Mars Confectionery
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Mars Confectionery
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest privately held company in the United States by '' Forbes''. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery (headquartered in Chicago, Illinois, with U.S. headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), and MARS Edge (Germantown, Maryland), the company's life sciences division. History Mars is a company known for the confectionery items that it manufactures, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. It also produces non-confectionery snacks, such as Combos, ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Pet Food
Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food industry, and is not regarded as "human grade".Hickman, LeoBritain's problem with pets ''The Guardian'', November 13, 2009. In 2019, the world pet food market was valued at US$87.08 billion and is projected to grow to US$113.2 billion by the year 2024. The pet food market is dominated by five major companies, as of 2020: Mars, Inc., Nestle Purina Petcare, J. M. Smucker, Hill's Pet Nutrition, Inc. (owned by Colgate-Palmolive), and Blue Buffalo Co. Ltd (owned by General Mills). Industry In the United States, pet-food sales in 2016 reached an all-time high of $28.23 billion. Mars is the leading company in the pet food industry, making about $17 billion annually in pet-care products. Online sales of pet food are increasing and contributing to ...
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Hubba Bubba
Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor (now often referred to as ''original'') was similar to that of others but, over time, different flavors have been produced. Product description Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, playe ...
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Freedent
Freedent is a gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work (or braces)." Freedent comes in three flavors: Peppermint, Spearmint, and Winterfresh. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France. History Freedent was first developed by the Wrigley Company after receiving a large amount of feedback from customers who had issues with regular gum sticking to their dental work. Freedent was designed using a new type of gum base that would not stick to most dental work, allowing those who had trouble chewing traditional gum to chew it with minimal sticking. At the time of its debut in 1975, it was the first new major Wrigley's brand to be released in the US in 53 years. Canada In 2001, Freedent added a pellet p ...
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Extra (gum)
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia. Brand history Extra was launched in 1984 as the Wrigley Company's Orbit (gum), first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997. The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexico national football team. In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pi ...
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Eukanuba
Eukanuba ( ) is the brand name of dog food and cat food, owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different types for dogs, based on age, breed, and performance area, as well as 13 formulas for cats, including kitten, adult maintenance, hairball, sensitive stomach and weight control, indoor and outdoor, and mature. Procter & Gamble announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash. P&G said the deal would allow it to lose a slow performer and generate cash to grow core businesses. The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc also exercised options to acquire P&G’s pet food business in some parts of Asia Pacific, Middle East and Africa, including Austral ...
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Eclipse (breath Freshener)
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the pellet gum segment. However, it was modeled after Excel in Canada, which was launched in 1991, eight years before Eclipse was launched. Eclipse is a brand that promises to give users "powerful fresh breath". It comes in blister packs of 12, the Big-E-Pak – 60 count plastic container of candy-coated pellets, and the recently added split packs that include 18 pellets. Eclipse gum is available in the U.S, Australia and Latvia, but are also sold in Canada under the name Excel. Mints, in metal and paper (Europe) containers, are also sold by Wrigley under the Eclipse brand, as is Eclipse Ice gum. In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum. Orbit and Extra, two other chewing gum products from the same company, also bear the ADA seal. Mints An Eclipse mint is an oval prism rounded at to ...
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Dove (chocolate)
Dove (sold as Galaxy in the UK, Ireland, the Middle East, India and Australia) is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams. History The name comes from Dove Candies & Ice Cream, which were Chicago-based candy and ice cream shops owned by Leo Stefanos, a Greek-American in 1939. In 1956, Stefanos created the Dove brand of ice cream bars, which were only sold locally throughout Chicago until 1985 when distribution began in selected cities around the country. Dove was introduced to the UK as Galaxy in 1960. In 1986, the company was acquired by Mars, Incorporated. Products Dove produces a wide range of chocolates including milk chocolate, dark chocolate, caramel, fruits, nuts, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate center), Amicelli, Duetto, Promises, Bubbles, and Truffle. Related brands in other ...
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Doublemint
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. The Doublemint Twins history As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. From 1959, the original "Doublemint Twins" were 21-year-old Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, who appeared in advertisements for Doublemint until 1963 when Joan became pregnant. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; l ...
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Bounty (chocolate Bar)
Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars, Incorporated, introduced in 1951 in the United Kingdom and Canada. It is a direct emulation of the Mounds bar introduced by Peter Paul in 1936, and also copies the milk chocolate enrobing of Hershey's Almond Joy, introduced in 1948. It is no longer sold in the United States. History Bounty has a coconut filling, enrobed with milk chocolate (in a blue wrapper) or dark chocolate (in a red wrapper) and is usually sold as two small bars wrapped in one package. Since 2006, a cherry-flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple-flavoured edition was available in Russia during 2014. Although Bounty is no longer distributed by Mars in the United States, similar products, such as Mounds and Almond Joy ...
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Big Red (gum)
Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the mid to end of the 1990s, but is no longer available there. It is a popular souvenir for visitors to the United States from Ireland, or the United Kingdom. Big Red was also released in Australia in the early to the middle of the 1980s, but was discontinued there in the end of the 1980s. It was re-released in 2004, and again at the end of 2007. It is also available in Mexico, Luxembourg, Belgium, Latvia, Norway, Poland, Slovenia, New Zealand, and parts of Sweden; the gum sold in Germany, Norway and Poland is not red but white. It is meant to be hot in flavor. Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners. The "Big Red" song Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, which was u ...
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Ben's Original
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. In 2020, it was rebranded as "Ben's Original" in the US following the George Floyd protests. The brand has historically capitalized on the long history of rice in African-American food culture and rice production in the United States. History In the 1910s, the German-British chemist Erich Huzenlaub (1888–1964) and the British chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process. The process entailed vacuum drying the whole grain, then steaming, and finally vacuum drying and removal of the husk. This increased the ric ...
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