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Marketing Of Halo 3
The first-person shooter video game ''Halo 3'' was the focus of an extensive marketing campaign which began with the game's developer, Bungie, announcing the game via a trailer at the Electronic Entertainment Expo in May 2006. Microsoft, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as Digital Domain and Weta Workshop. Licensed products including action figures, toys, and ''Halo 3''-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million. While ''Halo 2''s release had set industry records, the mainstream press was not fully involved in covering the game; part of Microsoft's strategy was to fully involve casual readers and the press in the story. The saturation of adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halo 3 Nasdaq
Halo, halos or haloes usually refer to: * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head HALO, halo, halos or haloes may also refer to: Arts and entertainment Video games * Halo (franchise), ''Halo'' (franchise), a video game franchise ** ''Halo: Combat Evolved'', the first game in the series ** Halo Array, fictional megastructures and superweapons in the franchise Film and television * Halo (1996 film), ''Halo'' (1996 film), a drama film made in India * Halo (2007 cancelled film), ''Halo'' (2007 cancelled film), a cancelled movie based on ''Halo'' video game franchise * Halo (TV series), ''Halo'' (TV series), a 2022 TV series based on the ''Halo'' video game franchise * Nickelodeon HALO Awards, annual American television special (2008–2018) Comics * Comics in the Halo (franchise)#Comics, ''Halo'' franchise * Halo (DC Comics), a fictional superheroine * the title character of ''The Ballad of Halo Jones'', a science-fiction ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brandweek
''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto-based private equity firm that invests in digital media and marketing services. History First published in 1986 as Adweek's Marketing Week, the publication changed its name to ''Brandweek'' in 1992 after facing a legal threat from the UK's ''Marketing Week'' magazine. The publication was part of the Adweek Media Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. In April 2011 ''Brandweek'' ceased its continuous print run as a distinct print magazine and was folded into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Chief (Halo)
Master Chief Petty Officer John-117, or "Master Chief", is a fictional character and the protagonist in the '' Halo'' multimedia franchise. Master Chief is a playable character in the series of military science fiction first-person shooter video games '' Halo: Combat Evolved'', '' Halo 2'', '' Halo 3'', '' Halo 4'', '' Halo 5: Guardians and Halo Infinite''. The character also appears in ''Halo'' books and graphic novelsincluding '' Halo: The Fall of Reach'', '' Halo: The Flood'', '' Halo: First Strike'', and '' Halo: Uprising''and has minor appearances or cameos in other ''Halo'' media. The Master Chief is a towering supersoldier known as a " Spartan", raised and trained from childhood for combat. He is almost faceless as he is rarely seen without his green-colored armor and helmet. He is commonly referred to by his naval rank rather than his given birth name. The character is voiced by Steve Downes, a former Chicago disc jockey, in the video games in whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Space Elevator
A space elevator, also referred to as a space bridge, star ladder, and orbital lift, is a proposed type of planet-to-space transportation system, often depicted in science fiction. The main component would be a cable (also called a tether) anchored to the surface and extending into space. The design would permit vehicles to travel up the cable from a planetary surface, such as the Earth's, directly into orbit, without the use of large rockets. An Earth-based space elevator could not feasibly be simply a tall tower supported from below, due to the immense weight - instead it would consist of a cable with one end attached to the surface near the equator and the other end attached to a counterweight in space beyond geostationary orbit (35,786 km altitude). The competing forces of gravity, which is stronger at the lower end, and the upward centrifugal force, which is stronger at the upper end, would result in the cable being held up, under tension, and stationary over a singl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GameSpot
''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition to the information produced by ''GameSpot'' staff, the site also allows users to write their own reviews, blogs, and post on the site's forums. It has been owned by Fandom, Inc. since October 2022. In 2004, ''GameSpot'' won "Best Gaming Website" as chosen by the viewers in Spike TV's second ''Video Game Award Show'', and has won Webby Awards several times. The domain ''gamespot.com'' attracted at least 60 million visitors annually by October 2008 according to a Compete.com study. History In January 1996, Pete Deemer, Vince Broady and Jon Epstein quit their positions at IDG and founded SpotMedia Communications. SpotMedia then launched ''GameSpot'' on May 1, 1996. Originally, ''GameSpot'' focused solely on personal computer games, so a sis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2006
