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McDonald's Advertising
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League Baseball, Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement. McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. History There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent Fast food advertising, fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloody Sunday (1972)
Bloody Sunday, or the Bogside Massacre, was a massacre on 30 January 1972 when British soldiers shot 26 unarmed civilians during a protest march in the Bogside area of Derry, Northern Ireland. Fourteen people died: thirteen were killed outright, while the death of another man four months later was attributed to his injuries. Many of the victims were shot while fleeing from the soldiers, and some were shot while trying to help the wounded. Other protesters were injured by shrapnel, rubber bullets, or batons, two were run down by British Army vehicles, and some were beaten.'Bloody Sunday', Derry 30 January 1972 – Names of the Dead and Injured . |
Chicago
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name = United States , subdivision_type1 = State , subdivision_type2 = Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook and DuPage , established_title = Settled , established_date = , established_title2 = Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council , governing_body = Chicago City Council , leader_title = Mayor , leader_name = Lori Lightfoot ( D) , leader_title1 = City Clerk , leader_name1 = Anna Valencia ( D) , unit_pref = Imperial , area_footnotes = , area_tot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unterhaching
Unterhaching (; Central Bavarian: ''Haching'') is the second largest municipality in the district of Munich in Bavaria, Germany, located to the south of Munich city centre and easily accessible via two federal motorways, Bundesautobahn 8 and Bundesautobahn 995, and also on the Munich S-Bahn, connecting Unterhaching to Marienplatz in less than 20 minutes. The municipality is best known for its football club SpVgg Unterhaching, who played in the Bundesliga in 1999–2001 and is also home to a CO2 neutral district heating network. History Based upon the discovery of graves, the settlement of the Haching Valley can be traced back as far as 1100 B.C. The settlement of the Bavarian tribes is believed to have occurred between the fifth and eighth centuries. The name "Haching" comes from the family name "Hacho" and the aristocracy of the Hahilinga. The name Haching is first recorded in a document from the Schäftlarn monastery in the year 806, left by the abbot Petto. Therefore, Hachin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
