|
Master Of Marketing Research
The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research. History The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business. Master of Marketing Research degree Generally, a Master of Marketing Research combines classroom work with real-world research opportunities and special projects. Courses stress practical application to real-world marketing research problems, rather than the theoretical applicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research
Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, Discovery (observation), discovery, interpretation (philosophy), interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemology, epistemologies, which vary considerably both within and between humanities and sciences. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Madrid, Spain
Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and its monocentric metropolitan area is the third-largest in the EU.United Nations Department of Economic and Social AffairWorld Urbanization Prospects (2007 revision), (United Nations, 2008), Table A.12. Data for 2007. The municipality covers geographical area. Madrid lies on the River Manzanares in the central part of the Iberian Peninsula. Capital city of both Spain (almost without interruption since 1561) and the surrounding autonomous community of Madrid (since 1983), it is also the political, economic and cultural centre of the country. The city is situated on an elevated plain about from the closest seaside location. The climate of Madrid features hot summers and cool winters. The Madrid urban agglomeration has the second-largest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IE University
IE University is a private university with campuses in Madrid, Community of Madrid and Segovia, Castile and León, (Spain). IE University's programs are run in English and Spanish, and are compliant with the terms of the European Higher Education Area ( Bologna Process). History IE (Instituto de Empresa) was founded in Madrid, Spain as a graduate professional school in business and law in 1973 with the goal of fostering an entrepreneurial environment through its various programs. Over the years, it established multiple international partnerships with other universities, such as a dual MBA with Brown University and an Asian-focused program run with Singapore Management University. IE University opened to undergraduates in 2006 and was established in Santa Maria la Real Convent after Instituto de Empresa Ltd. acquired Universidad S.E.K. (S.E.K. are the initials of San Estanislao de Kostka, Saint Stanislaus Kostka in English language), which was founded in 1997 and was owned by the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ghent, Belgium
Ghent ( nl, Gent ; french: Gand ; traditional English: Gaunt) is a city and a municipality in the Flemish Region of Belgium. It is the capital and largest city of the East Flanders province, and the third largest in the country, exceeded in size only by Brussels and Antwerp. It is a port and university city. The city originally started as a settlement at the confluence of the Rivers Scheldt and Leie and in the Late Middle Ages became one of the largest and richest cities of northern Europe, with some 50,000 people in 1300. The municipality comprises the city of Ghent proper and the surrounding suburbs of Afsnee, Desteldonk, Drongen, Gentbrugge, Ledeberg, Mariakerke, Mendonk, Oostakker, Sint-Amandsberg, Sint-Denijs-Westrem, Sint-Kruis-Winkel, Wondelgem and Zwijnaarde. With 262,219 inhabitants at the beginning of 2019, Ghent is Belgium's second largest municipality by number of inhabitants. The metropolitan area, including the outer commuter zone, covers an area of and had ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Birmingham, England
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West Midlands metropolitan county, and approximately 4.3 million in the wider metropolitan area. It is the largest UK metropolitan area outside of London. Birmingham is known as the second city of the United Kingdom. Located in the West Midlands region of England, approximately from London, Birmingham is considered to be the social, cultural, financial and commercial centre of the Midlands. Distinctively, Birmingham only has small rivers flowing through it, mainly the River Tame and its tributaries River Rea and River Cole – one of the closest main rivers is the Severn, approximately west of the city centre. Historically a market town in Warwickshire in the medieval period, Birmingham grew during the 18th century during the Midla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aston University
Aston University (abbreviated as ''Aston''. for post-nominals) is a public research university situated in the city centre of Birmingham, England. Aston began as the Birmingham Municipal Technical School in 1895, evolving into the UK's first college of advanced technology in 1956. Aston University received its royal charter from Queen Elizabeth II on 22 April 1966. Aston pioneered the integrated placement year concept over 50 years ago, and more than 73% of Aston students take a placement year, the highest percentage in the UK. In 2020, Aston University was named "University of the Year" by ''The Guardian'', and the newspaper also awarded Aston Students' Union its "Buildings That Inspire" award. The Times Higher Education, Times Higher Education Awards named Aston University as its "Outstanding Entrepreneurial University" in 2020. In September 2021, Aston was shortlisted for University of the Year in the Times Higher Education Awards 2021. History Predecessor institutions Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anheuser-Busch InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries. AB InBev was formed through InBev (itself a merger between Interbrew from Belgium and AmBev from Brazil) acquiring Anheuser-Busch from the United States. In October 2015, Anheuser-Busch InBev announced a successful all-cash bid to acquire South African multinational competitor SABMiller; the merger was concluded in October 2016. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. The annual sales for the company in 2019 were US$52.3 billion; prior to the merger, ABInBev had realized US$45.5 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research Association
The Marketing Research Association (MRA) was a 501(c)(6) non-profit, membership trade association, incorporated in New York state. Members were companies that specialized in, or had departments that specialized in, market research, consumer opinion and related marketing intelligence. Individuals who were marketing research practitioners could also become members. Located in Washington D.C. the Marketing Research Association was founded in 1957. The MRA's chief product was membership. It was also active in advocating industry positions on legislative and regulatory issues. In January 2017, the Marketing Research Association merged with CASRO to form the Insights Association. Membership Membership principally included access to a common code of conduct and set of best practices; industry-related news briefs and publications, including its trade-oriented magazine, Alert; invitation to MRA's annual conference and to meetings of its regional chapters; access to market research vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ipsos
Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since July 1, 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 88 countries, employing 16,530 people.Honomichl Global Top 25 History First years in France Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute. Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kantar Group
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion. History Acquisitions British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009. On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group. In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Sala ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