E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishers, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products. Over time, E3 has been considered the largest gaming-expo of the year by importance and impact. Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. With the rise of streaming media, several of the press ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Making-of
In cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD or Blu-ray release. History Shorter behind-the-scenes documentaries are often used as a bonus on DVDs, as it offers more insight into the film, how it was made, and to credit the film crew. Occasionally, some films have included a "making of the making-of" as a joke. The making-of is also often released for TV as a part of the promotion of the film. Examples of feature-length making-ofs *''Burden of Dreams'', the ''Fitzcarraldo'' making-of *'' Hearts of Darkness: A Filmmaker's Apocalypse'', the ''Apocalypse Now'' making-of *''Lost in La Mancha'', a making-of documentary of the failed ''The Man Who Killed Do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GamePro
Gamepro.com is an international multiplatform video game magazine media company that covers the video game industry, video game hardware and video game software in countries such as Germany and France. The publication, GamePro, was originally launched as an American online and print content video game magazine. The magazine featured content on various video game consoles, PC computers and mobile devices. GamePro Media properties included ''GamePro'' magazine and their website. The company was also a part subsidiary of the privately held International Data Group (IDG), a media, events and research technology group. The magazine and its parent publication printing the magazine went defunct in 2011, but is outlasted by Gamepro.com. Originally published in 1989, ''GamePro'' magazine provided feature articles, news, previews and reviews on various video games, video game hardware and the entertainment video game industry. The magazine was published monthly (most recently from its hea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Covenant (Halo)
The Halo (series), ''Halo'' video game and media franchise takes place in a fictional science fiction universe. In the distant past, a race known as the Forerunners fought the parasitic Flood. The Forerunners ultimately activate weapons of mass destruction, the Halo Array, in order to starve the Flood and stop the threat. By the 26th century, humanity, led by the United Nations Space Command (UNSC), is caught in a war with an alien coalition known as the #Covenant, Covenant. The Covenant worship the Forerunners as deities, mistakenly believing that the Halos are a tool of salvation, not destruction. The Flood, meanwhile, escape the confines of Halo and threaten to spread across the galaxy again. A large portion of the series' success lies in the creation of a believable world, and Bungie reinforced the fictional factions the player interacts with via a lengthy design process with the release of each game. The overall design of each faction was slowly developed before the release o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Republic
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999. History Haymarket began in the 1950s, under the name Cornmarket Press. Clive Labovitch and Michael Heseltine – later a Cabinet minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university, started out with the 1957 ''Directory of Opportunities for Graduates'', and in 1959 relaunched ''Man About Town'', which was to become an influential (if unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly ''Topic'', the title closing at the end of 1962, within three months of the takeover. The partners split in 1965, with Heseltine renaming his half of the business Haymarke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harry Potter And The Deathly Hallows
''Harry Potter and the Deathly Hallows'' is a fantasy novel written by British author J. K. Rowling and the seventh and final novel of the main ''Harry Potter'' series. It was released on 21 July 2007 in the United Kingdom by Bloomsbury Publishing, in the United States by Scholastic, and in Canada by Raincoast Books. The novel chronicles the events directly following ''Harry Potter and the Half-Blood Prince'' (2005) and the final confrontation between the wizards Harry Potter and Lord Voldemort. ''Deathly Hallows'' shattered sales records upon release, surpassing marks set by previous titles of the ''Harry Potter'' series. It holds the Guinness World Record for most novels sold within 24 hours of release, with 8.3 million sold in the US and 2.65 million in the UK. Reception to the book was generally positive, and the book won the 2008 Colorado Blue Spruce Book Award, and the American Library Association named it the "Best Book for Young Adults". A film adaptation of the novel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
