Mykolayiv, 1896 - Pennsylvania, May 1978) was a Russian-born Turkish designer, art director, and pioneer of modern American publishing. He was instrumental in defining the role of the magazine art director and delivering the full force of European avant garde experimentation to the pages of ''Vogue'', '' Vanity Fair,'' and '' House & Garden'', the Condé Nast publishing company's flagship magazines in the United States. § Early life and education Agha was born in the Russian Empire (now Ukraine) to a family of Turkish descent. His education ranged broadly from a degree in economics from the Emperor Peter the Great Polytechnic Institute in Kiev to a degree in Oriental languages in Paris. He then pursued training in the arts, and achieved proficiencies in photography, typography, and the sciences. Career In 1928 he became the art director of '' Vogue Berlin''. Agha quickly rose to prominence at the Paris and Berlin offices of Vogue. His inventive l ...
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Mykolayiv
Mykolaiv ( uk, Миколаїв, ) is a List of cities in Ukraine, city and List of hromadas of Ukraine, municipality in Southern Ukraine, the Administrative centre, administrative center of the Mykolaiv Oblast. Mykolaiv city, which provides Ukraine with access to the Black Sea, is the location of the most downriver bridge crossing of the Southern Bug river. This city is one of the main shipbuilding centers of the Black Sea. Aside from three shipyards within the city, there are a number of research centers specializing in shipbuilding such as the State Research and Design Shipbuilding Center, Zoria-Mashproekt and others. As of 2021, the city has a population of Mykolaiv holds the honorary title Hero City of Ukraine. The city serves as a transportation hub for Ukraine, containing a sea port, commercial port, river port, highway, Junction (rail), railway junction, and airport. Much of Mykolaiv's land area consists of Park, parks. Park Peremohy (''Victory'') is a large park on ...
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Edward Steichen
Edward Jean Steichen (March 27, 1879 – March 25, 1973) was a Luxembourgish American photographer, painter, and curator, renowned as one of the most prolific and influential figures in the history of photography. Steichen was credited with transforming photography into an art form. His photographs appeared in Alfred Stieglitz's groundbreaking magazine ''Camera Work'' more often than anyone else during its publication run from 1903 to 1917. Stieglitz hailed him as "the greatest photographer that ever lived". As a pioneer of fashion photography, Steichen's gown images for the magazine ''Art et Décoration'' in 1911 were the first modern fashion photographs to be published. From 1923 to 1938, Steichen served as chief photographer for the Condé Nast magazines ''Vogue'' and '' Vanity Fair'', while also working for many advertising agencies, including J. Walter Thompson. During these years, Steichen was regarded as the most popular and highest-paid photographer in the world. After ...
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Graybar Building
Graybar is an United States of America, American employee-owned corporation, based in Clayton, Missouri, Clayton, Missouri. It conducts a wholesale distribution business for electrical, communications and data networking products, and is a provider of related supply-chain management and logistics services. It is included on the Fortune 500 list of the largest United States corporations. The Graybar Electric Company was incorporated on December 11, 1925, as the successor company of the general electric supply business of the Western Electric Company, which was founded in 1869 in Cleveland, Ohio, by Elisha Gray and Enos M. Barton. The separation of product lines was intended to provide a separate identity from the telephone supply function of Western Electric to the Bell System, given its importance as the largest merchandiser of electrical apparatus and related equipment in the world in the 1920s.''Telephony'', Volume 90 (1), January 2, 1926, p.38 History Early history During the ...
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Frank Crowninshield
Francis Welch Crowninshield (June 24, 1872 – December 28, 1947), better known as Frank or Crownie (''informal''), was an American journalist and art and theater critic best known for developing and editing the magazine '' Vanity Fair'' for 21 years, making it a pre-eminent literary journal. Personal life Crowninshield was born June 24, 1872, in Paris, France, to the Americans Frederic Crowninshield (1845–1918) and his wife, the former Helen Suzette Fairbanks, whom he later called "poor but good" members of the well-heeled Boston Brahmin Crowninshield family. His father, a man of "independent means", was a poet and a respected painter of landscape and murals. He served for two years as director of the American Academy in Rome. As an adult, Crowninshield lived in New York City, where he was active in the high-class social life, as well as an associate of rising artists and writers. He was a member of the exclusive Knickerbocker Club and Union Club. He was also a member ...
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Full-bleed
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for natural movement of the paper during guillotining, and design inconsistencies. Artwork and background colors often extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper/card, so to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed. Bleeds in the US generally are 1/8 of an inch from where the cut is to be made. Bleeds in Europe generally are 2 to 5mm from w ...
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Avant-garde
The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical Debate and Poetic Practices' (Toronto: University of Toronto Press, 2004), p. 64 . It is frequently characterized by aesthetic innovation and initial unacceptability.Kostelanetz, Richard, ''A Dictionary of the Avant-Gardes'', Routledge, May 13, 2013
The avant-garde pushes the boundaries of what is accepted as the norm or the ''
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Futura (typeface)
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry (Bauersche Gießerei), in competition with Ludwig & Mayer's seminal Erbar typeface of 1926. Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of nea ...
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Sans Serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Constructivism (art)
Constructivism is an early twentieth-century art movement founded in 1915 by Vladimir Tatlin and Alexander Rodchenko. Abstract and austere, constructivist art aimed to reflect modern industrial society and urban space. The movement rejected decorative stylization in favor of the industrial assemblage of materials. Constructivists were in favour of art for propaganda and social purposes, and were associated with Soviet socialism, the Bolsheviks and the Russian avant-garde. Constructivist architecture and art had a great effect on modern art movements of the 20th century, influencing major trends such as the Bauhaus and De Stijl movements. Its influence was widespread, with major effects upon architecture, sculpture, graphic design, industrial design, theatre, film, dance, fashion and, to some extent, music. Beginnings Constructivism was a post-World War I development of Russian Futurism, and particularly of the 'counter reliefs' of Vladimir Tatlin, which had been exhibited ...
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Art Deco
Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the United States and Europe during the 1920s and 1930s. Through styling and design of the exterior and interior of anything from large structures to small objects, including how people look (clothing, fashion and jewelry), Art Deco has influenced bridges, buildings (from skyscrapers to cinemas), ships, ocean liners, trains, cars, trucks, buses, furniture, and everyday objects like radios and vacuum cleaners. It got its name after the 1925 Exposition internationale des arts décoratifs et industriels modernes (International Exhibition of Modern Decorative and Industrial Arts) held in Paris. Art Deco combined modern styles with fine craftsmanship and rich materials. During its heyday, it represented luxury, glamour, exuberance, and faith in socia ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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