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Marketing For Halo 3
The first-person shooter video game '' Halo 3'' was the focus of an extensive marketing campaign which began with the game's developer, Bungie, announcing the game via a trailer at the Electronic Entertainment Expo in May 2006. Microsoft, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as Digital Domain and Weta Workshop. Licensed products including action figures, toys, and ''Halo 3''-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million. While ''Halo 2''s release had set industry records, the mainstream press was not fully involved in covering the game; part of Microsoft's strategy was to fully involve casual readers and the press in the story. The saturation of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halo 3 Nasdaq
Halo, halos or haloes usually refer to: * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head HALO, halo, halos or haloes may also refer to: Arts and entertainment Video games * Halo (franchise), ''Halo'' (franchise), a video game franchise ** ''Halo: Combat Evolved'', the first game in the series ** Halo Array, fictional megastructures and superweapons in the franchise Film and television * Halo (1996 film), ''Halo'' (1996 film), a drama film made in India * Halo (2007 cancelled film), ''Halo'' (2007 cancelled film), a cancelled movie based on ''Halo'' video game franchise * Halo (TV series), ''Halo'' (TV series), a 2022 TV series based on the ''Halo'' video game franchise * Nickelodeon HALO Awards, annual American television special (2008–2018) Comics * Comics in the Halo (franchise)#Comics, ''Halo'' franchise * Halo (DC Comics), a fictional superheroine * the title character of ''The Ballad of Halo Jones'', a science-fiction ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brandweek
''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto-based private equity firm that invests in digital media and marketing services. History First published in 1986 as Adweek's Marketing Week, the publication changed its name to ''Brandweek'' in 1992 after facing a legal threat from the UK's ''Marketing Week'' magazine. The publication was part of the Adweek Media Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. In April 2011 ''Brandweek'' ceased its continuous print run as a distinct print magazine and was folded into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Chief (Halo)
Master Chief Petty Officer John-117, or "Master Chief", is a fictional character and the protagonist in the '' Halo'' multimedia franchise. Master Chief is a playable character in the series of military science fiction first-person shooter video games '' Halo: Combat Evolved'', '' Halo 2'', '' Halo 3'', '' Halo 4'', '' Halo 5: Guardians and Halo Infinite''. The character also appears in ''Halo'' books and graphic novelsincluding '' Halo: The Fall of Reach'', '' Halo: The Flood'', '' Halo: First Strike'', and '' Halo: Uprising''and has minor appearances or cameos in other ''Halo'' media. The Master Chief is a towering supersoldier known as a " Spartan", raised and trained from childhood for combat. He is almost faceless as he is rarely seen without his green-colored armor and helmet. He is commonly referred to by his naval rank rather than his given birth name. The character is voiced by Steve Downes, a former Chicago disc jockey, in the video games in whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Space Elevator
A space elevator, also referred to as a space bridge, star ladder, and orbital lift, is a proposed type of planet-to-space transportation system, often depicted in science fiction. The main component would be a cable (also called a tether) anchored to the surface and extending into space. The design would permit vehicles to travel up the cable from a planetary surface, such as the Earth's, directly into orbit, without the use of large rockets. An Earth-based space elevator could not feasibly be simply a tall tower supported from below, due to the immense weight - instead it would consist of a cable with one end attached to the surface near the equator and the other end attached to a counterweight in space beyond geostationary orbit (35,786 km altitude). The competing forces of gravity, which is stronger at the lower end, and the upward centrifugal force, which is stronger at the upper end, would result in the cable being held up, under tension, and stationary over a singl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GameSpot
''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition to the information produced by ''GameSpot'' staff, the site also allows users to write their own reviews, blogs, and post on the site's forums. It has been owned by Fandom, Inc. since October 2022. In 2004, ''GameSpot'' won "Best Gaming Website" as chosen by the viewers in Spike TV's second ''Video Game Award Show'', and has won Webby Awards several times. The domain ''gamespot.com'' attracted at least 60 million visitors annually by October 2008 according to a Compete.com study. History In January 1996, Pete Deemer, Vince Broady and Jon Epstein quit their positions at IDG and founded SpotMedia Communications. SpotMedia then launched ''GameSpot'' on May 1, 1996. Originally, ''GameSpot'' focused solely on personal computer games, so a sis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2006
E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishers, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products. Over time, E3 has been considered the largest gaming-expo of the year by importance and impact. Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. With the rise of streaming media, several of the press ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Making-of
In cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD or Blu-ray release. History Shorter behind-the-scenes documentaries are often used as a bonus on DVDs, as it offers more insight into the film, how it was made, and to credit the film crew. Occasionally, some films have included a "making of the making-of" as a joke. The making-of is also often released for TV as a part of the promotion of the film. Examples of feature-length making-ofs *''Burden of Dreams'', the ''Fitzcarraldo'' making-of *'' Hearts of Darkness: A Filmmaker's Apocalypse'', the ''Apocalypse Now'' making-of *''Lost in La Mancha'', a making-of documentary of the failed ''The Man Who Killed Do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GamePro
Gamepro.com is an international multiplatform video game magazine media company that covers the video game industry, video game hardware and video game software in countries such as Germany and France. The publication, GamePro, was originally launched as an American online and print content video game magazine. The magazine featured content on various video game consoles, PC computers and mobile devices. GamePro Media properties included ''GamePro'' magazine and their website. The company was also a part subsidiary of the privately held International Data Group (IDG), a media, events and research technology group. The magazine and its parent publication printing the magazine went defunct in 2011, but is outlasted by Gamepro.com. Originally published in 1989, ''GamePro'' magazine provided feature articles, news, previews and reviews on various video games, video game hardware and the entertainment video game industry. The magazine was published monthly (most recently from its hea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
